From a marketing perspective, being able to distinguish your brand in a sea of competition is a difficult challenge. That being said, if you are the brand, this task takes on a much more strategic and personal dynamic. You are putting your personal interpretations and artistic creativity on display in an open forum for all to see. It can be an extremely daunting and vulnerable process. Your success as a artist/business, relies heavily on your ability to tell your story in a way that allows the consumer to relate to you, and your artwork. Such is the challenge for Joanna Gresik, a Canadian abstract artist by night and corporate interior designer by day, living and working in Toronto, Ontario. Joanna creates paintings that are inspired by the energy and life of towns and cities shown through sharp lines, carefully crafted colour palettes and gestural abstract expressionist marks. Joanna has a unique ability to see architecture and landscape through a different lense , and even more impressive is her ability to express those interpretations onto a canvas. With the emergence of social media as a trusted marketing tool for businesses over the last decade or so, it comes as no surprise that these same social media channels now play an important role for small business owners and artists just like Joanna. By providing a platform and a vehicle for messaging, social media marketers can now reach a wider more specific target audience with their products and services. Joanna understands the importance of creating such relationships and quickly determined that these interactions were essential for her growth, not only as an artist, but also as a business person.
Rolling around on a skateboard is a right of passage for most children growing up in North America, many of them dreaming of becoming the next Tony Hawk, or Nyjah Huston. While many of these people will never attain these goals, they will still have a blast pushing around town on their boards. Skateboarding is a wonderful tool for transportation, but it has a few key limitations. The main problem is hills, and everyone who has ever stepped on a skateboard has a deep fear of the dreaded “speed wobble“. While going down a hill on a skateboard, you don’t have many options for braking and going up hills is also an issue, as it becomes a battle against gravity. Boosted Board is a company that was founded to improve some of the issues that have plagued skaters for years. Boosted Board is an electric skateboard controlled by a small handheld remote. You can adjust your speed and even brake! Skateboarders everywhere now have a solution to some of their problems. Boosted Boards has turned to social media to showcase their product to the skateboarders of the world and get everyone skateboarding again.
In our age of digital marketing where there are so many social media options to choose from, one community library is finding success through their development and use of videos. In addition to using Snapchat, Twitter, LinkedIn and Instagram, the Pickering Public Library is including short, in-house created videos in their Facebook Page, YouTube channel and website to communicate upcoming events, new programs and services, fun facts and promote client engagement. These videos have become quite popular in their community and beyond. Donna Moritz of Social Media Examiner attributes the rise in popularity of short video social media content to how “snackable” they are, as a quick visual method that grabs our attention, “Short videos suit our busy lives, brief attention spans and the need to consume content easily and quickly. Because fans are consuming content via their mobile devices while they’re on the go, the shorter the content is, the better.”
Eight years ago, Brian’s Custom Sports occupied a vastly different space than the one they currently hold. A hockey goalie equipment manufacturer, Brian’s was known as a custom graphic company. They made high end equipment, but customers were drawn to the custom designs they could put on the pads, rather than the specifications of the gear itself. Brian’s changed the game in 2008 when they did something no other company was doing at the time, they created a Facebook page. The introduction of this page not only gave the company a massive new following, but also started them down the path of becoming the leader in technological innovation. Brian’s used there social media reach to innovate products for the high and low end markets.
What is your impression about a credit card with $450 annual fee? When first hearing about the new Chase Sapphire Reserve, I had to make the assumption base on its annual fee that it could be another fancy luxury credit card for a small group of customers. It turned out that Sapphire Reserve started a credit card frenzy, Chase application page is swamped by tens of thousands applications and the company ran out of actual cards in the second week. “It significantly exceeded our strongest expectations,” said Lauren Francis, Communication Director – Chase Card Services
In Spring of 1998 after recently being fired from a brewery, three friends set out on a canoe trip. That canoe trip would lead to a campfire conversation that would change all of their lives. Greg Taylor, Cam Heaps and Greg Cromwell “The Three Fired Guys” wanted to make a Pilsner that would compete with the best in the world. They did just that! Their brewery is named Steam Whistle, drawing from the inspirational sounds of steam rushing from factory whistles, signalling the end of a fulfilling workday and a time for personal reward.1 The Three Fired Guys built their company with a retro feel, when marketing of goods relied on the trust between manufacturer and consumers. Steam Whistle understands the importance of listening to their consumers and makes ever effort to do so by utilizing social media.
Today’s marketing landscape is ever changing, and with it, the way we engage with our customers. It is no longer about selling a service or a product; now it is all about the customer experience. Companies like T by Daniel, a Brampton based tea house, strive to provide a genuinely exceptional experience for each and every person they meet. Lovers of tea, fashion and especially people, Daniela and Renata Lewis had a vision to start something that could speak to all generations and could bring people together 1. It began when Daniel Lewis overcame a tragedy and used his new found passion for life to follow his dream with his loving wife by his side. “From the moment a person walks into our store, our immediate goal is to wow them” says Renata Lewis, co-founder. Their friendly staff focus on getting to know their customers, whether in person or online.
Social media is often perceived in the business world only as a marketing tool that bolsters customer satisfaction and engagement. This client-centric approach limits the ways in which social media can be utilized as a positive tool in the workplace. Social media has many business applications that are not related to marketing, including strengthening employee engagement by improving internal communications.
Hello and welcome back folks! In my last blog – Shopify’s Custom Built Unicorn Platform Takes Employee Engagement to a Whole New Realm I looked at how Shopify’s amazing business culture fosters their exemplary employee engagement. Next, I focus on how Shopify as an organization exudes the same passion when connecting with their customers. “We want every single minute of interaction with a customer to be a minute of true value,” says Richard Hall – Director of Revenue Operations  “We strive for happiness — not satisfaction! The customer service industry is obsessed with “customer satisfaction”. We believe that’s too low a bar. Satisfaction is not a measure of success — it’s just enough to get by. We want our customers to be happy. Happiness is success. Happiness is our goal. “  – Mantra spoken by Shopify’s customer support team Let me be honest, my first exposure to Shopify was actually through my husband. He recently joined Shopify’s free two-week trial, for his online store: Essential Oil Labs. Lately, all we seem to do is talk about growing his business. So I decided why not engage with him and get a first hand look at how Shopify really interacts with their customers. I was marveled at the amount of times they have reached out to him. He’s plugged into all sorts of forums, “How-To” videos and not to mention he gets a “gazillion” emails. What really struck me is the way in which they deliver this material. It’s timely, entertaining, and pretty darn addictive.
Transparency is a funny thing. To successfully engage customers, it’s an important subject for organizations in today’s marketplace. Yet, how does a company walk the line between reflecting an image of transparency, while still being able to function successfully without ‘giving it all away’? For the Baltimore Ravens, it’s an ability to appear transparent to the consumer, by appealing to the emotional side. Football teams can have the unique advantage of extremely passionate customers. Sure, it helps if the team performs better and the players are easily ‘marketable’ to the audience, but football is a game for passionate people, with strong feelings to their respective teams.
Faster than pulling a corto shot of premium espresso, illy is driving employee engagement, and training their North American sales force by leveraging a simple yet effective social approach – online games.
Canadian Blood Services media campaign symbol that indicates a greater need for blood donations in the community. Organization: Canadian Blood Services Industry: Not for Profit, Health and Medical Contact(s): Dianne McBride, Web references: HealthyDebate.ca, cbc.ca, Canadian Blood Services, Facebook, Wikipedia.org, Twitter, Vimeo, Youtube, History.com, Talk about a red hot topic. Canadian Blood Services has a multi-storied past, including the 1980’s blood scandal… Read more »
Organization Name: Yellow Goat Design Industry: Lighting – Commercial References: Lightform, Klout, Yellow Goat Design, A live, glowing orb with shifting colours is only one example of Yellow Goat Design installations. What do you get when you cross an audacious goat with mammoth bedazzling light installations? Yellow Goat Design, of course. Yellow Goat Designs, founded in 1997, has been in… Read more »
Organisation name: Man Crates. Website: http://www.mancrates.com/gifts-for-men Industry: Curated and themed masculine gift boxes. Brag-worthy Gifts for Guys, Crowbar Included. With only the $1000 he was allowed by his wife, Jonathan Beekman created the business that is today known as Man Crates. Man Crates offers customers the ability to purchase and ship themed gifts contained in unique and memorable packaging; and contents… Read more »
Making a World of Difference Half a World Away A Supply Chain Process to Improve the Lives of the Impoverished Eggs are one of those classic staples in the fridge. We don’t even think about them – just… Read more »
Taking the Pain Out of Product Development Organization Name: Ready2Grow Consulting Industry: Business Consulting Founder/Owner: Lois Raats Web references: Ready2Grow, FastCompany.com, Freedictionary.com, John Dragoon, Forbes.com, FastCoCreate.com, THINK BACK What is your earliest memory? Now really, really think back. It’s tough because today we’re all very focused on thinking about the future, what’s to come that we forget even what’s in front… Read more »
Organization Name: Pottery Barn – a brand of Williams-Sonoma, Inc. Industry: Retail Name of contacts: Laura Albert, CEO, Williams-Sonoma, Inc. and Sandra Stangl, President of Pottery Barn, pottery barn kids and PBteen Web references: Williams-Sonoma, Inc. – company overview Mashable – 3 Examlpes of Stellar Social Media Customer Service, HOW TO: Pick the Right Social Media Engagement Style Kevin’s blog – Using… Read more »
Organization Name: Old Spice Industry: Retail Web references: http://oldspice.com/en, https://instagram.com/oldspice/, https://twitter.com/OldSpice, https://www.facebook.com/OldSpice, http://www.musclesurprise.com, https://www.youtube.com/user/OldSpice Although it smells too good to be true, Old Spice’s Social media and YouTube “The Man Your Man Could Smell Like” campaign has not only increased sales by the tune of 107%, but has also gained more then 236 million YouTube views. With 6 million YouTube views… Read more »
Organisation Name: Home Depot Industry: Home Hardware, Construction, DIY Web Reference: Home Depot, HD Media Relations, Clickz Review, Social Success, AdAge What is the Home Depot Doing? In an effort to empower its cliental, the Home Depot has experimented with various points of attraction. Stuff the competition was slow to react on, in the business world its known that being pro-active will… Read more »
Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »
Posted on March, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: Several Toronto Restaurants Industry: Food and Beverage Name of contact: varied (below) Web References: varied (below) Social Media Marketing is not for everyone in the restaurant business Of all the social media applications to business processes and personal networking there is no doubt that marketing, advertising and sales are the sectors where… Read more »
Organization Name: La Crema Winery Industry: Wine Name of contact if available: Mark Gordon, Senior Digital Communications Manager, Jackson Family Wines Web references: La Crema, Amarillo Globe News, The Press Democrat , La Crema Virtual Vintner Sweepstakes Description of how social media is used for business performance: Do you dream of becoming a winemaker? If you have always wanted to make your… Read more »
Organization Name: McDonalds Industry: Fast food Web References: McDonalds Description of how social media is used for business performance: Back in 2012, McDonalds has launched a social media based campaign, named “Our food. Your questions”. The “Financial Post” cited McDonalds site saying “We’ll answer any questions about our food — even the tough ones — then post a personal reply… Read more »
ORGANIZATION NAME: KPMG INDUSTRY: FINANCIAL SERVICES NAME OF CONTACT: Wendy Arnott of TD Bank Group asks the question “Is there such a thing as a social bank, can we have a social business?” What about social banking? Whether you answer this question with a resounding “yes” or an emphatic “no”, there’s no denying the widespread use of social media. This is particularly… Read more »
Industry: Contract Food and Support Services Name of contact: Leslie Wilson, VP Marketing Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. They can be difficult… Read more »