Tag Archives: advertising

The media itself has been the news lately. The Trump campaign has made the press headline news. This conversation is not new. Since ancient Rome when important announcements were carved out on stone tablets and placed in busy squares, the public has measured the quality, delivery and merit of information/content. We are a society obsessed with being “in the loop” and up to date with news that is important to us. This is evidenced by the ubiquitous and near-constant use of electronic devices.  I chose The Hamilton Spectator, one of Canada’s oldest newspapers and media outlets, for this week’s case study. I wanted to know how TheSpec.com measures their performance using web and social media metrics.

We’ve all seen one of those Canadian Tire flyers waiting for us at our doorstep… Did you know the retailer stopped distributing them two years ago? Yet, the company’s marketing team is busier than ever with digital advertisement. Facebook has become the company’s second biggest advertising platform after Google. Why did Canadian Tire decided to invest in digital advertising?

eShish – Social Media Marketing is About More Than Smoke!

Alicia Bedard   March 8, 2015
eShish Banner

Organization name: eShish Canada Industry: Electronic cigarettes Name of contact if available: Lucy Leiderman – Director, Digital Strategy at PILOT PMR Web references: eShish Canada, Ontario Ministry of Health and Long Term Planning, Wikipedia, Huffington Post, PILOT PMR Description of how social media is used for business performance Smoking. Eww. I was born in the late 80s. I grew up in a… Read more »

McDonald’s is a #McFail When it Comes To #McDStories

Cristina Avila   February 7, 2015

Organization Name: Mc Donald’s Industry: Food Service Name of Contact: Rick Wion, (Former) Director of Social Media, McDonald’s Corporation Web References: McDonald’s Twitter, Business Insider, Forbes Magazine, The Next Web and PR Daily Description of How Social Media is Used for Business Performance: In January 2012, McDonald’s deployed a series of YouTube videos drawing attention to the company’s freshness guarantee…. Read more »

What’s as addictive as social media?

Amanda   November 21, 2014
Addictive

Organization: Addictive Mobility Industry: Mobile Advertising Contact Name: Cyrus Bakhtiyari, Infrastructure Engineer Web References: Addictive Mobility Description of how social media is used for business performance The value of social media is evident in it’s ability to reach audiences and engage them. Businesses are able to make meaningful connections with their customers from around the world. It’s a way for… Read more »

How Volvo Trucks Pulled off an Epic Split and the Future of Advertising through Social Media

akarim   November 19, 2014
vt-es

Image courtesy Volvo Trucks Youtube. Company: Volvo Trucks Industry: Trucking, Manufacturing Contact: Anders Vilhelmsson, PR director for Volvo Trucks Description: Social media is not a fad, rather it is the present and future of communication. It is a constantly evolving form of communication that connects people around the world in ways we never thought possible. Businesses are able to interact… Read more »

Marketing The Mandate, Jesus Style!

Jaye Torley   November 10, 2014

ORGANIZATION NAME: Forward Church (Cambridge, Ontario, Canada) INDUSTRY: Not for Profit (NFP) & Charity NAME OF CONTACT: Jenn Pent, Director of Communications   The CHURCH received its mission/mandate from its Founder some two thousand years ago. Jesus said, “Go into all the world and preach the gospel to all creation.” (Mark 16:15). The mandate can be reduced down into one word, “GO”. This new… Read more »

Facebook leads the way in Social Media Metric Utilization

RBarrett   November 6, 2014
Facebook like icon

Organization Name: Facebook Inc. Industry: Social Networking Web references: https://www.facebook.com/ The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. – Mark Zuckerberg, Chairman and CEO Who are they? Facebook is arguably the best known and most successful social media networking platform ever…. Read more »

Reaching the Beach with Foursquare: Measuring from Zero

Sauble Trading Post   November 2, 2014
Drive on beach2

Title of Post:  Reaching the Beach with Foursquare: Measuring from Zero Organization Name:  Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact:  Kim Mizen, Owner Web References: Sauble Trading Post Facebook Built in 1934, a General Store has been serving cottagers and day trippers in South Sauble Beach for decades.  The current owners and management… Read more »

I’m a giant nerd for Giantnerd’s social media

Anthony Sauder   March 21, 2013
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Marketing and social media have been growing closer and closer over the last few years.  More businesses are utilizing the benefits of social media than ever before.  I mean, why wouldn’t they?  The benefits, advanced tools, and amount of users have grown substantially in the past five years.  According to Social Media Examiner’s Social Media Marketing Report from 2011, 93%… Read more »