Even though Ford has been around for over a century, it is still creating great content to engage present and possible future customers. It has been engaging with customers using a multi platform content strategy and creating authentic social interactions. There is a big difference between marketing and posting advertisements on social media, compared to engaging with the customers and using social media as a line of communication. After a closer look at Ford’s online social presence, it is clear they have it all figured out!
9 years ago, when I first joined in L’Oréal Group as a PR professional, what I saw my Marketing colleagues doing was paying media, buying advertisement and telling consumers who we are. Today, as consumers turn to social media to seek out beauty secrets, the industry is signing faces for their followings, not just their fame. (Why big beauty brands are courting social media stars) There won’t be any doubt to a marketer that run your social media campaign like your traditional media campaign and you’re likely to see more damage to your brand reputation than benefit and you’ll waste a lot of money doing it. (16 Differences Between Traditional Media and Social Networking)
Organization Name: think with Google Name of Contacts: Brian Solis, Altimeter Group – @briansolis @thinkwithgoogle Industry: Digital Marketing Web references: Think with Google Past, Present, and Future of Social Media Social media has been a tool that has been unknowingly immersed in our everyday interactions from as early as the invention of the early stages of postal services originating in 500 B.C. When… Read more »
Organization Name: Duane Reade Industry: Pharmacy Name of Contact: Calvin Peters, Public Relations & Digital Communications Manager Web References: Twitter for Business, Ted Rubin Strategist Talk, Drugstore News, PR Newswire, Mobile Commerce Daily, Marketing Land Description of How Social Media is Used for Business Performance: When it comes to creating a relevant and actionable conversation across multiple social media platforms, New York City’s drugstore… Read more »