Tag Archives: airline

Born in 1937 under the name of Trans Canada Air Lines, Air Canada is the results of the fusion of many Canadian airline companies. Serving customers from coast-to-coast and even abroad, the largest Canadian airline has built a strong and efficient supply chain management through the years. Did you know that Air Canada has put in place the first computerized reservation program in the world? The computer system ReserVec was introduced in January of 1963. Already making sure it is using the best technology possible, AC continues its growing supply chain on social media.

Icelandair uses wit, humour, and a planeload of platforms to connect with customers

mirko   February 8, 2015
Icelandair logo

Organization name: Icelandair Industry: Airline Web references: Icelandair, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, annual report, Brilliant Online Marketing  How social media is used for business performance: My wife has been captivated by Icelandair’s social media offerings lately. She regularly nudges me to peek at her laptop screen to check out an online marketing campaign or a clever tweet by… Read more »