Tag Archives: beauty

Sephora has made a global presence in the last few decades in the cosmetic industry. Founded in France 1970, by Dominique Mandonnaud, which was then sold to LVMH in 1997. The company had quickly evolved with retail stores expansions and a wider variety of products. Sephora offers a large range of products such as fragrance, makeup, skincare, hair products, and accessories. In the last few years Sephora has taken a massive transition into digital retailing as the company uses social media as a main platform to expand the brand.

A new approach to employee involvement The L’Oréal Group developed a two prong social media strategy to engage existing employees and compete for top talent. L’Oréal is the world’s largest beauty and cosmetics firm with its head office in Clichy, Hauts-de-Seine, France. Offerings include hair products, skin care, sun protection, make-up, and perfume. With increased employee engagement through social media, L’Oréal has been able to demonstrate the benefits of its corporate culture to a broader audience.

Sephora Merges In-Store & Online Shopping Through Digital Innovation

Cristina Avila   March 11, 2015
Sephora Logo

Organization Name: Sephora Industry: Health and Beauty Name of Contact: N/A Web References: Forbes, Venture Beat, Fast Company, Mobile Commerce Daily, Digiday Description of How Social Media is Used for Business Performance: With over 1,900 locations worldwide, global beauty chain Sephora is a leader in digital innovation, providing shoppers with a custom brand experience which transitions seamlessly between online and in-store environments. Sephora is a… Read more »

Multi-Tasking Cosmetics Brand Proves the Power of Social Media Influencers

Cristina Avila   February 15, 2015
Gerrard Cosmetics Logo

Organization Name: Gerard Cosmetics Industry: Health & Beauty Name of Contact: Jennifer Gerard, President & CEO, Whitening Lightning and Gerard Cosmetics Web References: Gerard Cosmetics, Jaclyn Hill Description of How Social Media is Used for Business Performance: Founded in 2014, Gerard Cosmetics is a luxurious, accessible and endlessly chic beauty brand created in an effort to provide a solution to… Read more »

The Social Supply Chain: The Impact of Social Media on Supply Chain Management at L’Oréal

akarim   October 28, 2014
mef577idzz409piy4rrq

Image courtesy L’Oreal Twitter page. Company: The L’Oréal Group Industry: Beauty, Cosmetics Contact: Richard Markoff, Supply Chain Director – L’Oréal Operations Description: L’Oréal is a cosmetics and beauty company based in Clichy, Hauts-de-Seine. It is the world’s largest beauty company with sales reaching approximately $29.7 B in 2013. The company primarily focuses on make-up, hair colour and care, skin care, perfumes… Read more »

The Dove Effect: Getting Women To Embrace Their Natural Beauty.

chrgomes   October 16, 2014

Organization Name: Unilever/Dove Industry: Customer Goods Web References: www.dove.ca/www.dove.com Description of how social media is used for business performance: In September of 2004, the Dove brand behind Unilever was looking to step up its marketing efforts to target women in the general medium. Dove commission a global study to better understand the mindset and the relationship of women, beauty and overall… Read more »