Tag Archives: community

Rolling around on a skateboard is a right of passage for most children growing up in North America, many of them dreaming of becoming the next Tony Hawk, or Nyjah Huston. While many of these people will never attain these goals, they will still have a blast pushing around town on their boards. Skateboarding is a wonderful tool for transportation, but it has a few key limitations. The main problem is hills, and everyone who has ever stepped on a skateboard has a deep fear of the dreaded “speed wobble“. While going down a hill on a skateboard, you don’t have many options for braking and going up hills is also an issue, as it becomes a battle against gravity. Boosted Board is a company that was founded to improve some of the issues that have plagued skaters for years. Boosted Board is an electric skateboard controlled by a small handheld remote. You can adjust your speed and even brake! Skateboarders everywhere now have a solution to some of their problems. Boosted Boards has turned to social media to showcase their product to the skateboarders of the world and get everyone skateboarding again.

Professor Justin Bruckmann walked into his martial arts academy on September 8th, 2016, expecting a normal day of teaching classes. What he was instead greeted by was the destruction of his life’s work. The club’s hot water tank had burst, flooding the entire building. Nothing could be salvaged, from the floor mats, to the washrooms and Justin was left waiting for insurance to pick up the pieces. With nothing to do but wait, Justin turned to his social media network to spread the terrible news, there were classes to teach and no academy to house the students. What happened next was a perfect example of employee involvement helping an organization recover and thrive.

Organizations are always looking for new and innovative ways to reach out to consumers and drive loyalty. Social media is used for a lot of different things when it comes to business, from receiving customer feedback to advertising new products. Recently, companies have started to involve their customers in a very crucial part of their business, the product development and design of their products. Some companies are using social media platforms for the company’s advantage in order to enhance the development of the next great product, while making customers feel valued by listening to their opinions and ideas. In 2013, Tesco, a British multinational grocery and general merchandise retailer decided to do something different. This organization had an amazing initiative to get their whole social media following involved in the process of creating a new wine, mainly through Facebook.

In today’s social media communities it can be noisy, even annoying, to see sponsored and promoted messages, have products clamouring for your attention, and marketing departments from companies of all sizes try their best to stand out in the chaos. But for one ABC television show, they’ve successfully approached social media in a different way. To listen. The show itself (The Bachelor) is a marketing goldmine. The quest for love, smothered in manipulated drama, to appeal to the hopeless romantics, or provide an endless parade of judge worthy material for the cynics. Its hard to deny the vapid nature of the show itself, but what the show has done with it’s social media offers a lot of lessons for the marketing community.

SAP – Customer Engagement through the Development Network brings employees and customers together

pchatter   October 13, 2015

Organization Name: SAP SE Industry: Software Web References:  Company Website Twitter SAP SE is a German software company based out of Waldorf, Germany with customers all over the world. SAP deals in the space of Enterprise Software, which allows organizations to manage their customers and business relations. With over 293,500 customers in over 190 countries, managing customer relationships and ensuring that… Read more »

Zappos employee engagement culture makes a difference for online retailer

ASeymour   October 5, 2015

Organization Name:  Zappos Inc. Industry:  Online retailer – shoes, clothes, accessories and more Contact:  Tony Hsieh, CEO Web references:  www.zappos.com;  YouTube, Twitter, Social Media Examiner, Forbes The concept: Zappos.com is more than just an online shoe and accessories retailer.  The Zappos Family embraces a set of core values the entire company is aligned behind, and that serves as the real… Read more »

The Future of Social Media – More like the Future of Business.

michaelaris   March 15, 2015
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Organization Name:  think with Google Name of Contacts: Brian Solis, Altimeter Group – @briansolis @thinkwithgoogle Industry: Digital Marketing Web references:  Think with Google Past, Present, and Future of Social Media Social media has been a tool that has been unknowingly immersed in our everyday interactions from as early as the invention of the early stages of postal services originating in 500 B.C. When… Read more »

Built Together, Built Better with GitHub

michaelaris   February 15, 2015
github-logo

Organization name: GitHub Name of Contacts: Tom Preston-Werner, Co-Founder and Former President, GitHub Chris Wanstrath, Co-Founder and CEO, GitHub PJ Hyett, Co-Founder and COO, GitHub Industry: Code Sharing Network – Social Networking Site for Programmers Web references: GitHub  – @GitHub Twitter – @Twitter  Mark Otto – @mdo Jacob Thornton – @fat Company Overview College drop out, Chris Wanstrath began development of GitHub in October of 2007. By… Read more »

Indigo: Making Connections. Creating Experiences.

Paige Mahoney-Nagle   February 8, 2015
Indigo-Social-Media

Organization Name: Indigo Industry: Retail, Online Retail Name of Contact: Heather Reisman CEO Web References: Indigo, Twitter, Facebook, Instagram, Pinterest, Globe and Mail, CBC Established in 1996 with a vision of being a booklovers’ cultural department store, Indigo opened it’s first store in Burlington, Ontario in 1997. Growing from there it merged with Chapters in 2001 to become the largest… Read more »

Feelings, Choice, Values: The Intangibles Behind The Future Of Social Media

Helene Montpetit   November 18, 2014
Community

Business name: Tracx Industry: Social Media Management and Marketing Intelligence Contact: Reinhardt Schuhmann, Product Manager Description Tracx is a NYC-based company with a SaaS platform for sophisticated brand marketers who want to manage their social media presence. The company provides an end-to-end solution that indexes the entire social web and captures a 360 degree view of activity around a brand. This… Read more »

That was Then, This is Now – Social Media Marketing is the way forward for the Project Management Institute

tighed   November 9, 2014
pmi logo 2

Organization Name: Project Management Institute Industry: not-for-profit professional membership association Web Reference: www.pmi.org Contact:  PMI, Bruce Branch Board of Directors     The introduction and proliferation of social media has changed the world of marketing and how organizations of every type communicate with and market to consumers. Consumers are no longer passive.  They have voices, they have needs and they… Read more »

Whole Foods Market – How Social Media is Influencing The Supply Chain

jeffdbaldwin   October 23, 2014

Title: Whole Foods Market – Using Social Media To Influence The Supply Chain Organization Name: Whole Foods Market Industry: Food, Supermarket    Name of Contact: John Mackey (Founder and CEO) Who Are They? Whole Foods Market is an American grocery retailer that specializes in providing natural and organic food options throughout their supermarket style stores. It currently has just shy of 400 stores located… Read more »

Harnessing the Power of Community

Sangeeta   May 30, 2013

According to Wikipedia the term community refers to a social unit of any size that shares common values (it can also mean national or international groups of individuals). Evidence of communities can be found throughout history and now, leveraging technology, specifically social media, the concept of community is transforming within companies. If individuals spend a third of their time at… Read more »