Tag Archives: ASOS

Customer Personas: How ASOS rocks the urban scene and Benetton mixes a message to engage

tmatulis   February 8, 2015

Organisation Name: ASOS Industry: Online fashion retail Web references: http://www.asos.com London –based ASOS is a global on-line fashion player that targets urban 20-something customers.  ASOS aims to be the ‘hub of a thriving fashion community’.  Their numbers are impressive – over 80,000 branded and own-brand products shipped from warehouses in the UK, US, Europe and China to almost every country in… Read more »