Organizations of all sizes have seen immense success in the use and integration of social media. The tools, data, and many other capabilities that these platforms provide, have shown to deliver significant benefits for any organization’s overall performance. Despite all the known qualities social media platforms have to offer, the true reason these organizations see positive results is because of the proper application, structure, management, overall strategy and its effectiveness when it comes to integrating social media across the whole organization. We have seen how social media can benefit organizations in a variety of areas, but once social media has been integrated across the whole organization and working in unison, we can also see more powerful and substantial results.
It is safe to say that social media is one of the most talked about topics currently in the world and it doesn’t look to be fizzling out anytime soon. Social media platforms have gone from a place to connect with friends and family, to a regular social tool for organizations to utilize and maximize the many properties and capabilities it holds. Technology is advancing at an astonishing rate, and there is no telling what a social media platform will look like or what the functionality of it will be in the future. For an organization like Metroland Media, they are already behind in terms of implementing any kind of social media, so if they do choose to move forward with it, it’s possible for them to enter the social media world at a very different and confusing time. The real question is, will they?
Any organization, despite the industry, is tracking metrics day in and day out. These metrics play a significant role in the organizations overall performance, and every organization tracks and monitor some type of performance metric, these areas could include: sales, finance, social media, marketing, lead generation, consumer data, and the list goes on. These metrics are vital for the organization to improve in those areas and their overall performance and can also be used to increase customer satisfaction, customer retention, revenue and employee performance. Without metrics, these organizations would be left without key consumer data, have a challenging time marketing their products or services, understanding their consumers, tracking sales and revenue, and their research and development would slow down tremendously. Metrics support and improve the overall performance of organizations, that is why Metroland Media remains one of the media industry leaders in Canada, due to their strong metric management.
Each year we print four billion flyers that are read by 81% of our readers, making them the most used source of local shopping information. For Metroland Media, their competitors and readers, these numbers are astonishing. Supply chain management is now more relevant than ever in terms of any organization succeeding. Products need to be properly designed, developed and distributed, while still being cost effective, easily adaptable to changes in the product or market and remain at a high-quality level for customer satisfaction. Metroland makes it apparent that the products they produce find there way into the customer’s hands with the same quality it left their organization. They know that improving their network of organizations and people involved in these processes enhance a variety of factors within their supply chain. Metroland Media is an excellent example of how an organization should run their supply chain and how it can be managed and improved.
Need for Development in the Cosmetic World A commonly shared fear held by most makeup enthusiast is having mismatched foundation, especially for people with skin that falls outside of the centre of the colour spectrum. People have different skin colours, textures, undertones and preferences as to how they want to wear their foundation. The variation of skin makes it increasingly difficult for brands to come out with products that could please the masses. According to one of the creators of MatchCo, “94 percent of women struggle to find a precise shade.” Point being, foundation matching is frustrating. Some experts have seen a shift in preference, as there is an increasing demand for more product information and a more customizable approach to foundation. For many people, a product that is sold on the counter just meet their expectations and usually a more accurate match of foundation is sought out. Besides the match itself, there is a charm to the idea of having a custom product unique to you. For foundation, it all comes down to how accurate the shade matching is. Product Development & Design MatchCo is a simple application that would allow you to find a perfect match within seconds, no makeup artists, human interaction, and no mismatched foundation. An invention that would enable you to find a foundation that fits you. Digital is driving beauty brands to get more personal than ever before, and that is exactly what the makers of MatchCo hatched with the help of personalization and technology experts, David Gross and Andy Howell, who have created a wide range of custom product programs for some of the world’s top brands. The rapid pace at which innovation in algorithms and colour matching technologies is taking place could be the key to making these services more accessible. The only drawback of the product is that there is only one patent formula that accommodates for individuals who are looking for a medium to light coverage. According to the creators of MatchCo, they were deliberate about creating one formula to master the perfect blend before entering the colour cosmetics arena.