Microsoft Corporation is one of the biggest technological companies in the world. So, when it comes to future development, they are always ahead of the game. Microsoft has integrated social media through the entire company and has even created social media management software systems. When it comes to their company, future development will only keep advancing because of the social media practices that have already been put in place.
Hello and welcome back folks! In my last blog – Shopify’s Custom Built Unicorn Platform Takes Employee Engagement to a Whole New Realm I looked at how Shopify’s amazing business culture fosters their exemplary employee engagement. Next, I focus on how Shopify as an organization exudes the same passion when connecting with their customers. “We want every single minute of interaction with a customer to be a minute of true value,” says Richard Hall – Director of Revenue Operations  “We strive for happiness — not satisfaction! The customer service industry is obsessed with “customer satisfaction”. We believe that’s too low a bar. Satisfaction is not a measure of success — it’s just enough to get by. We want our customers to be happy. Happiness is success. Happiness is our goal. “  – Mantra spoken by Shopify’s customer support team Let me be honest, my first exposure to Shopify was actually through my husband. He recently joined Shopify’s free two-week trial, for his online store: Essential Oil Labs. Lately, all we seem to do is talk about growing his business. So I decided why not engage with him and get a first hand look at how Shopify really interacts with their customers. I was marveled at the amount of times they have reached out to him. He’s plugged into all sorts of forums, “How-To” videos and not to mention he gets a “gazillion” emails. What really struck me is the way in which they deliver this material. It’s timely, entertaining, and pretty darn addictive.
Companies: Indigo, Facebook & Twitter Industry: Literature & Social Media Social Media, like technology, is changing constantly. If you go on a vacation for a week, it seems that your computer, TV, phone or any other personal device becomes obsolete. Social media is not much different. New channels are emerging all the time whether they are successful like Snapchat or… Read more »
Title of Post: Clicks, Tweets and Likes: What is a Small Business to Measure? Organisation Name: Augies Gourmet Ice Pops Industry: Speciality Food Name of Contact : Janet Dimond, Owner Web references: Forbes, Inc., The Small Business Expert Academy , Sound Cloud, Wikipedia, Buffer, Investopedia, Social Times, Vimeo, YouTube, The Toronto Star, Hootesuite, Google images, CMO Survey, Wiktionary, Twitter, Business Dictionary, The reason(s)… Read more »
Title of Post: Doing Social Media Right – A Taco Bell Story Organization Name: Taco Bell (subsidiary of Yum! Brands, Inc.) Industry: Fast Food Web reference: https://www.tacobell.com/, http://www.huffingtonpost.com/2011/01/28/taco-bell-beef-meat-lawsuit-ads_n_815303.html, https://www.tacobell.com/, http://www.bluleadz.com/blog/5-companies-doing-it-right-on-social-media, http://www.lotus823.com/social-media-marketing-lessons-from-taco-bell/ Description of how social media is used for business performance: Using social media outlets to review products and services is a great way to for a company to figure… Read more »
Title of Post: Charity: Water is on the rise thanks to customer engagement Organization: Charity: Water Industry: Non-profit CEO: Scott Harrison Web references: Charity: Water, Twitter, Instagram, Top Rank Blog, Community Organizer, Entre Leadership Undoubtedly one of the most successful social media stories of the last decade belongs to Charity: Water. The New York City based non-profit organization consistently shows… Read more »