Tag Archives: crowdsourcing

Fundraisers – Facebook’s New Tools for Charities.

Forrester Hinds   November 20, 2015

Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »

HONY – Harnessing the Power of Social Media

Lynn Jeffries   November 9, 2015

Title of Post: Humans of New York (HONY) – Harnessing the Power of Social Media Industry: Arts/Humanities References: Wikipedia HONY Facebook Social media has the power to do more than just help brands promote products. It also has the ability to connect with people globally on an emotional level.  Brandon Stanton, the creator of Humans of New York (HONY) uses his social… Read more »

Better Late Than Not Man Crate! Have Fun Gift-Giving and Participating in the Supply Chain.

Forrester Hinds   October 27, 2015

Organisation name: Man Crates. Website: http://www.mancrates.com/gifts-for-men Industry: Curated and themed masculine gift boxes. Brag-worthy Gifts for Guys, Crowbar Included. With only the $1000 he was allowed by his wife, Jonathan Beekman created the business that is today known as Man Crates. Man Crates offers customers the ability to purchase and ship themed gifts contained in unique and memorable packaging; and contents… Read more »

Making a World of Difference Half a World Away

Dianne McBride   October 23, 2015
egg and chicken

                                           Making a World of Difference Half a World Away      A Supply Chain Process to Improve the Lives of  the Impoverished  Eggs are one of those classic staples in the fridge. We don’t even think about them – just… Read more »

Madison Electric Products – Turning the telescope for innovative product development

ASeymour   October 20, 2015

Industry: Electrical Contact: Rob Fisher, Vice President of Marketing, Madison Electric Products References: The Brand Establishment myMadison blog Twitter YouTube LinkedIn tED Magazine (The Electric Distributor Magazine) Brad Huff Post Simply Measured Blog The challenge What began as a rebranding exercise turned into one of the most successful new product innovation programs that has garnered more than 400 suggestions, 7… Read more »

Dell Takes Ideation and Product Innovation by “Storm” with Online Community

jvaishnav   October 19, 2015
dell

Organization name: Dell Inc. Industry: Computer hardware Name of contact: Michael Dell, Founder, Chairman & CEO Web references: Wikipedia, About IdeaStorm, Merriam-Webster Dictionary – crowdsourcing,  eWeek article – EMC Will Be Latest and Greatest of Dell’s Many Acquisitions, Business Computing World article – How to Make the Most Out of Crowdsourcing, FIR IndeaStorm Interview with Project Manager Cy Jervis, Video: Crowdsourcing and Crowdfunding Explained About… Read more »

Prize4Life

cdiesbourg   October 19, 2015

Organization Name: Prize4Life, a non-profit organization Industry: NPO Web references: http://techxb.com/prize4life-an-example-of-the-power-of-crowd-smarts, https://www.indiegogo.com/projects/fund-the-prize-solve-als-together#/, http://www.prize4life.org/ Prize4life – An Example of The Power Of Crowd Smarts Prize4Life is a non-profit organization that focuses on accelerating the discovery of treatments and cures for ALS – Amyotrophic lateral sclerosis, a neurodegenerative disease also known as Lou Gehrig’s disease. Prize4Life used the enticement prize model, as… Read more »

My Starbucks Idea: Product Development Through Social Media

bmfwong   October 19, 2015

Organization Name: Starbucks Industry: Coffee Shop Web Reference: Forbes, Starbucks, My Starbucks Idea Starbucks is one of the most recognizable coffeehouse in the world. Their success has been attributed to their ability to stay consistent with their product offerings, storefront ambiance, and having a menu option that suits many people’s taste buds. However, Starbucks continues to push their competitive advantage over other national coffeehouses by… Read more »

Texas Instruments’ E2E Community helps Facilitate Customer Innovations

kcress   October 19, 2015
tigirl

Organization Name:  Texas Instruments Industry:  Semiconductors Contact:  Mike Guillory, Worldwide Corporate Brand Communications, Texas Instruments Web Resources:Texas Instruments, E2E Community, Enterprise Social Collaboration Research Paper, Social Media Today, Vimeo, CMO Radio About Texas Instruments An” ingredient” brand within the world’s most recognized “host” brands such as Dell, Sony and Apple, Texas Instruments Incorporated (TI) is a B2B company with a diverse history.  Founded… Read more »

Quirky innovation company is too good to let fail

j2condon   October 19, 2015

Organization Name :  Quirky     Industry Name :  Crowd Sourced Innovation Company Founder & CEO : Ben Kaufman  ( no longer with company ) Web References :   london.edu,  nytimes.com, quirky.com, forbes.com, fortune.com   ” Innovation is the only insurance against irrelevance.  It is the only guarantee of long term customer loyalty and the only strategy to outperform a dismal economy. ”  … Read more »

NASA’s Crowdsourcing Is Out Of This World.

David_Pearson   October 18, 2015
index

Company: NASA Industry: Government Web References: NASA, NASA Solve, Twitter, Facebook   NASA in the 21st Century 2015 is a very big year for NASA.  Between missions to Mars, images from Pluto, landing probes on comets and seemingly daily breakthroughs in the search for extraterrestrial life – it is an exciting time to be a science and space exploration fan…. Read more »

Oral-B and eYeKa: Creating something to really smile about

C. Laughren   June 19, 2015

    Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have long passed into our collective nostalgia as trivia game questions. Today, we are truly on the cusp of formative changes… Read more »

Destiny: Become Legend

kturriff   June 17, 2015
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Organization : Bungie Studios Industry : Video Game Development Web references : BusinessInsider BBC Halo 5 Give your customers what they want. It sounds overly simplistic… because it is. The Destiny™ developers understood their market prior to the launch of one of the most highly anticipated video games of all time. They launched a beta test just to add to the hype…. Read more »

The coolest shoes in the world: Your own shoes.

Fgo   June 17, 2015

Organizations Name: The Adidas Group Industry: Sporting and apparel products Name of Contact: Herbert Heiner CEO Web References: Adidas, facebook.com/adidasoriginals, youtube.com/adidas, instagram.com/adidas, twitter.com/adidas Adidas has created an extraordinary app that allows customers to create their own shoes with their own ideas, not only letting clients to buy what they want, but also empowering Adidas’ creative team by learning about what people… Read more »

#LaurierLove: University recruiters modify their methods as social media evolve

mirko   March 15, 2015
laurier wordmark

Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »

Social Media Karma: The case of Justin Kozuch

cismodes   February 26, 2015

Posted on February 27, 2015 By Christian Ismodes & Dolores Montavez Organization Name: Justin Kozuch Industry: Philanthropist and Toronto-based technology reporter Name of Contact: @jkozuch The recent tragic death of 3 year old Elijah Marsh is something that has deeply touched us all in Toronto. As soon as the news of this sad incident broke out, Toronto-based technology reporter Justin… Read more »

Crowdsourcing continues to evolve

Marilyn   February 17, 2015

Organization Name:  N/A General article on crowdsourcing and crowdfunding Web References: Contained within article Description of how social media is used for business performance: Nearly a decade ago, Jeff Howe‘s groundbreaking article in Wired magazine – “The Rise of Crowdsourcing” – marked the beginning of the crowdsourcing movement.  In a blog that accompanied his June 2006 article, he wrote:  “Simply… Read more »

Crowdsourcing a Student WordPress Resources Section

Debra L. Beck   February 16, 2015
waterloo

Organization name: University of Waterloo, Center for Extended Learning Industry: Education, Professional Development Name of contact: Peter Carr, PhD, Programme Director, Social Media for Business Performance Web references: Social Media for Business Performance Using Crowdsourcing to Develop a Student Resources Application WordPress is a relatively easy program to use. However, for novice users who are not widely computer experienced, and… Read more »

John Fluevog Shoes taps into their passionate customer base

Paige Mahoney-Nagle   February 15, 2015
John-Fluevog-Unique-Soles

Organization: John Fluevog Shoes Industry: Retail Name of Contact: John Fluevog, Hollie (Chantiles) Shortino (Fluevog Design Alumni) Web references: John Fluevog, YouTube, SoundCloud From humble beginnings in 1970 as a partner in the Vancouver shoe store, Fox and Fluevog. John Fluevog went on to part amicably with his partner Peter Fox 10 years later to open his first John Fluevog Shoes… Read more »

Crowdsourcing Success: Threadless Puts Community First

Alicia Bedard   February 15, 2015
Threadless Banner

Organization Name: Threadless Industry: Retail, e-commerce Name of Contact if Available: Kyle Geib – Marketing Coordinator, Threadless Web References: Threadless, Inc., Forbes, Wikipedia, Wired Description of How Social Media is Used for Business Performance Crowdsourcing 101 If I said the word crowdsourcing to you in the early 2000s, you’d have no idea what I was talking about and you’d probably look at… Read more »

Fire your Product Managers and Stop Looking for Investors – Replace Them with Your Facebook Followers!

Tabatha Laverty   February 15, 2015
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Organization Name: HighRise Studio Industry: Entertainment, Food, Retail Name of contact: Matt Ninaber Web references: WIRED, Fundable, HighRise Studio, Canadian Media Fund, Frio-Lay, LEGO, Crowdsourcing.org, Indiegogo, US Securities and Exchange Commission Fire your Product Managers and Stop Looking for Investors – Replace Them with Your Facebook Followers! Okay, maybe don’t fire them just yet but if you aren’t using your social… Read more »

From Vine to Bottle – La Crema Ventures Into Crowdsourcing

lfodor   February 15, 2015
la crema wine

Organization Name:  La Crema Winery Industry:  Wine Name of contact if available:  Mark Gordon, Senior Digital Communications Manager, Jackson Family Wines Web references:  La Crema, Amarillo Globe News, The Press Democrat , La Crema Virtual Vintner Sweepstakes Description of how social media is used for business performance: Do you dream of becoming a winemaker? If you have always wanted to make your… Read more »

The Shell Game of Crowdsourcing Product Development and Design

c2griffi   February 13, 2015
Shell Logo

Organisation Name: Royal Dutch Shell plc, commonly know as Shell Industry: Oil and Gas Name of Contact if Available: Cameron Yost, Media Relations Department Web References: Shell Oil Royal Dutch Shell plc, commonly known as Shell is a multinational oil and gas company operating in over seventy countries with approximately 92,000 employees. It placed second on Fortune Magazines’  Global Fortune 500… Read more »

McDonald’s Burgers are Multilingual

cismodes   February 13, 2015

Posted on February 13, 2015 By Christian Ismodes & Dolores Montavez Organization Name: McDonald’s Industry: Fast food restaurant company Name of Contact: Don Thompson Web References: www.mcdonalds.ca Techniques, such as crowdsourcing, have gained momentum as companies look outside their corporate walls in search for new innovative product ideas. Social media  tools are being used by product managers and designers not… Read more »