In order to properly engage customers on social media platforms, companies/organizations are wise to deviate from conventional in-your face marketing techniques and opt instead to learn to participate in organic communication with their consumers, which in turn fosters loyal relationships among old and new customers alike. General Mills is a prime example of a company that uses social media to their advantage. Not only do they listen to customers and engage them in meaningful ways, but they also have fun doing it. General Mills is what some would refer to as a food processing super giant. The company maintains over 80 leading brands in the USA alone, not to mention various others across the globe.