Social media is changing the landscape of the fitness industry. Beachbody represents the perfect example of how fitness companies are harnessing the power of social media to build successful empires. Beachbody sells fitness packages which include workout DVDs, superfood shake powders called Shakeology; and simple eating , portion controlled meal plans. Beachbody has a network of coaches that are essentially successful customers-turned-salespeople. Coaches obtain a portion of sales they bring in and as they build a network of customers beneath them, they obtain a portion of the sales from their customers who themselves become coaches. The use of social media is a critical factor in the business model’s success as the more people that can feed into their network, the more powerful and successful their program becomes. Social media is used by the coaches to showcase the programs successes in order to motivate existing customers to succeed and to recruit new customers and eventual coaches. As the Beachbody business model is so reliant on the power of social media to meet their business goals, the utilization of social media metrics is equally as important. Given the Beachbody program is fundamentally a continuous sharing of communication amongst its community of coaches and users, social media metrics provide valuable information to help Beachbody understand what messages and programs are working and consequently what areas to improve.
To be motivated and inspired. That’s all anyone wants when they start a new fitness journey. Often times this can be the biggest struggle of them all. Beachbody has created a winning formula of pairing accessible fitness, nutrition plans and supplements. Complimented by social media inspiration and accountability that not only engages the customer but also empowers the customer to engage others. Beachbody is the online powerhouse that has brought to your home award winning workouts and well known brands like the P90 series, Turbo Abs , The 21day Fix and Shakeology. Started in 1998 with the belief that that the focus should be on progress not perfection. Founders Carl Daikeler and John Congdon continue to live by this philosophy by sharing their own story on social media . Today with their community of 350,000 the idea is that you will “never be alone ” in your journey due to the company support. https://www.beachbody.com/product/about_us/company_overview.do