Social media has helped create a world of wants, image and envy. On Facebook, Instagram, Twitter etc.., over and over people are given channels to present themselves to the world, however they want. It’s contributed to a new phenomenon, coined ‘Facebook Depression’. It’s also given businesses a window to fuel that image obsessed mentality. As social media continues to adapt and advance, it also molds it audience. It can create a longing and desire that we didn’t have before, simply by being exposed to it, or by it being implied enough that it’s something we want. When individuals we look up to, or friends tell us how great something is, we are being both obviously and subliminally being impacted.