In recent years, the ways in which customers behave and interact with organizations has changed significantly. Social media has led to greater competition and weaker brand loyalty, where organizations are finding it increasingly difficult to control their messages. Consumers now have a stronger presence in the market, and organizations are tapping into these changes to increase customer engagement. This is why customer engagement via social media marketing is so important to a company’s bottom line.
Organisation Name: ASOS Industry: Online fashion retail Web references: http://www.asos.com London –based ASOS is a global on-line fashion player that targets urban 20-something customers. ASOS aims to be the ‘hub of a thriving fashion community’. Their numbers are impressive – over 80,000 branded and own-brand products shipped from warehouses in the UK, US, Europe and China to almost every country in… Read more »