Tag Archives: Canadian Tire

We’ve all seen one of those Canadian Tire flyers waiting for us at our doorstep… Did you know the retailer stopped distributing them two years ago? Yet, the company’s marketing team is busier than ever with digital advertisement. Facebook has become the company’s second biggest advertising platform after Google. Why did Canadian Tire decided to invest in digital advertising?

Social Media – Amplifying Changing Customers’ Habits

cregan   March 8, 2015

  Organization Name:   Canadian Tire Corporation Industry:         Retail Name of contact:  TJ Flood, Senior Vice President, Marketing Web References: Canadian Tire Corporation Description on how Social Media is used for Business Performance: Our family was discussing where we want to go and what to do on our next vacation.  As we were talking, I jumped onto the internet to look… Read more »

Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit

tighed   November 2, 2014
canadian tire

    Title of Post:  Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit             Organization Name:  Canadian Tire Headquarters:    Toronto, Canada Industry:   General Retail Web Reference:  www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media.  Of these organizations, most are still planning to establish and… Read more »