Even if you’re not in the market to buy or sell a home, you’ve likely had your eye caught by a realtor’s face on a bench sign, bus stop ad or other billboard-type promotion. It has been a successful exposure-gaining method used for decades by people in the real estate industry, one that has often been a strong step to gaining contacts for potential deals. But did you know that according to Realtor Social Marketing, 90% of home buyers begin their search online? Nicole Bafaro, Sales Representative with Sutton Group Heritage Realty in Ontario’s Durham Region, has successfully built her real estate career by venturing beyond the goal of simply making contacts; she is building and strengthening relationships through online client engagement within her community through her use of social media.
Oh, how I wish I could truly say that “I am an astronaut and own my own space shuttle.” Just thinking of this makes me want to reach for the stars to unlock my full potential, discover new levels of success and achieve goals only dreamed about. Although I am not an astronaut and don’t own a space shuttle, this is exactly how Blast Marketing wants their front line workers and valued clients to think and so far, their success is reaching beyond the stars.