Tag Archives: contest

Social Media has proven to be a great tool that companies can use to research their target market. Traditional market research can be expensive, but with social media companies can now reach out to a vast audience for feedback and opinions. The benefits of using social media to gather information include low/no cost, instant results, and simultaneously creating another channel of communication with customers that make them feel valued. One downside is of course the potential for customers to provide negative feedback on something as public as Twitter, Facebook, and other platforms, but negative feedback is still very valuable if not more valuable than the positive.

Friends who share together travel together; AirAsia’s Facebook marketing ploy

ekastner   November 5, 2015
airasia2

Title of post: Friends who share together travel together; AirAsia’s Facebook marketing ploy Organization: AirAsia Berhad Industry: Air Transportation CEO: Tony Fernandes Web references: Noble Studios, Fascinating Marketing, Hallam, Digital Training Academy, tnooz, Facebook, YouTube  Free plane?! Where do I sign up? There is nothing that grabs attention more than free stuff. Businesses have been wise to capitalize on our… Read more »

Icelandair uses wit, humour, and a planeload of platforms to connect with customers

mirko   February 8, 2015
Icelandair logo

Organization name: Icelandair Industry: Airline Web references: Icelandair, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, annual report, Brilliant Online Marketing  How social media is used for business performance: My wife has been captivated by Icelandair’s social media offerings lately. She regularly nudges me to peek at her laptop screen to check out an online marketing campaign or a clever tweet by… Read more »

Doritos – From Global to Universal

Terry   October 16, 2014

Organization: Pepsico Inc.;   and  Frito-Lay North America, Inc.   Forbes Lists #40 World’s Most Valuable Brands Industry:  Food, Snack, Grocery Web References:  www.fritolay.com; www.doritos.com; en.wikipedia.org Product Development: New Trends     Frito-Lay America, Inc. is a the forefront of Product Development and Crowdsourcing today.  Using every social media tool at hand they are continually engaging the consumer for their opinions and interactions…. Read more »

Ben & Jerry’s Asks You to Do The World A Flavor

aryanaheit   June 12, 2013

Over the past couple of years, it is has been pretty clear that we have been witnessing some major shifts in the ways that businesses are operating. Digital and social media have come to play key roles in core marketing strategies for all businesses and corporations wishing to grow and maintain prosperity. In addition to this use of social media… Read more »