Today’s marketing landscape is ever changing, and with it, the way we engage with our customers. It is no longer about selling a service or a product; now it is all about the customer experience. Companies like T by Daniel, a Brampton based tea house, strive to provide a genuinely exceptional experience for each and every person they meet. Lovers of tea, fashion and especially people, Daniela and Renata Lewis had a vision to start something that could speak to all generations and could bring people together 1. It began when Daniel Lewis overcame a tragedy and used his new found passion for life to follow his dream with his loving wife by his side. “From the moment a person walks into our store, our immediate goal is to wow them” says Renata Lewis, co-founder. Their friendly staff focus on getting to know their customers, whether in person or online.
Hello and welcome back folks! In my last blog – Shopify’s Custom Built Unicorn Platform Takes Employee Engagement to a Whole New Realm I looked at how Shopify’s amazing business culture fosters their exemplary employee engagement. Next, I focus on how Shopify as an organization exudes the same passion when connecting with their customers. “We want every single minute of interaction with a customer to be a minute of true value,” says Richard Hall – Director of Revenue Operations  “We strive for happiness — not satisfaction! The customer service industry is obsessed with “customer satisfaction”. We believe that’s too low a bar. Satisfaction is not a measure of success — it’s just enough to get by. We want our customers to be happy. Happiness is success. Happiness is our goal. “  – Mantra spoken by Shopify’s customer support team Let me be honest, my first exposure to Shopify was actually through my husband. He recently joined Shopify’s free two-week trial, for his online store: Essential Oil Labs. Lately, all we seem to do is talk about growing his business. So I decided why not engage with him and get a first hand look at how Shopify really interacts with their customers. I was marveled at the amount of times they have reached out to him. He’s plugged into all sorts of forums, “How-To” videos and not to mention he gets a “gazillion” emails. What really struck me is the way in which they deliver this material. It’s timely, entertaining, and pretty darn addictive.
Organization Name: Home Depot Industry: Home Improvement Contact Name: Mark Holifield, Executive Vice President, Supply Chain and Product Development Web References: Supply Chain Digest Description of how social media is used for business performance: Social media can be embedded to the supply chain to gather information from various parties involved whether experts or participants. With the transparency of information across… Read more »