There is nothing like a cold, refreshing beverage on a hot summer day. But what’s even better is sharing a drink over a conversation with a friend, colleague or a hot date you’ve met for the first time. In 2012, Coca-Cola Australia launched the #ShareACoke campaign. According to this Coca-Cola Australia video, the company’s research data presented an opportunity to re-engage with a generation that has a strong online presence and has grown up never tasting their most iconic product. In fact, the video shares that 50% of teens and young adults (also known as millennials) had never tried ‘Coke.’ They saw this gap and needed to come up with a strategy to change that.
Title of post: Friends who share together travel together; AirAsia’s Facebook marketing ploy Organization: AirAsia Berhad Industry: Air Transportation CEO: Tony Fernandes Web references: Noble Studios, Fascinating Marketing, Hallam, Digital Training Academy, tnooz, Facebook, YouTube Free plane?! Where do I sign up? There is nothing that grabs attention more than free stuff. Businesses have been wise to capitalize on our… Read more »