Tag Archives: Airlines

Born in 1937 under the name of Trans Canada Air Lines, Air Canada is the results of the fusion of many Canadian airline companies. Serving customers from coast-to-coast and even abroad, the largest Canadian airline has built a strong and efficient supply chain management through the years. Did you know that Air Canada has put in place the first computerized reservation program in the world? The computer system ReserVec was introduced in January of 1963. Already making sure it is using the best technology possible, AC continues its growing supply chain on social media.

#JetBlue & Social Metrics

Amanda   November 8, 2014
Jet Blue Airbus A320NEO neo

Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations today? Organizations today are using social media metrics and active monitoring to measure their impact and Return On Investment (ROI)… Read more »

Going Above and Beyond in Social Media Marketing

jmann89   July 16, 2014

Organization Name: JetBlue Airways Corporation Contact: N/A Industry: Airline / Air Travel JetBlue History¬† JetBlue Airways is an American airline known for a cheap and cheerful flights offering lower fares and fewer comforts. The company is headquartered in New York and its main base is John F. Kennedy International Airport. JetBlue has over 190 planes in their fleet and travels… Read more »