J. Darius Bikoff was brilliant. He was a random guy in New York City, who enjoyed being active and one day combining water and some vitamic C gave him what would turn out to be a brilliant idea, Vitamin Water! Vitamin water is now sold under the glacéau vitaminwater® mostly known as Vitamin Water. It is sold in over 20 countries and new products and flavours are developed often.
In North America, many employees are disconnected and disengaged from their work, making them less productive. When an employee is engaged in their work, they are more focused and motivated, allowing companies to stay ahead of their competition. Internal social media platforms for employees to stay up to speed have become increasingly favoured in organizations and this will only continue to increase.
Organization Name: Glaceau’s VitaminWater Industry: Beverage Retail Energy Brands/Glaceau’s Founder: J. Darius Bikoff Energy Brands/Glaceau’s CEO: Mike Repole It makes me happy to write about this week’s company, as it is one of my all-time favourite beverages…VitaminWater! In my personal opinion, there is something about drinking a bottle of VitaminWater that gives me instant satisfaction upon the first sip. If… Read more »