Major U.S. auto insurance provider Progressive may be best known for Flo, its iconic spokesperson. Flo is the funny, friendly face of Progressive Insurance and one of the best known commercial spokespersons. Her official Facebook page has 4.5 million followers and she has appeared in Progressive ads since 2008, https://www.facebook.com/flotheprogressivegirl/ The company wanted to take advantage of customers increasing use of mobile channels to interact with its brand. So Progressive used Microsoft Azure Bot Service and Cognitive Services to build the Flo Chatbot, currently featured on Facebook Messenger, which answers customer questions, provides quotes and even offers a bit of banter in Flo’s well-known style.
Fashion company Tommy Hilfiger is one of the most recognizable and iconic fashion brands in the world. Founded in 1985 by the titular designer, the company has grown to encompass 1400 free-standing retail stores in 90 countries. Of course, like nearly all other consumer fashion brands in this day and age, Tommy Hilfiger relies heavily on online shopping to drive sales — and they’re on the forefront of social media technology to help them move forward.