Tag Archives: case study
Boyfriend’s Facebook Rant = Positive Spin for Bodyform
As Social Media Marketers, every day we encourage our fans to engage with us through our social media outlets. But, our worst nightmare is our phone beeping in the night with a notification that one of our beloved “fans” has … Continue reading
Anthropologie, One of the Most “Pinfluential” Brands in Fashion
Pinterest is no longer the new kid on the block in the social media marketing world. Since sky-rocketing to the top of the social media charts in 2011, Pinterest has established itself as a major player, not only in social … Continue reading
Ryanair learns the importance of Social Media the hard way.
Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol. Whether … Continue reading
Victoria Secret Uses The Power of “Fans”
In October 2012 – Victoria Secret achieved over 20 Million Facebook likes. From their likes they now have over 450 thousand consumers taking about their products on Facebook. The Victoria Secret Facebook page gives the company a cost effective way … Continue reading
Coca Cola’s Social Media Strategy – “Let’s not just listen. Let’s converse.”
Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola … Continue reading
Samuel Adams Taps Social Networks to Create a New Brew
Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 … Continue reading
Pfizer Empowers Employees – Using Social Media
Company Name: Pfizer Description of how Pfizer uses social media for employee involvement & business performance Pfizer uses social media channels to empower and engage employees in an online community called Think Science Now. The Think Science Now community allows … Continue reading
Making the Most of Social Media
Organization Name: Gallup Management Journal Industry: Research Name of Contact if available: Blaise James and Jim Asplund Web References: http://gmj.gallup.com/content/149411/making-social-media.aspx Description of How Social Media is used for Business Performance: The article points to how Emotionally engaged customers — those … Continue reading
The Social Media Revolutionists vs. the Anti-Revolutionists
The battle line is drawn. Everyone in business should be involved in social media. The statistics in the two video links below are staggering:
customer relations of the social media kind
One of the many areas that social media has the ability to enhance is customer relations and/or customer engagement. As in other areas of social media, this can manifest itself in a number of ways. Social media can facilitate the … Continue reading