Tag Archives: Business Performance

If you rewind seven or eight years ago, many organizations prohibited employees from accessing social websites on company computers viewing this new trend as a distraction and risk to business. However, the rise of smartphones made it nearly impossible to block the use entirely. Fast-forward to today and you’ll notice times have changed as to how social media is perceived in the business world. Instead of frowning upon sharing thoughts and ideas digitally, businesses now invest in social media tools for internal use. After all, the benefits of having a highly engaged workforce far outweighs the risk. EY (formerly Ernst and Young) is one of the largest professional services firm in the world and specializes in assurance, tax, transaction and advisory services. EY is progressive in their approach to leveraging the power of social media to drive employee engagement. They have published performance reports such as Change 3.0: Using Social Media to Engage Your Workforce that discusses their research and the benefits of going social in the workplace. Currently with over 230,000 employees in over 150 countries, as well as an increasing number of Millennial employees joining the team, social media is a key part to building positive culture, engaging employees and delivering results.

Social Media Strategy, It’s the Icing on the Sweet Temptations Cupcake

lfodor   March 8, 2015
Sweet-Temptations-16-300x240

Organization Name:   Sweet Temptations Cupcakery Industry:  Cupcake Shop; Bakery; Vegetarian & Vegan Restaurant Name of contact if available:   Jacqueline (Jakki) Prince, Owner Web references:   Sweet Temptations, Facebook, Twitter, Instagram Description of how social media is used for business performance: May we tempt you with a cupcake from Guelph’s very successful cupcakery, Sweet Temptations? Located in the South end of Guelph,… Read more »

From Vine to Bottle – La Crema Ventures Into Crowdsourcing

lfodor   February 15, 2015
la crema wine

Organization Name:  La Crema Winery Industry:  Wine Name of contact if available:  Mark Gordon, Senior Digital Communications Manager, Jackson Family Wines Web references:  La Crema, Amarillo Globe News, The Press Democrat , La Crema Virtual Vintner Sweepstakes Description of how social media is used for business performance: Do you dream of becoming a winemaker? If you have always wanted to make your… Read more »

Home Depot: more social media, more doing

Amanda   October 31, 2014
Supply Chain

Organization Name: Home Depot Industry: Home Improvement Contact Name: Mark Holifield, Executive Vice President, Supply Chain and Product Development Web References: Supply Chain Digest Description of how social media is used for business performance: Social media can be embedded to the supply chain to gather information from various parties involved whether experts or participants. With the transparency of information across… Read more »

Tips within Social Media Platforms to Improve Future Online Brand Presence

emilievandijk   July 17, 2014

Organization Name: Mashable, FourSquare, Twitter Industry: Social Media Name of Contact: Stephanie Marcus Everything these days has gone from paper, to print. The age we are living is has become more and more dependent on their online interactions and connections throughout many different platforms on the web. Some of the older brands are having a hard time realizing that their online presence… Read more »