What is Customer Engagement? Clarabridge defines customer engagement as “the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.” Customer engagement is continuously evolving. Once upon a time, building relationships with customers happened in person and through simple word of mouth. The following video from eLoyalty demonstrates the history of customer engagement and how it has changed.
Title: Wildwinds Golf Links: Leading The Field In Customer Engagement Organization Name: Wildwinds Golf Links Industry: Golf, Sports Name of Contact: Scott MacKay (General Manager) Who Are They? Wildwinds Golf Links is a relatively new golf course located just a few minutes north-east of Guelph, ON. Originally a private 6 hole facility, the course has undergone renovations and expansion several times. It now… Read more »