Budget Marine is the Caribbean’s leading marine chandlery with retail locations throughout the Caribbean. In the Caribbean, most people use social media to let friends and family know where their latest landfall is, and for obtaining information through cruisers’ nets. Using social media as a tool to improve business performance is a new concept. However, for companies like Budget Marine, it opens up vast new opportunities. People may not think of the Caribbean when they think of “multinational companies,” but that is exactly what Budget Marine is.