Tag Archives: charity

When William Booth founded The Salvation Army back in 1882, he based much of its mission on the concept of “adapting to attract.”  Employees of the Ontario Central East Division of The Salvation Army have recognized that utilizing the social media communication methods of today is in keeping with that concept, which is one of the reasons they are looking to Facebook Groups to help employees plan their 2016 Christmas Kettle Campaign.

Show of hands: how many of you have poured a bucket of ice water over your head? Had I asked this question two years ago, most of you probably would have thought it was a rather bizarre thing to ask. But, I’m guessing that most of you reading this have, in fact, poured a bucket of ice water on your head or, at the very least, know someone who has. In the summer of 2014, the phenomenon known as The ALS Ice Bucket Challenge swept across social media. It was hard to go even a few hours without seeing someone on Facebook or Twitter posting a video, bucket in hand. While it might have seemed like an odd phenomenon, the beauty of this challenge, and the reason why it was so successful, was that it was for a good cause: ALS awareness and research.

Fundraisers – Facebook’s New Tools for Charities.

Forrester Hinds   November 20, 2015

Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »

Lessons Learned From the Social Media Marketing Practices of Non-Profit Organizations

jvaishnav   November 11, 2015
NPO social media marketing

Organization name: Family & Children’s Services of Waterloo Region Foundation Industry: Non-profit (registered charity) Name of contact: Valerie Beyer, Donor Relations Coordinator Web references: The Globe and Mail: Canada’s Top 100 Non-Profit Organizations (Registered Charities) Bufferapp: Social Media for Non-Profits: High-Impact Tips and the Best Free Tools HubSpot: The “Three A’s” of Nonprofit Social Media Engagement SlideShare: Online Fundraising with Social Media… Read more »

The Ice Bucket Challenge Pours the Cold Truth on the Power of Social Media

michaelaris   March 9, 2015
alsa_logo

Organization Name:  ALS Association Name of Contacts: The ALS Association: @alsassociation Industry: Non-Profit Charity Organization Web references: The ALS Ice Bucket Challenge What is the ALS Association: Founded in 1985, the ALS Association is a non-profit organization established to fight the Lou Gehrig’s disease. Through their Transitional Research Advancing Therapies for ALS, also known as the TREAT ALS program, the ALS… Read more »

CHARITY CHAIN GANGS … LINKAGES TO THE WORLD

Jaye Torley   October 27, 2014

https://soundcloud.com/gangbusters504/gangbusters-rain-down-in   Organization Name: World Vision Canada Industry: Charity Name of Contact: Paola Philip How does charity get done locally, regionally, nationally or internationally? Local charity is simpler to facilitate – many churches have feeding & clothing programs etc. What about large scale global issues, humanitarian crisis, Ebola outbreaks and the like? How do charities arrive within the crisis area within 24-48 hours? Deployment with… Read more »

Social Media Metrics: Tips for Non-profits

Nicole Schmidt   November 6, 2013

“Social media metrics refers to the kinds of measurements that can take place on the social Web. Beyond traditional metrics like traffic and return visits to your website, social media metrics take into account this simple fact: Most people are talking about your brands in all sorts of venues — social networks, blogs, forums, YouTube — well beyond your organization’s… Read more »

Tim Hortons Camp Day Uses Social Media to Engage Customers

Carrie   June 4, 2013

On Wednesday June 5th Tim Hortons and the Tim Horton Children’s Foundation teamed up to launch a nationwide effort to raise money to send kids to camps across Canada. The fundraising effort is based out of Tim Hortons stores. Social media was utilized heavily in 2012 with some great results and again is being used in 2013 to build up… Read more »