Tag Archives: Brand Listening

Kraft uses “social listening” as a way to determine if they should enter the burger business

Julie Kalbfleisch   February 17, 2012

Organization Name: Kraft Foods; Nielson Web references: http://www.kraftrecipes.com/home.aspx http://www.nielsen.com/us/en.html When Kraft started looking at the burger industry as a potential market they turned to market research powerhouse Nielson for help with engaging with their audience via “social listening” In the process they not only learned about product trends and emerging flavours but also about the life-style persona of an at-home… Read more »