Tag Archives: CRM

Wildwinds Golf Links: Leading The Field In Customer Engagement

jeffdbaldwin   October 14, 2014

Title: Wildwinds Golf Links: Leading The Field In Customer Engagement Organization Name: Wildwinds Golf Links Industry: Golf, Sports    Name of Contact: Scott MacKay (General Manager) Who Are They? Wildwinds Golf Links is a relatively new golf course located just a few minutes north-east of Guelph, ON. Originally a private 6 hole facility, the course has undergone renovations and expansion several times. It now… Read more »

When your customers are your friends

barryrooke   June 6, 2013

Social media is by definition, social.  So its no surprise that the line between customer and friend can easily blur and shift.   The rise of Twitter and Facebook have produced the online social butterfly who’s (at first, unofficial)  invite you out to a night club or event to join them for an evening of entertainment as friends.  But a… Read more »

From CRM to Social CRM – A Sudden Revolution

David Murray   February 21, 2013

  Customer Relationship Management (or CRM as it is most commonly known) came quietly onto the business scene in the mid-90’s.   CRM took a relevant yet secondary position in most businesses, with an important but limited focus on customer interaction tracking and IT automation of service delivery.   While some pioneers stretched the CRM toolset a step further and began to… Read more »