Tag Archives: Canadian

Molson’s: Will Crafting Canadian Culture still sell us beer?

PaulaSinton   July 3, 2015
Screenshot 2015-07-03 13.25.39

Company: Molson-Coors Industry: Food and Beverage President & CEO: Mark Hunter I’ve seen a lot of Molson’s beer ads in my time. I’ve also been pitched to by their sales and marketing reps as the gatekeeper to a thirsty student market when I managed an on-campus pub in downtown Toronto. On the flip side, I’ve been in boardrooms to witness a… Read more »

Don’t Sweat the Metrics

mwindover   July 2, 2015

Organization name: Titika Active Couture™ Web references: Ark Media Group, Best Health Magazine, Business London Magazine, Facebook, Instagram, Pinterest, Socially Fit, Titika Active Couture, Twitter, YouTube Industry: active wear Name of contact: Eileen Zhang, President Company Profile Titika Active Couture was born in Toronto in 2009, to founders and Eileen Zhang and Courtney Brooke. Their story is simple—two people who… Read more »

Vidyard: Videos + Real-Time Analytics Driving Results & ROI

kblack12   July 2, 2015
Vidyard CoFounders Pic

  Company: Vidyard Industry: Video Marketing & Analytics Technology Co-Founder & CEO: Michael Litt & Co-Founder & CTO: Devon Galloway In light of Canada’s Birthday, I thought it appropriate to write about Vidyard, one of “Canada’s most successful ad tech startups“.  After a great day of celebrating Canada with friends and family, and shaking hands with the possible future Prime Minister of Canada, Justin Trudeau,… Read more »