Social Media Metrics

Most organizational users of social media have not developed performance metrics to enable them to understand the impact (or not) of social media activities and have no way of telling whether they are successful or not.

Case studies below examine social media performance metrics that allow organizations to more effectively manage their social media activities and maximize their impact.

PridehouseTO: Inclusion in Sports or a Longer Pride Week?

Posted by Fgo on July 25th, 2015 in Social Media Disasters social media metrics / Comments Off on PridehouseTO: Inclusion in Sports or a Longer Pride Week?
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Organization: PrideHouseTo Industry: LGBT rights and entertainment. Contact: Matthew Cutler MCutler@the519.org Web References: PrideHouseTo PridehouseTO: Inclusion in Sports or a Longer Pride Week?  The Pan-American games are an incredible opportunity for Toronto and its people to create a legacy in sports, business, … Continue reading

Build a Butt: Social Media for Colorectal Cancer Screening

Posted by Michelle on July 7th, 2015 in social media metrics / Comments Off on Build a Butt: Social Media for Colorectal Cancer Screening

Organization: Waterloo Wellington Regional Cancer Program Industry: Healthcare Web links: https://twitter.com/wwbuildabutt ; https://www.facebook.com/buildabuttcontest http://www.ww-rcp.on.ca/ Description of how social media is used for business performance Colorectal cancer is cancer of the colon and/or rectum, and is a leading cause of cancer … Continue reading

BrightLane: The Measure of a Community

Posted by psegura on July 3rd, 2015 in social media metrics / Comments Off on BrightLane: The Measure of a Community

  Organisation Name:  BrightLane Web References:  brightlane.ca Industry:  Office Space Rental Agency Names of Contacts:  George Horhota, President & C.E.O. and Tawny Dhaliwal, Community Manager Web References: Twitter, Facebook,LinkedIn, Instagram, Pinterest Description of how social media is used for business … Continue reading

SpherePad – co-working in the age of social media

Posted by Syed Waqar on July 3rd, 2015 in social media metrics / Comments Off on SpherePad – co-working in the age of social media

Title: SpherePad – co-working in the age of social media Organisation name: SpherePad Industry: Co-working services Name of contact: Hasan Mirjan, Founder and CEO (LinkedIn, Twitter) Web references: Facebook, Twitter, Google+, LinkedIn, Instagram The business: SpherePad is a coworking space spread … Continue reading

CPR Cell Phone Repair puts relationships before numbers

Posted by C. Laughren on July 3rd, 2015 in social media metrics / Comments Off on CPR Cell Phone Repair puts relationships before numbers
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    Organization: CPR Cell Phone Repair Industry: Small Business – Retail Name of contact: Robert Elder, Owner, Cambridge (Ontario) location Web references: CPR Cell Phone Repair, CPR Cambridge, Hootsuite Blog, Forbes, The Globe and Mail, Facebook, The Record, Community eBook: … Continue reading

Social Media Metrics: Diply Slam Dips It

Posted by Bri Murphy on July 2nd, 2015 in social media metrics / Comments Off on Social Media Metrics: Diply Slam Dips It
Diply

Learn how Diply.com is taking the internet by storm. Continue reading

Don’t Sweat the Metrics

Posted by mwindover on July 2nd, 2015 in social media metrics / Comments Off on Don’t Sweat the Metrics

Organization name: Titika Active Couture™ Web references: Ark Media Group, Best Health Magazine, Business London Magazine, Facebook, Instagram, Pinterest, Socially Fit, Titika Active Couture, Twitter, YouTube Industry: active wear Name of contact: Eileen Zhang, President Company Profile Titika Active Couture … Continue reading

Companies With Social Media “Moxie”

Posted by Bettycoop on July 2nd, 2015 in Marketing and Social Media social media metrics / Comments Off on Companies With Social Media “Moxie”
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Organizations: Verizon (Mobile phones), Weather Channel (weather news), Dove (soap), Moxie (Ad Agency)   Name of Contact: Jessica Carruth, Senior Marketing and PR Manager, Moxie Website References: moxieusa, cmosurvey, youtube, marketingthink, mckinseyonmarketingandsales, Verizon, theweatherchannel, Dove, Amazon   Social media is like giving … Continue reading

Urbery + Social Media Metrics = Groceries to your door

Posted by Fgo on July 2nd, 2015 in social media metrics Uncategorized / Comments Off on Urbery + Social Media Metrics = Groceries to your door

Organization: Urbery Industry: Grocery Delivery Service Contact: Mudit Rawat, CEO mudit.rawat@urbery.com Web References: Urbery, Post City Magazine, City of Toronto The city is getting bigger, people have busier lifestyles and multiple activities engulf your free time: family, kids, school, swimming … Continue reading

Vidyard: Videos + Real-Time Analytics Driving Results & ROI

Posted by kblack12 on July 2nd, 2015 in social media metrics / Comments Off on Vidyard: Videos + Real-Time Analytics Driving Results & ROI
Vidyard CoFounders Pic

  Company: Vidyard Industry: Video Marketing & Analytics Technology Co-Founder & CEO: Michael Litt & Co-Founder & CTO: Devon Galloway In light of Canada’s Birthday, I thought it appropriate to write about Vidyard, one of “Canada’s most successful ad tech startups“.  After a great day … Continue reading

Social Media Metrics : Track Clicks w/ Bitly.com

Posted by kturriff on July 1st, 2015 in social media metrics / Comments Off on Social Media Metrics : Track Clicks w/ Bitly.com
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Organization : Bitly Industry : Web Service Web references: bitly.com What is bitly ? Whether you have noticed it or not, you have most likely clicked on a bit.ly link while on social media. Plain and simple, it makes links shorter. This … Continue reading

The Data Pipeline: Social Media Analytics at Union Gas

Posted by tlittle on July 1st, 2015 in social media metrics / Comments Off on The Data Pipeline: Social Media Analytics at Union Gas
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Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet … Continue reading

Cadbury’s Fling with Social Media Measures Up To TV

Posted by Paul on July 1st, 2015 in social media metrics / Comments Off on Cadbury’s Fling with Social Media Measures Up To TV

Title of Post: Cadbury’s Fling With Social Media Measures Up To TV Organization Name: Mondelez International/Cadbury Industry: Confectionary/Packaged Food/Multi-Brand CEO: Irene Blecker Rosenfeld Web references: Mondelez International  Digital Training  E-Consultancy  Market Research Society UK  Can an organization demonstrate a return … Continue reading

Measuring Social Media Success: THEMUSEUM

Posted by MGardiner on July 1st, 2015 in social media metrics / Comments Off on Measuring Social Media Success: THEMUSEUM

Organisation Name: THEMUSEUM Industry: Arts Name of contact if available: David Marskell- CEO Web References: twitter.com/themuseum, www.themuseum.ca, facebook.com/themuseum, linkedin.com/themuseum  Company Overview: THEMUSEUM (formerly named the Waterloo Regional Children’s Museum) opened to the public in 2003 following eight years of planning and fundraising. … Continue reading

Allow me to RE-introduce myself: My name is Glenn Gould.

Posted by PaulaSinton on June 30th, 2015 in social media metrics / Comments Off on Allow me to RE-introduce myself: My name is Glenn Gould.
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Company: Glenn Gould Limited Industry: Estate Management and Music Website:  http://glenngould.net Today we celebrate Canada Day, and; it is with incredible honor, and perhaps a touch of synchronicity, that I have chosen the great Glenn Gould as my focus for this … Continue reading

Where is Social Media going in the Future? Let’s take a look!

Posted by tinageisel on March 13th, 2015 in future Marketing and Social Media social media metrics The Future of Social Media / Comments Off on Where is Social Media going in the Future? Let’s take a look!

Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The Future of Social Media: Social media has reshaped our society unlike any others; it is the future of how people … Continue reading

Is Social Media Good for Marketing?

Posted by tmatulis on March 8th, 2015 in customer engagement future marketing Marketing and Social Media social media metrics The Future of Social Media Uncategorized / Comments Off on Is Social Media Good for Marketing?

Posted on March 8, 2015 by:  Tmatulis Organization Name: Jeep Thought Leaders: Seth Godin, Brian Solis, Clayton Christensen, Ouke Arts Name of contact: N/A Web References: varied (below) The question might seem a little silly.  The answer appears clear given what … Continue reading

Social Media Strategy, It’s the Icing on the Sweet Temptations Cupcake

Posted by lfodor on March 8th, 2015 in customer engagement Marketing and Social Media social media metrics Uncategorized / Comments Off on Social Media Strategy, It’s the Icing on the Sweet Temptations Cupcake
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Organization Name:   Sweet Temptations Cupcakery Industry:  Cupcake Shop; Bakery; Vegetarian & Vegan Restaurant Name of contact if available:   Jacqueline (Jakki) Prince, Owner Web references:   Sweet Temptations, Facebook, Twitter, Instagram Description of how social media is used for business performance: May … Continue reading

The top ten is never enough—Dell demonstrates the need for customized social media metrics linked to business strategy

Posted by CRS on March 3rd, 2015 in social media metrics Uncategorized / Comments Off on The top ten is never enough—Dell demonstrates the need for customized social media metrics linked to business strategy

Organisation name: Dell Industry: Information Technology About social media metrics: A quick google search for “social media metrics” brings up any number of articles. The majority of these articles recommend similar metrics which include: leads, engagement duration, bounce rate, reach … Continue reading

What to do if there is no social media budget? Looking at Social Media Analytics

Posted by Paige Mahoney-Nagle on March 2nd, 2015 in social media metrics / Comments Off on What to do if there is no social media budget? Looking at Social Media Analytics

Industry: Not for Profit (Summer Camp & Outdoor and Environmental Education) Name of contact if available: Paige Mahoney-Nagle Web References: UberVu via HootSuite, Facebook, Twitter, Digital Information World Social Media Networks are now widely used among all kinds of and sizes of business … Continue reading

LASHES or LIKES

Posted by yoshdrp on March 2nd, 2015 in social media metrics / Comments Off on LASHES or LIKES

Title: LASHES or LIKES Organisation Name: Liquid Beauty FX Industry: Aesthetic Name of contact if available: Shashini Jayaratne Web References: What Stats Matter Other References: Phone Interviews with Co-owner  When it comes to likes, Liquid Beauty FX is strategically batting its lashes for … Continue reading

Stryve Digital Marketing measures metrics beyond the numbers

Posted by cmuss on March 1st, 2015 in social media metrics / Comments Off on Stryve Digital Marketing measures metrics beyond the numbers
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Organisation name: Stryve Digital Marketing Industry: Marketing Contact: Sourov De, President Web References: Stryve Marketing Description of how social media is used for business performance  Stryve Digital Marketing, (Stryve), is expertly harnessing marketing opportunities made available because of digital technology. … Continue reading

All that glitters is not gold

Posted by tmatulis on March 1st, 2015 in customer engagement employee involvement marketing Marketing and Social Media social media metrics Uncategorized / Comments Off on All that glitters is not gold
Drucker

Sometime in the last 50 years this quote emerged and arguably has become religion for many in business and across different organizations.  In fact I can remember the exact instance when, as a young engineer starting out in my career, … Continue reading

What, Where, and When to Post. How? With Buffer.

Posted by Amanda.Pereira on March 1st, 2015 in social media metrics / Comments Off on What, Where, and When to Post. How? With Buffer.
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Organization name:  Buffer Name of Contacts: Leonhard Widrich, Co-Founder & COO, Buffer – @LeoWid Joel Gascoigne, Co-Founder & CEO, Buffer – @joelgascoigne Industry: Social Media Management Application Web references: Buffer – @buffer Company Overview:   The Buffer formation commenced in October … Continue reading

Metrics help Bridgit put new tool into construction workers’ hands

Posted by mirko on March 1st, 2015 in social media metrics Uncategorized / Comments Off on Metrics help Bridgit put new tool into construction workers’ hands
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Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, info@gobridgit.com Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. … Continue reading

Lots of data, little time – what social media metrics really matter

Posted by Tabatha Laverty on March 1st, 2015 in social media metrics Uncategorized / Comments Off on Lots of data, little time – what social media metrics really matter
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Organization Name: AMD Industry: Technology Web References: VWO, AMD, Facebook Insights, Google Analytics, KISSMetrics, Kentico, Jay Baer Facebook Insights offers 60 predefined data points for measuring activity on your page, Google Analytics has over 200 data points. And that is just the … Continue reading

Social Media Metrics – Beyond Number Crunching

Posted by cregan on March 1st, 2015 in social media metrics / Comments Off on Social Media Metrics – Beyond Number Crunching

      Organization Name: Centennial College Industry: Higher Education                                 Name of contact:  Ann Buller, President; Rosanna Cavallaro, Associate Vice President, Marketing and Communications Web … Continue reading

Hootsuite – Setting Users Up for Social Media Success

Posted by Alicia Bedard on March 1st, 2015 in social media metrics / Comments Off on Hootsuite – Setting Users Up for Social Media Success
Hootsuite

Organization Name: Hootsuite Industry: Software Name of Contact if Available: Gus Fosarolli – Customer Success Manager, Hootsuite Web references: Hootsuite, TechCrunch Description of How Social Media is Used for Business Performance I’ve been working in marketing for the past seven … Continue reading

Refreshing Ideas, Real Results. Juice and Social Media Metrics.

Posted by lfodor on February 28th, 2015 in customer engagement social media metrics / Comments Off on Refreshing Ideas, Real Results. Juice and Social Media Metrics.
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Organization Name:   Juice Inc. Industry:  Business Management Consultants Name of contact if available:   Lara Hall, Director of Marketing; Lindsey McCaffren, Content Developer & Writer; Brady Wilson, Co-Founder Web references:   Juice Inc. Blog, Twitter, Facebook, LinkedIn Description of how social media is used for business performance: … Continue reading

Hearsay Social Media Metrics

Posted by c2griffi on February 27th, 2015 in customer engagement employee involvement future marketing Marketing and Social Media social media metrics The Future of Social Media Uncategorized / Comments Off on Hearsay Social Media Metrics
Hearsay Social

Organization Name: Hearsay Social Industry: Sales, Marketing, Compliance Software Developer Name of Contact: Victor Gaxiola, Customer Advocacy Manager Web Reference: Hearsay Social   Hearsay Social is a software developer founded in 2009 by former Microsoft executive Steve Garrity and Starbucks board member  … Continue reading

Social Media Karma: The case of Justin Kozuch

Posted by cismodes on February 26th, 2015 in customer engagement future marketing social media metrics The Future of Social Media / Comments Off on Social Media Karma: The case of Justin Kozuch

Posted on February 27, 2015 By Christian Ismodes & Dolores Montavez Organization Name: Justin Kozuch Industry: Philanthropist and Toronto-based technology reporter Name of Contact: @jkozuch The recent tragic death of 3 year old Elijah Marsh is something that has deeply … Continue reading

Social Media Metrics – Not Everything is QUANTIFIABLE

Posted by alexis klein on February 26th, 2015 in social media metrics Uncategorized / Comments Off on Social Media Metrics – Not Everything is QUANTIFIABLE

Organization Name: Millennium1 Solutions Industry: Business Process Outsourcing Name of contact if available: Holly Abbott – Director, Quality & Corporate Communication Web references: Millennium1 Solutions When it comes to social media, companies either embrace the concept or stay clear of … Continue reading

The Platform is Twitter, The Metrics Are Social

Posted by socialmed_ia on February 26th, 2015 in social media metrics / Comments Off on The Platform is Twitter, The Metrics Are Social

Organizations name: Unmetric , Sprinklr Industry: Online marketing Websites: https://unmetric.com https://www.sprinklr.com Every organization works and produces, this way or another. Some of them market their customers the hell out, some of them are advanced users, and practice social media broadly … Continue reading

Social Media Metrics: the snapd example

Posted by tinageisel on February 26th, 2015 in social media metrics / Comments Off on Social Media Metrics: the snapd example

  Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online … Continue reading

#JetBlue & Social Metrics

Posted by Amanda on November 8th, 2014 in social media metrics Uncategorized / Comments Off on #JetBlue & Social Metrics
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Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations … Continue reading

Facebook leads the way in Social Media Metric Utilization

Posted by RBarrett on November 6th, 2014 in social media metrics / Comments Off on Facebook leads the way in Social Media Metric Utilization
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Organization Name: Facebook Inc. Industry: Social Networking Web references: https://www.facebook.com/ The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. – Mark Zuckerberg, … Continue reading

Pinterest for Business: The Rising Social Media Juggernaut To Take On Facebook and Twitter Social Media For Business.

Posted by chrgomes on November 6th, 2014 in marketing Marketing and Social Media social media metrics The Future of Social Media / Comments Off on Pinterest for Business: The Rising Social Media Juggernaut To Take On Facebook and Twitter Social Media For Business.
Pinterest For Business

Organization Name: Pinterest.com Industry: Advertisement/Brand Marketing/Social Media Platform Web References: http://www.pinterest.com/, http://business.pinterest.com/ Description of how social media is used for business performance: Pinterest is a social network that allows users to visually share, curate, and discover new interests by visual posting, … Continue reading

Drag Queens Help Give Starbucks Canada’s Social Media a Jolt

Posted by tzimmerm on November 6th, 2014 in social media metrics Uncategorized / Comments Off on Drag Queens Help Give Starbucks Canada’s Social Media a Jolt

Organization Name: Starbucks Canada   Industry: Food, Beverage, Retail Web References: Starbucks Canada Description of How Social Media is Used for Business Performance: Starbucks Canada has had a major viral video hit this past week. The video ad campaign was upload to OUTtv’s … Continue reading

Analytics and Energy: How IBM helped ESB Networks Keep Ireland Green

Posted by Helene Montpetit on November 5th, 2014 in social media metrics / Comments Off on Analytics and Energy: How IBM helped ESB Networks Keep Ireland Green
Beautiful-Ireland

Company name: IBM Industry: Computer hardware and software and IT Consulting Description  IBM is a globally integrated enterprise operating in over 170 countries. Its stated mission is to bring innovative solutions to a diverse client base to help solve some of … Continue reading

Cupcakes anyone? How one entrepreneur used Twitter to build successful online start-up

Posted by Jane Dawkins on November 5th, 2014 in social media metrics / Comments Off on Cupcakes anyone? How one entrepreneur used Twitter to build successful online start-up
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Organization name: Foiled Cupcakes Industry: Food, online Bakery Company Contact: Mari Luangrath, Head Cupcakeologist of Foiled Cupcake Web references: Foiled Cupcakes Description of how social media is used for business performance: In 2009, when Mari Luangrath was getting ready to … Continue reading

Assessing the way the social media winds are blowing

Posted by KSurette on November 4th, 2014 in social media metrics / Comments Off on Assessing the way the social media winds are blowing
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  Organization Name: Canadian Wind Energy Association (CanWEA) Industry: Industry Association – wind power generation Name of contact: Lejla Latifovic, Communications Officer Web references: Canadian Wind Energy Association Description Social media has become a part of everyday life.  Countless numbers … Continue reading

The Key to Social Media Metrics

Posted by Tracey Pearce-Dawson on November 4th, 2014 in social media metrics / Comments Off on The Key to Social Media Metrics

Organization: TOMS Shoes Industry: Retail Which stats matter; social media metrics that your business should track; social data metrics you can trust…the list goes on. When it comes to tracking social media the options can be overwhelming. So, how do … Continue reading

AOL, TOMS Use Social Media Analytics For “One Day Without Shoes” Campaign

Posted by akarim on November 4th, 2014 in social media metrics / Comments Off on AOL, TOMS Use Social Media Analytics For “One Day Without Shoes” Campaign
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Images courtesy Simply Measured. Company: AOL Inc. Industry: Media, Technology Contact: Tim Armstrong, Chairman and CEO, AOL Matthew Knell, Social Media Director, AOL Description: AOL is a multinational mass media corporation based in New York City. Founded in 1985, the … Continue reading

Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics

Posted by jeffdbaldwin on November 4th, 2014 in social media metrics / Comments Off on Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics

Title: Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics Organization Name: Lone Wolf Real Estate Technologies Industry: Online Real Estate Technology, Social Media Analytics Name of Contact: Shaun Harkley (Digital Marketing Coordinator) Who Are They? Lone Wolf is … Continue reading

Keanu Reeves, Social Media and the New Metrics

Posted by Jaye Torley on November 4th, 2014 in customer engagement social media metrics The Future of Social Media / Comments Off on Keanu Reeves, Social Media and the New Metrics

ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the … Continue reading

Social Media Metrics – Kraft Food’s Group Inc.

Posted by Terry on November 3rd, 2014 in social media metrics / Comments Off on Social Media Metrics – Kraft Food’s Group Inc.
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  Organization: Kraft Food’s Group Inc. Industry: Food Corporations use an assortment of programs to measure and analyze what is happening in the world of social media.  In some cases the information that is obtained from these programs have profound changes … Continue reading

For the Love of…Tea

Posted by Rosanna_D on November 3rd, 2014 in customer engagement social media metrics / Comments Off on For the Love of…Tea

Organization Name: DAVIDsTEA Industry: Food & Beverage Name of Contact: Youri Hollier, Social Media Manager, DAVIDsTEA  Web references:  http://www.davidstea.com/     DAVIDsTEA was founded in 2008 in Canada by cousins David and Herschel Segal. Today the brand has more than … Continue reading

Town of Aurora is Mapping its Success with Social Media Metrics

Posted by Jen Norris on November 3rd, 2014 in social media metrics / Comments Off on Town of Aurora is Mapping its Success with Social Media Metrics

Organization: Town of Aurora Industry: Municipality Contact: Mike Kemp, Manager of Corporate Communications   I have lived in a lot of places over the years but I wouldn’t call any particular place “Home”. Four years ago, we moved to Aurora. … Continue reading

Reaching the Beach with Foursquare: Measuring from Zero

Posted by Sauble Trading Post on November 2nd, 2014 in Marketing and Social Media social media metrics / Comments Off on Reaching the Beach with Foursquare: Measuring from Zero
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Title of Post:  Reaching the Beach with Foursquare: Measuring from Zero Organization Name:  Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact:  Kim Mizen, Owner Web References: Sauble Trading Post Facebook Built in 1934, a … Continue reading

Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit

Posted by tighed on November 2nd, 2014 in customer engagement marketing Marketing and Social Media social media metrics / Comments Off on Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit
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    Title of Post:  Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit             Organization Name:  Canadian Tire Headquarters:    Toronto, Canada Industry:   General Retail Web Reference:  www.canadiantire.ca Metrics and Social Media Almost every organization doing business … Continue reading

Starbucks Coffee Turns Around By using Excellent Social Media Metrics

Posted by jmelich on November 1st, 2014 in social media metrics / Comments Off on Starbucks Coffee Turns Around By using Excellent Social Media Metrics

Company: Starbucks Coffee Company Contact: Howard Schultz CEO Industry: Coffee House Description of how Starbucks Coffee uses social media metrics: Starbucks’ was founded in 1971 as a Seattle coffee bean company, the company has expanded rapidly due to Starbucks outstanding social … Continue reading

MOHLTC takes the pulse of their employees via social media

Posted by RBarrett on October 9th, 2014 in employee involvement motivating employees social media metrics / Comments Off on MOHLTC takes the pulse of their employees via social media

Organization Name: Ministry of Health, Long-Term Care Industry: Government Ministry Web references: http://health.gov.on.ca/en/ Who are they? With an annual budget of around $50 billion Ontario’s Ministry of Health, Long-Term Care (MOHLTC) is one of the largest public entities in the … Continue reading

A new way to lead: innovation & making a difference

Posted by Amanda on October 9th, 2014 in customer engagement employee involvement future marketing Marketing and Social Media motivating employees product design Product Development and Design social media metrics / Comments Off on A new way to lead: innovation & making a difference

Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement … Continue reading

Employee Social Media and The Corporation

Posted by Terry on October 6th, 2014 in employee involvement social media metrics / Comments Off on Employee Social Media and The Corporation

Social Media is a vast, quickly growing, constantly changing and emerging with new ideas and tools, allowing for exciting new ways for communication, with employees, clients and marketing brands. One way is for corporations to engage employees to capture a … Continue reading

Going Above and Beyond in Social Media Marketing

Posted by jmann89 on July 16th, 2014 in marketing Marketing and Social Media social media metrics Uncategorized / Comments Off on Going Above and Beyond in Social Media Marketing

Organization Name: JetBlue Airways Corporation Contact: N/A Industry: Airline / Air Travel JetBlue History  JetBlue Airways is an American airline known for a cheap and cheerful flights offering lower fares and fewer comforts. The company is headquartered in New York … Continue reading

3M Clears the Air about Social Media Metrics

Posted by jmann89 on July 15th, 2014 in Marketing and Social Media social media metrics The Future of Social Media / Comments Off on 3M Clears the Air about Social Media Metrics

Organization Name: 3M Company Contact: Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M Industry: Conglomerate Corporation Company Bio 3M is an American multinational conglomerate corporation with its headquarters in St. Paul, Minnesota. 3M has operations in … Continue reading

#WinFromWithin: Social Media Metrics, Gator Style

Posted by MeganOutLOUD on July 7th, 2014 in Marketing and Social Media social media metrics Uncategorized / Comments Off on #WinFromWithin: Social Media Metrics, Gator Style

Pepsico’s Gatorade Proves the Value in Listening Case Study: PepsiCo’s Gatorade Industry: Sports Beverage, Sports nutrition Gatorade; the “original sports drink”, was the solution to a problem presented to a group of Florida researchers at the University of Florida in 1965 … Continue reading

Social media metrics made simple: Pleora’s success with complex products for a complex market

Posted by joanne.kiskis on July 4th, 2014 in social media metrics / Comments Off on Social media metrics made simple: Pleora’s success with complex products for a complex market

Organization Name: Pleora Technologies Industry: Machine vision, industrial automation, military, medical Name of contact: Ed Goffin, Content Marketing Manager, Pleora Technologies Ever wonder about the world of external frame grabbers and embedded video interfaces? Spend your time considering critical factors … Continue reading

Live Brazen Tracks Its Own Radical Results

Posted by SLeak on July 3rd, 2014 in social media metrics / Comments Off on Live Brazen Tracks Its Own Radical Results

Organization Name:  Live Brazen Industry: Life Coaching Name of contact if available: Amy Pearson, Master Coach Web references: LiveBrazen.com fb.com/LiveBrazen twitter.com/pearsonamy  youtube.com/AmyPearson pinterest.com/IapproveofMe Description of how social media is used for business performance: In 2012, life coaching was recognized as being the second … Continue reading

How Influential Are you? Let Klout be the Judge

Posted by emilievandijk on July 3rd, 2014 in customer engagement future social media metrics The Future of Social Media / Comments Off on How Influential Are you? Let Klout be the Judge

“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which … Continue reading

Reach and Engage and Convert…Oh My! ShopCity Helps Your Small Business Navigate the Yellow Brick Road of Social Media Metrics

Posted by Shelby Mulligan on July 3rd, 2014 in social media metrics Uncategorized / Comments Off on Reach and Engage and Convert…Oh My! ShopCity Helps Your Small Business Navigate the Yellow Brick Road of Social Media Metrics

  Organization Name: ShopCity/ShopMidland Industry: Online Commerce Platform Name of Contact: Dave Keefe   Does your business measure the impact of its social media efforts? Do you know the ROI of your Facebook advertising? Have you compared your conversion rates … Continue reading

Measuring Social for Food Service on Campus – Data Matters

Posted by Leslie Wilson on July 3rd, 2014 in social media metrics Uncategorized / Comments Off on Measuring Social for Food Service on Campus – Data Matters

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Part of the beauty of social media is that we can measure nearly everything we do. Before we dive in, however, keep in mind that measurement is … Continue reading

Davishill Nursery: Everything is Coming Up “Kittens!”

Posted by Jason on July 2nd, 2014 in social media metrics / Comments Off on Davishill Nursery: Everything is Coming Up “Kittens!”

  Organization Name: Davishill Nursery Industry: Garden Centre / Nursery Name of Contact: Jeff Davis, Owner Davishill Nursery has had a website for many years and recently planted the seed of social media.  It started with a Facebook entry. As you … Continue reading

Social Media offers opportunities for Supply Chain Management

Posted by jmann89 on July 2nd, 2014 in marketing product development social media metrics supply chain management The Future of Social Media / Comments Off on Social Media offers opportunities for Supply Chain Management

Organization Name: Home Depot Contact: Mark Holifield – Executive Vice President, Supply Chain and Product Development. Industry: Home improvement and construction products and services. Home Depot History Home Depot is an American-based, International global leader in the fairly crowded retail … Continue reading

Help I need a makeover – Modiface

Posted by skodis on July 2nd, 2014 in social media metrics / Comments Off on Help I need a makeover – Modiface

Organization Name:         Modiface Inc.     Industry: Sofware Publisher Name of contact if available: Dr. Parham Aarabi, Founder, President and CEO Web references: Modiface   Description of how social media is used for business performance From an interview with Data Science … Continue reading

Krystle Dos Santos: Music Media Metrics

Posted by Constance Adams on July 2nd, 2014 in social media metrics / Comments Off on Krystle Dos Santos: Music Media Metrics

Organization Name: Krystle Dos Santos Music Industry: Music/Indie Music Name of contact if available: Krystle Dos Santos Description of How Social Media is used for Business Performance The music industry has tried to recover from the dramatic decrease in sales … Continue reading

Hootsuite is “Hooting” for Social Media

Posted by Kelly on July 1st, 2014 in marketing social media metrics / Comments Off on Hootsuite is “Hooting” for Social Media

Organization Name: Hootsuite Industry: Social Media Analytics Name of CEO: Ryan Holmes Description of how social media is used in business performance: As social media can prove to be a strong, useful tool in a developing company, one has to … Continue reading

Can you hear the Monsters singing?

Posted by skodis on June 19th, 2014 in product design product development Product Development and Design social media metrics / Comments Off on Can you hear the Monsters singing?

Organization Name:         Big Blue Bubble Inc. Industry:      Game Developers  Name of contact if available:    Claudette Critchley, COO Web references: Big Blue Bubble  Description of how social media is used for business performance In June 2014 the Profit 500  ranked … Continue reading

Boost Employee Engagement Through Social Media

Posted by jmann89 on June 12th, 2014 in employee involvement future Marketing and Social Media social media metrics / Comments Off on Boost Employee Engagement Through Social Media

Industry: Healthcare HR Consulting Contact: Karen Charman – Director of Engagement In today’s world, change is the norm. They say wait a few months if you want something better. That’s how fast technology is changing.  Hospitals have to keep up … Continue reading

Nokia Actively Communication with Employees Worldwide

Posted by emilievandijk on June 5th, 2014 in employee involvement Marketing and Social Media social media metrics / Comments Off on Nokia Actively Communication with Employees Worldwide

Organization Name: Nokia Industry: Cell Phone Provider Name of Contact: Phil Schwarzmann, Editor-in-Chief of Nokia Conversations. Nokia’s company’s motto is connection people and exploring ways to enhance communication. With a communication team that was set up in 2008, they began to … Continue reading

Big Data & Social Media Analytics

Posted by Tushar on November 23rd, 2013 in social media metrics / Comments Off on Big Data & Social Media Analytics

Big data analytics, as defined by IBM is the use of advanced analytic techniques against very large, diverse data sets that include different data types such as structured and unstructured data. Big data comes from sensors, devices, video/audio, networks, log files, transactional … Continue reading

University Recruitment: The Social Media Avenue

Posted by Paul Reifenstein on November 20th, 2013 in customer engagement future marketing Marketing and Social Media social media metrics Uncategorized / Comments Off on University Recruitment: The Social Media Avenue

Marketing and universities go hand in hand.  As much as students feel that post secondary education is part of their natural life path, there are so many options for them to choose from when that time in their life comes, … Continue reading

The Answer To Measuring Success Using Social Media Metrics

Posted by Sarah on November 17th, 2013 in social media metrics / Comments Off on The Answer To Measuring Success Using Social Media Metrics

How can we measure a company’s return on investments? How can you turn likes into sales? While a corporation may integrate social media within their business planning or corporate goals employees need to buy in to this area, as we … Continue reading

Impact of Social Networking in the Supply Chain Management Process

Posted by Sarah on November 17th, 2013 in social media metrics supply chain management The Future of Social Media / Comments Off on Impact of Social Networking in the Supply Chain Management Process

Should the use of social networking platforms be implemented in the supply chain process?  Bill DuBois’ blog post ‘Is Your Supply Chain Glass Half Full? “Project manager – I know you want to add cranberry juice to your martini glass, … Continue reading

Social Media Equity: Sports

Posted by Paul Reifenstein on November 13th, 2013 in social media metrics / Comments Off on Social Media Equity: Sports

Fans of sports teams have never been limited to a city’s limits and with different television scheduling,  fans have long been able to follow their teams much easier than when you could only watch if it was in your area. … Continue reading

Does Your Business Track The Right Social Media Metrics?

Posted by John Andrade on November 13th, 2013 in Marketing and Social Media social media metrics The Future of Social Media / Comments Off on Does Your Business Track The Right Social Media Metrics?

A prerequisite for managing social media is their effective measurement.  A sensible collection of key performance metrics linking marketing input via metrics to outcomes is the tool of choice — but what should organizations take into account when designing their … Continue reading

Connecting with Colour: CIL’s Paint Chips for Men Campaign

Posted by vanessa.parks on November 12th, 2013 in marketing Marketing and Social Media product design Product Development and Design social media metrics Uncategorized / Comments Off on Connecting with Colour: CIL’s Paint Chips for Men Campaign

In a world where social media has become commonplace, marketing campaigns need to do more than just grab your attention – they need to connect with the consumer. Social media allows companies to encourage dialogue with their consumers, engaging them … Continue reading

Social Media Strategy – Insurance Companies

Posted by Tushar on November 7th, 2013 in customer engagement Marketing and Social Media social media metrics / Comments Off on Social Media Strategy – Insurance Companies

For insurers, social media provides a rich, continuous and interactive relationship with their customers. In mastering a social media strategy for insurance companies, Accenture has identified the following areas where business impact is possible: Enhancing the brand: The organization listens to the customer and … Continue reading

Sky’s the Limit, with JetBlue and Social-Marketing

Posted by Dave Mazur on November 7th, 2013 in social media metrics / Comments Off on Sky’s the Limit, with JetBlue and Social-Marketing
The sky is the limit with Social Media and JetBlue Airlines

Into the JetBlue Sky Social Media darling JetBlue airlines has been at the forefront of social marketing since 2007. Ever since inclement weather grounded most of JetBlue’s planes and passengers were trapped in their seats for hours.  Then, social media … Continue reading

The Importance of Listening

Posted by Amanda Houseman on November 6th, 2013 in social media metrics Uncategorized / 1 Comment

What is social listening? Social listening, by definition, is the process of identifying and assessing what is being said about a company, individual, product, or brand across all social media channels. Information is collected and analyzed to evaluate opportunities to … Continue reading

Adobe Social is a Game Changer: How the NFL Manages its Social Media Metrics

Posted by jaimieshort on November 6th, 2013 in social media metrics Uncategorized / Comments Off on Adobe Social is a Game Changer: How the NFL Manages its Social Media Metrics

Are you ready for some football? You may not even need to turn on the TV; the NFL has you covered on Twitter and Facebook along with your respective 4.5 million and 7.1 million friends. For many companies, their social media … Continue reading

A Shot in the Dark: Measuring Dark Social Traffic

Posted by vanessa.parks on November 6th, 2013 in social media metrics Uncategorized / Comments Off on A Shot in the Dark: Measuring Dark Social Traffic

Social media metrics can connect social media marketing to sales and ROI, but what about social activity that can’t be measured? In May of this year, Buzzfeed posted an analysis of traffic to its network, noting an increase of 25 … Continue reading

Social Media Metrics: Tips for Non-profits

Posted by Nicole Schmidt on November 6th, 2013 in social media metrics / Comments Off on Social Media Metrics: Tips for Non-profits

“Social media metrics refers to the kinds of measurements that can take place on the social Web. Beyond traditional metrics like traffic and return visits to your website, social media metrics take into account this simple fact: Most people are … Continue reading

Coca-Cola Vs Pepsi: The Difference Is More Than Just Flavour!

Posted by LyndseyEhgoetz on November 6th, 2013 in social media metrics / Comments Off on Coca-Cola Vs Pepsi: The Difference Is More Than Just Flavour!

As a self-proclaimed Diet Coke addict, I felt it only natural to post at least once about my all-time favourite treat.  The challenge was out there, and most cannot tell the difference between Pepsi and Coke, but I must say … Continue reading

Social Media Metrics: Motorcycle Superstore’s Social Media Metrics Success

Posted by Candace Berner-Rubie on November 6th, 2013 in Marketing and Social Media social media metrics / Comments Off on Social Media Metrics: Motorcycle Superstore’s Social Media Metrics Success

Your organization has recently jumped on to the social media bandwagon and is now engaged in a number of social channels.  But what does this mean for your organization and the bottom line?  How do you know if the social … Continue reading

Is the Future of Social Media Predictable?

Posted by aryanaheit on July 10th, 2013 in future marketing Marketing and Social Media social media metrics The Future of Social Media / Comments Off on Is the Future of Social Media Predictable?

In the world of social media, developers are constantly looking to create the next big thing. Corporations and business people are constantly arguing that the future of social media lies within the next big social platform – the next Facebook, … Continue reading

Looking Past the Mirror

Posted by Sangeeta on June 27th, 2013 in social media metrics / Comments Off on Looking Past the Mirror

Are you celebrating vanity metrics in your organization? The term vanity metrics sounds as fluffy as the impressive numbers behind it. Think 406,852 likes, over a million followers, 500 hits a day. What do those numbers actually say? Is there … Continue reading

RedBull Stratos Project Analytics

Posted by jsums15 on June 27th, 2013 in customer engagement marketing Marketing and Social Media social media metrics / Comments Off on RedBull Stratos Project Analytics

There is no doubt that social media is proving to be a useful tool for all types of companies. But the real question is, what deems a social media effort a “success”? What measurements are being looked at? Last year, … Continue reading

Something Is Happening at Houlihan´s

Posted by olopezme on June 27th, 2013 in Marketing and Social Media social media metrics Uncategorized / Comments Off on Something Is Happening at Houlihan´s

The goal of any restaurant should focus on convincing the customer that at your site is going to offer the best dining experience possible. It is essential to know how to persuade him to decide to choose a particular proposal … Continue reading

Dell’s Heavy Impact Via Twitter

Posted by aryanaheit on June 27th, 2013 in future marketing Marketing and Social Media social media metrics / Comments Off on Dell’s Heavy Impact Via Twitter

In order to be successful and maintain prosperity in today’s continually evolving economy and world of business, most companies and corporations have realized that changes must be made to traditional core marketing strategies. Digital marketing and the maintenance of a … Continue reading

How Hubspot Assisted Rezdy to Consistently Generate more Visits, Leads and Customers!

Posted by Carrie on June 27th, 2013 in social media metrics / Comments Off on How Hubspot Assisted Rezdy to Consistently Generate more Visits, Leads and Customers!

  Hubspot, is an all-in-one marketing company whose inbound marketing software help’s generate more visits, leads, and customers. It’s suite of tools work seamlessly together, with its marketing templates being optimized for conversion and mobile distribution out the box. Hubspot … Continue reading

Old Spice Finds New Results with Social Media

Posted by Terrah on June 27th, 2013 in social media metrics / Comments Off on Old Spice Finds New Results with Social Media

Social media helps businesses communicate and engage with consumers like never before.  But is it impacting their bottom line? There are a number of different ways for companies to measure the impact of their social media efforts, which can make … Continue reading

KEEN for Measurement

Posted by nnn on June 26th, 2013 in social media metrics / Comments Off on KEEN for Measurement
keen_logo

KEEN Footwear is an outdoor shoe manufacturer based in Portland, Oregon. Early in 2011, KEEN recognized it needed a better way to measure, analyze, understand and improve its presence in social media. It was struggling to understand the metrics that … Continue reading

What Should 250,000 Likes Really Look Like on a Facebook Music Fanpage

Posted by barryrooke on June 26th, 2013 in social media metrics / 1 Comment

Most people in the music industry have seen those pages where someone has 250,000 likes on Facebook, but only “15 people are talking about this”.  Well it is starting to catch up and hurt those bands or artists who are … Continue reading

Comedy Central Jumps on the #CrazyTrain with Charlie Sheen

Posted by katieschrank on June 25th, 2013 in customer engagement Marketing and Social Media social media metrics / Comments Off on Comedy Central Jumps on the #CrazyTrain with Charlie Sheen

At the height of the Charlie Sheen insanity, Comedy Central decided to roast the celebrity and join in on the #winning phenomenon. With Charlie Sheen himself being a huge social media fan, this was the perfect event for Comedy Central … Continue reading

The Home Depot’s “Warehouse”

Posted by aryanaheit on June 20th, 2013 in customer engagement future product design product development social media metrics supply chain management The Future of Social Media / Comments Off on The Home Depot’s “Warehouse”

In our modern society, most large and successful companies and corporations are made up of a web of interconnected networks that all work together to create a business. Each of these networks and connections are all valuable aspects of the … Continue reading

Brewing Up Customer Engagement Has Its Perks At Starbucks

Posted by nnn on June 3rd, 2013 in customer engagement Marketing and Social Media social media metrics / Comments Off on Brewing Up Customer Engagement Has Its Perks At Starbucks

Customer engagement via social media platforms is typically measured by likes, comments and shares.  As a result many companies have focused their social media efforts solely on attracting as many new fans as possible with the hope of converting fans into sales. … Continue reading

Measure Twice, Cut Once

Posted by jreed on March 14th, 2013 in customer engagement marketing social media metrics / Comments Off on Measure Twice, Cut Once

The saying measure twice, cut once applies not only to construction, but to the world of social media too. In other words, do your measurements and analysis and you will have success. According to Jeff Nolan, in its most pure … Continue reading

A Campaign Made to Measure

Posted by obmolap on March 12th, 2013 in customer engagement marketing Marketing and Social Media social media metrics / Comments Off on A Campaign Made to Measure

Likes, tweets, followers, fans or friends; no matter the forum, cultivating and engaging your social media audience can be a daunting task.  Starting a conversation with customers and generating valuable content is no small feat, as simple as it sounds. … Continue reading