Tag Archives: crowdsourcing
CL!CK!
Take a look at Lego Click to see how the Cl!ck community is transforming lego. Author Laura M. Carillo outlines some of the quick thinking that enabled the success of this platform in the article “CL!CK – LEGO’s fun social … Continue reading
Squishable Puts Customers At The Centre Of Product Development
Your business’ social media community can be an invaluable asset when working through product or service development. At Squishable.com, a stuffed animal maker in NYC, they’ve used Facebook as a research and consultation tool to help inform product development. … Continue reading
IdeaStorm at Dell
The relationship between business and consumers is in the midst of drastic change. The traditional business model of pushing products out to the public, is quickly being replaced by a new model that involves consumers pulling their desired products from … Continue reading
Ben & Jerry’s Asks You to Do The World A Flavor
Over the past couple of years, it is has been pretty clear that we have been witnessing some major shifts in the ways that businesses are operating. Digital and social media have come to play key roles in core marketing … Continue reading
Heineken’s Ideas Brewery Taps into Customer Innovations
Today’s consumers do just that – we consume. We have more choice than ever before, both locally and abroad, and we want to get our hands on the latest and greatest products. It’s this “out with the old, in with … Continue reading
Do Us a Flavour and Win $50,000
What do you get when you cross Canadians with potato chips and add money? Lay’s is banking on it creating the next great chip flavour. The Lay’s® Canada Do Us A Flavour™ Contest premise is that consumers submit a new … Continue reading
Crowd Sourcing: A Quirky new path for Entrepreneurs
We have all had that great idea for a product or a service that will revolutionize our world but 99.9% of us don’t do anything about it. In the past the reason so many of these ideas wouldn’t develop is … Continue reading
Samuel Adams Taps Social Networks to Create a New Brew
Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 … Continue reading
Taco Bell Launches Doritos Locos Tacos Using Integrated Social Media Campaign
Taco Bell partnered with Doritos to launch a new product Doritos Locos Tacos – a hard shelled taco made of Nacho Cheese Doritos Chips. Taco Bell determined that “80-90% of Taco Bell-related conversations were taking place on Twitter” they used … Continue reading
The Social Media Revolutionists vs. the Anti-Revolutionists
The battle line is drawn. Everyone in business should be involved in social media. The statistics in the two video links below are staggering:
customer relations of the social media kind
One of the many areas that social media has the ability to enhance is customer relations and/or customer engagement. As in other areas of social media, this can manifest itself in a number of ways. Social media can facilitate the … Continue reading
Precyse Technologies Turns to ‘Crowdsourcing’ for a Technology Solution Providing Solid ROI
Organisation Name: Precyse Technologies Industry: Entity Awareness Solutions (delivering real-time actionable insight to decision makers – allowing customers to effectively manage their strategic physical and human assets). Name of contact if available: Rom Eizenberg, co-founder and CMO of Precyse Web … Continue reading
Diamond Candles
Title of Post: Getting real time analysis of which future candle scents customers would be most likely to favor. Organisation Name: Diamond Candles Industry: Retail Sales Web references: http://scents.diamondcandles.com/ http://youtu.be/cvCTx0ebOZ4 Description of how social media is used for business performance: … Continue reading
General Electric
Title of Post: Leveraging knowledge and ideas beyond the company walls to develop new power grid technologies. Organisation Name: General Electric Industry: Utilities Name of contact if available: Web references: http://www.ecomagination.com/ Description of how social media is used for business … Continue reading
Madison Electric Products
Title of Post: Developing products that solve problems, meet a need or increase efficiencies, without breaking the bank through research and development. Organisation Name: Madison Electric Products Industry: Electrical Manufacturing Name of contact if available: Rob Fisher, Director of Marketing … Continue reading