Alibaba, the largest online business company, does not manufacture or stock products on its own; Uber, the largest transportation network company globally, actually owns no vehicles; Airbnb, leading hotel and travel company, does not own any real estate. One thing they have in common is that they all create evolutionary ideas to disrupt and reform competitive landscape. Owning no inventory nor product doesn’t stop Alibaba being the supply chain management guru. In fact, in April 2016 Alibaba Group has officially surpassed Walmart and become the world’s largest retailer. This set the milestone when the world’s largest retail market shifted from offline to online. “We used 13 years to demonstrate the power of a different business model compared with brick-and-mortar retailers,” the Alibaba Group said. A key success factor for Alibaba is to delivery comprehensive while tailored digital supply chain process to customers.
Born in 1937 under the name of Trans Canada Air Lines, Air Canada is the results of the fusion of many Canadian airline companies. Serving customers from coast-to-coast and even abroad, the largest Canadian airline has built a strong and efficient supply chain management through the years. Did you know that Air Canada has put in place the first computerized reservation program in the world? The computer system ReserVec was introduced in January of 1963. Already making sure it is using the best technology possible, AC continues its growing supply chain on social media.
Organization Name: Airbnb Industry: Hotel & Vacation Rentals Name of contact: Brian Chesky Web References: Airbnb Description on how Social Media is used for Business Performance: Introduction: As I learn more about how different companies are using Social Media in various parts of their business, I realize these communication platforms are influencing companies’ leadership. Through conversations with… Read more »
Airbnb Is More than Just a Company; It’s a Family. Organization Name: Airbnb Industry: Social Networking Service Name of contact if available: Brian Chesky, CEO and Founder, Airbnb Nathan Blecharczyk, CTO & Co-Founder, Airbnb Joe Gebbia, CPO & Co-Founder , Airbnb Natalie Harrison, Head of International PR, Airbnb Stewart Butterfield, CEO and Co-Founder, Slack Web references: https://www.airbnb.ca/, https://slack.com/ https://www.youtube.com/user/Airbnb, wsj.com, Company Overview: What initially began… Read more »
Organizations Names: University College London / Social Deviant / LinkedIn Industry: Social Media Name of contacts: Ilya Zheludev / Marc Landsberg / Reid Hoffman Web references: University College London / Social Deviant / LinkedIn Description Social media has undeniably become a part of everyday life for many people. It touches the life of almost everyone in every corner… Read more »