Tag Archives: data

WebiMax is an internet marketing company that was founded in 2008 by Ken Wisnefski. According to Wisnefski, the company was founded on the principle of providing a service that would actually help clients succeed “by working with them more as a strategic partner than merely an outsourced vendor.” WebiMax boasts that since its founding in 2008, the company continues to evolve as the internet marketing industry evolves. The company claims to have the largest number of internet marketing professionals in the US, with over 100 marketing specialists on their team to help their clients reach their organizational goals. The company provides a wide range of services to their clients such as: Search Engine Optimization Search Engine Marketing Web Design Social Media Marketing Reputation Management Conversion Optimization PR Marketing Lead Generation E-mail Marketing E-Commerce Solutions Mobile Websites Link Removal Services

Before we are born, we are already getting measured. We enter this world with a measurement of weight and length. Through no decision of our own, we are thrust into a world where the measurement of virtually everything is embedded into the fabric of society. We measure blood sugar levels, job performance, life goals, height, intelligence, and so forth, and the list of possibilities is endless. In fact, I am even getting measured on the quality and content of this blog. “He uses statistics as a drunken man uses lamp posts – for support rather than for illumination.” Andrew Lang, Scottish Writer Today’s business world provides a prime example in which our obsession with metrics is evident on a voluminous scale. As it relates to the business world, without analytics, a company is vulnerable. However, just owning analytics tools and methods of measure is not enough. While data in business is important, being able to identify the right data that correlates to your overall growth as a company is essential to achieving your longterm goals. This too can be said of the social media for business environment.  

The definitive ranking of “Friends” characters. Which dog is your spirit animal? 17 reasons sleeping is the best. Chances are, if these (fake) articles sound like something you would see on your social media feed, you’re familiar with Buzzfeed. Ah, Buzzfeed; the place where you always seem to end up, when procrastination is calling your name. Come on, who could resist these tantalizing food-prep videos?

Full disclosure: I’ve been a ‘BzzAgent’ for a number of months now. How did I find out about it? Someone else told me. In turn, I’ve told others and promoted the site to them. And that, is exactly what BzzAgent is trying to do. BzzAgent is  part of dunnhumby, a customer science company that analyzes data and customer insight. According to dunnhumby they, “married science with the most expansive suite of consumer advocacy solutions on the planet to create the next generation of advocacy marketing – one created to build and sustain long-term brand growth. From insights and consumer generated content that optimise your product launch plan to widespread reviews that deliver on your brand promise to the authentic customer conversations across social media that drive product sales, you’ll feel the impact of these programs across your entire enterprise. BzzAgent’s Advocacy Suite is a blend of social and science you won’t find anywhere else – with results you won’t find anywhere else, either.”  To the customer, they are marketed as a way to get freebies and sample new products that you can ‘brag’ about to your friends. There are twitter accounts and blogs devoted to ‘free stuff’ and giveaways and BzzAgent fits into that demographic perfectly.