Tag Archives: b2b

DB Schenker supports industry and trade in the global exchange of goods: in land transport, worldwide air and ocean freight, contract logistics and supply chain management.1 Globally they employ over 66,000 employees at over 2000 locations.  Their Canadian operations account for over 1600 employees at over 40 locations.  Roughly 3 years ago, DB Schenker started to utilize social media as part of their marketing strategy.  

Unraveling the Future of Social Media

Dianne McBride   November 10, 2015
http://doubleheader.deviantart.com2

Unraveling the Future of Social Media Organization:  Beccomm Industry:  Public Relations and Communications Contact(s): Rebecca Grieb Web references: Wikipedia, BBC.com, Skype, Facetime, Countrycode, Popular Mechanics, RollingStone, apartmenttherapy, BT.com, cta.tech, Vivere Ltd, Amazon.com, Bazaarvoice.com, Facebook.com, Pinterest.com, Woot.com, Smallbiztrends.com, Twitter.com, Conversedigita.com, Soundcloud, HuffingtonPost.ca Peering into the crystal ball, one can see that it’s pretty cloudy when it comes to social media. However, someone had… Read more »

Ready or Not – The Future is Here for Social Media and B2B Marketing

tlittle   July 15, 2015
crystal-ball words

Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »

Marketing The Mandate, Jesus Style!

Jaye Torley   November 10, 2014

ORGANIZATION NAME: Forward Church (Cambridge, Ontario, Canada) INDUSTRY: Not for Profit (NFP) & Charity NAME OF CONTACT: Jenn Pent, Director of Communications   The CHURCH received its mission/mandate from its Founder some two thousand years ago. Jesus said, “Go into all the world and preach the gospel to all creation.” (Mark 16:15). The mandate can be reduced down into one word, “GO”. This new… Read more »

Home Depot: more social media, more doing

Amanda   October 31, 2014
Supply Chain

Organization Name: Home Depot Industry: Home Improvement Contact Name: Mark Holifield, Executive Vice President, Supply Chain and Product Development Web References: Supply Chain Digest Description of how social media is used for business performance: Social media can be embedded to the supply chain to gather information from various parties involved whether experts or participants. With the transparency of information across… Read more »

Pointing the way to social media collaboration with suppliers

KSurette   October 29, 2014
White Point

Organization Name:  White Point Beach Resort  Industry:  Accommodation / Hospitality / Tourism  Name of contact:  Donna Hatt, Marketing Manager Web references:  White Point Description There’s no denying the important role social media is taking in a business’ interaction with its customers.  Smart businesses are seamlessly integrated social media into their marketing, customer service and purchasing functions.  Social media also has… Read more »

The Social Supply Chain: The Impact of Social Media on Supply Chain Management at L’Oréal

akarim   October 28, 2014
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Image courtesy L’Oreal Twitter page. Company: The L’Oréal Group Industry: Beauty, Cosmetics Contact: Richard Markoff, Supply Chain Director – L’Oréal Operations Description: L’Oréal is a cosmetics and beauty company based in Clichy, Hauts-de-Seine. It is the world’s largest beauty company with sales reaching approximately $29.7 B in 2013. The company primarily focuses on make-up, hair colour and care, skin care, perfumes… Read more »

Maersk Sails Ahead: Container Shipping Company’s Successful Approach to Social Media

akarim   October 7, 2014

Image courtesy Maersk Flickr page. Company: Industry: Transportation, container shipping Description: Maersk Line is the global container division of the Danish A.P. Moller – Maersk Group. Founded in 1928, Maersk Line is considered one of the largest container shipping companies in the world. Maersk Line employs approximately 25,000 people, operates over 600 vessels and has ports in almost every country in the… Read more »

Industrial Mold and Machine: Taking Manufacturing Supply Chain Management to the Next Level

Candace Berner-Rubie   October 29, 2013

“When you get down to basics, supply chain management is about communication and relationships among people – buyers and sellers. And that’s what social media does. It makes communication and collaboration between professionals better, stronger and more effective.” ~ Tom Nightingale, president, sales and marketingat ModusLink Global Solutions, Inc. It has been shown that there is a definite impact on… Read more »