Tag Archives: customer service

Today’s marketing landscape is ever changing, and with it, the way we engage with our customers.  It is no longer about selling a service or a product; now it is all about the customer experience.  Companies like T by Daniel, a Brampton based tea house, strive to provide a genuinely exceptional experience for each and every person they meet.  Lovers of tea, fashion and especially people, Daniela and Renata Lewis had a vision to start something that could speak to all generations and could bring people together 1. It began when Daniel Lewis overcame a tragedy and used his new found passion for life to follow his dream with his loving wife by his side.  “From the moment a person walks into our store, our immediate goal is to wow them” says Renata Lewis, co-founder.  Their friendly staff focus on getting to know their customers, whether in person or online.

With Unorthodox Approach to Social Media, Starbucks Engages Their Customers in a Unique Way.

Forrester Hinds   October 13, 2015

Organisation name: Starbucks Website: http://www.starbucks.com/ Industry: Designer caffeinated drinks. Want to create a positive social media interaction for every customer? Starbucks should be your model. Being one of the first companies to adopt social media as a form of communication with consumers, Starbucks is no beginner at using the various social platforms at our disposal today. Whether they use Facebook, Twitter, Instagram,… Read more »

T-Mobile uses social media to provide great customer service.

Tania   October 13, 2015

Organisation Name : T-Mobile Industry: Phone Company Web References: Brand Embassy  Social Media Forum Blog on T-Mobiles customer service 3 brands that use social media in customer service to boost happiness 10 global brands with best customer service on facebook T-Mobile Who they are: T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching… Read more »

Sephora Merges In-Store & Online Shopping Through Digital Innovation

Cristina Avila   March 11, 2015
Sephora Logo

Organization Name: Sephora Industry: Health and Beauty Name of Contact: N/A Web References: Forbes, Venture Beat, Fast Company, Mobile Commerce Daily, Digiday Description of How Social Media is Used for Business Performance: With over 1,900 locations worldwide, global beauty chain Sephora is a leader in digital innovation, providing shoppers with a custom brand experience which transitions seamlessly between online and in-store environments. Sephora is a… Read more »

Multi-Tasking Cosmetics Brand Proves the Power of Social Media Influencers

Cristina Avila   February 15, 2015
Gerrard Cosmetics Logo

Organization Name: Gerard Cosmetics Industry: Health & Beauty Name of Contact: Jennifer Gerard, President & CEO, Whitening Lightning and Gerard Cosmetics Web References: Gerard Cosmetics, Jaclyn Hill Description of How Social Media is Used for Business Performance: Founded in 2014, Gerard Cosmetics is a luxurious, accessible and endlessly chic beauty brand created in an effort to provide a solution to… Read more »

Wildwinds Golf Links: Leading The Field In Customer Engagement

jeffdbaldwin   October 14, 2014

Title: Wildwinds Golf Links: Leading The Field In Customer Engagement Organization Name: Wildwinds Golf Links Industry: Golf, Sports    Name of Contact: Scott MacKay (General Manager) Who Are They? Wildwinds Golf Links is a relatively new golf course located just a few minutes north-east of Guelph, ON. Originally a private 6 hole facility, the course has undergone renovations and expansion several times. It now… Read more »

Starbucks Coffee Is All About Bringing People Together

jmelich   October 7, 2014

  Company: Starbucks Coffee Industry:  Coffee house CEO: Howard Schultz Description of how social media is used to engage customers and employee involvement: Starbucks has over 18,000 locations in 60 countries.  The company continues to focus on good coffee and good customer service.  Starbucks social media strategy is based on there company website and six additional social media platforms including:… Read more »