Social Media Metrics

Most organizational users of social media have not developed performance metrics to enable them to understand the impact (or not) of social media activities and have no way of telling whether they are successful or not.

Case studies below examine social media performance metrics that allow organizations to more effectively manage their social media activities and maximize their impact.

How WordPress Makes Social Media Metrics Easy for Bloggers

Posted by Naomi Lai on July 13th, 2016 in Social Media Metrics / Comments Off on How WordPress Makes Social Media Metrics Easy for Bloggers

A Picture Perfect Example of Utilizing Social Media Metrics

Posted by Catherine Mills on July 4th, 2016 in Social Media Metrics / Comments Off on A Picture Perfect Example of Utilizing Social Media Metrics

It’s the Doghouse for Some Small Business/Non-Profit Social Media Metrics. But That’s Okay.

Posted by Russ Horner on June 30th, 2016 in Social Media Metrics / Comments Off on It’s the Doghouse for Some Small Business/Non-Profit Social Media Metrics. But That’s Okay.

A Radical Revolution: Social Media, Metrics and Success

Posted by jthayer on June 29th, 2016 in Social Media Metrics / Comments Off on A Radical Revolution: Social Media, Metrics and Success

The Red Cross: Saving Lives Using Social Media Metrics

Posted by LaurenHarburn on June 28th, 2016 in Social Media Metrics / Comments Off on The Red Cross: Saving Lives Using Social Media Metrics

Tweet When U Eat – Kellogg’s and Krave Cereal

Posted by JeffJ12 on June 27th, 2016 in Social Media Metrics / Comments Off on Tweet When U Eat – Kellogg’s and Krave Cereal

Pregnant and Parenting with @KIDSLINEOnline

Posted by orecia on June 27th, 2016 in Social Media Metrics / Comments Off on Pregnant and Parenting with @KIDSLINEOnline

Dove – Inspiring Women via Social Media

Posted by lifewithcharlene on March 16th, 2016 in Social Media Metrics / Comments Off on Dove – Inspiring Women via Social Media

The Formula 1’s Race to Social Media

Posted by Jean-Francois Marquis on March 3rd, 2016 in Social Media Metrics / Comments Off on The Formula 1’s Race to Social Media

WWE Influence Translating to Profits

Posted by BradleyTMacDonald on March 3rd, 2016 in Social Media Metrics / Comments Off on WWE Influence Translating to Profits

A Million Dollar Idea Comes True On Social Media

Posted by ChrisSong on March 3rd, 2016 in Social Media Metrics / Comments Off on A Million Dollar Idea Comes True On Social Media

Buzzfeed and Social Media Metrics

Posted by ashleymc on March 3rd, 2016 in Social Media Metrics / Comments Off on Buzzfeed and Social Media Metrics

Lessons from the Homemade. Etsy’s Shops and teaching Social Media metrics.

Posted by Michelle on February 29th, 2016 in Social Media Metrics / Comments Off on Lessons from the Homemade. Etsy’s Shops and teaching Social Media metrics.

PUMA: Leaping to the Forefront using Social Media Metrics

Posted by LAESmith on February 29th, 2016 in Social Media Metrics / Comments Off on PUMA: Leaping to the Forefront using Social Media Metrics

Social Experiment on ‘Honest Tea’ Measuring Refreshingly honest Results

Posted by Shel on February 29th, 2016 in Social Media Metrics / Comments Off on Social Experiment on ‘Honest Tea’ Measuring Refreshingly honest Results

#LastSelfie a metric success for WWF

Posted by Marelle Pint on February 29th, 2016 in Social Media Metrics / Comments Off on #LastSelfie a metric success for WWF

How Sizzle & Koi are measuring up their SMM

Posted by Romeo on February 28th, 2016 in Social Media Metrics / Comments Off on How Sizzle & Koi are measuring up their SMM

Social Media – Where are we headed?

Posted by Lynn Jeffries on November 17th, 2015 in Social Media Metrics The Future of Social Media / Comments Off on Social Media – Where are we headed?

Title of Post: Social Media – where are we headed? Industry: Business Web references:Wikipedia, YouTube Social Media Week, iMedia Connection, Entrepreneur Magazine, Social Media Examiner SOCIAL MEDIA- PAST Social media has been evolving since the invention of the Internet. From the first email in 1971 and Usenet … Continue reading

Specific Content drives success for BuzzFeed: Measuring Social Media effectiveness

Posted by m234ali on November 9th, 2015 in Social Media Metrics / Comments Off on Specific Content drives success for BuzzFeed: Measuring Social Media effectiveness

Organization Name: BuzzFeed Industry: Internet Media Web References: 52 Things you Should know about BuzzFeed, Does BuzzFeed know the Secret?, How BuzzFeed discovered the Secret to Success in Social Media Make your content specific. That’s what we’ve learned from BuzzFeed, … Continue reading

IBM Values Social Media

Posted by FBatarse on November 8th, 2015 in Social Media Metrics / Comments Off on IBM Values Social Media

Organization Name: IBM Industry: Computers, Technology Manufacturing Web References: IBM CC Reporting, IBM SM YouTube Feed, The Internet of Things, Core Metrics for IBM, Social Networking IBM, Social Media SoundCloud Review, How Is Social Media Used For Business Performance The … Continue reading

Marathons’ Sponsorship and Social Conversations

Posted by Jessica on November 6th, 2015 in Social Media Metrics / Comments Off on Marathons’ Sponsorship and Social Conversations

Industry: Running, Marathon, Sponsorship Web References:http://www.ampagency.com/case-studies/webbyweruntogether/, https://www.falconsocial.com/blog/platform/marathons-social-media/, http://www.clickz.com/clickz/column/2345376/how-brands-tweeted-about-the-2014-boston-marathon;http://www.socialmediatoday.com/technology-data/2015-05-04/2015-london-marathon-who-won-social-race I have been running for a couple of years now and I ran my first half-marathon in last September. What an amazing experience! But one of the things that have surprised me … Continue reading

I’m a Halitophobic – Orabrush Goes National Using Social Media.

Posted by Forrester Hinds on November 5th, 2015 in Social Media Metrics / Comments Off on I’m a Halitophobic – Orabrush Goes National Using Social Media.

Organisation name: Orabrush Website: https://www.orabrush.com/home/# Industry: Tongue cleaning brushes. Over 90% of bad breath can be fixed, defining the problem and providing a solution. After investing $40,000 into a television infomercial that drove negligible sales, having consumers walk passed the … Continue reading

Home Depot Foundation’s Orange Door Project

Posted by stephanie on November 5th, 2015 in Social Media Metrics / Comments Off on Home Depot Foundation’s Orange Door Project
The Home Depot customers and associates make The Orange Door Project campaign a success; one step closer to eliminating youth homelessness - The Home Depot® Canada Foundation raises $1,253,370 for youth-serving charities across Canada (CNW Group/The Home Depot Canada)

Organization Name: Home Depot Canada Foundation Industry:  Non-Profit References: Home Depot Foundation, Bitly, Google URL Shortener, Homelesshub.ca Home Depot Canada Foundation was established in 2008 and supports programs and agencies that help put an end to youth homelessness in Canada. Youth homelessness is … Continue reading

Ford’s Social Media Metrics

Posted by bmfwong on November 4th, 2015 in Social Media Metrics / Comments Off on Ford’s Social Media Metrics

Organization: Ford Industry: Car manufacturer References: Ford, Forbes, FordSocial “What’s the ROI of putting your pants on every day? It’s hard to measure but there’s negative consequences for not doing it.” – Scott Monty, Ford’s global digital/multimedia communications manager Scott Monty’s quote represents … Continue reading

Weber is Always Cookin’ Up Something New to Engage With Their Community

Posted by DanielleB on November 4th, 2015 in Social Media Metrics / Comments Off on Weber is Always Cookin’ Up Something New to Engage With Their Community

Title of Post: Weber is Always Cookin’ Up Something New to Engage With Their Community Organization Name: Weber-Stephen Products LLC & Weber-Stephen Canada Co. Industry: Sports & Recreation Web references: Weber on Facebook, CNW, Weber Grill Academy Description Weber-Stephen Products LLC … Continue reading

Using Social Media Metrics to Power Positive Change

Posted by jvaishnav on November 4th, 2015 in Social Media Metrics / Comments Off on Using Social Media Metrics to Power Positive Change
Using Social Media Metrics to Power Positive Change

Organization name: GE Capital (Australia) Industry: Financial Services Name of contact: Leigh Price, Social Media Lead Analyst Web references: SlideShare: Measuring Social Media. Four Metrics that Matter CMO.com Interview: Jon Brancheau, VP of Marketing, Nissan Article: The Hidden Cost of Ignoring … Continue reading

Clicks,Tweets and Likes: What is a Small Business to Measure?

Posted by lwarburt on November 4th, 2015 in Social Media Metrics / Comments Off on Clicks,Tweets and Likes: What is a Small Business to Measure?
Augies

Title of Post: Clicks, Tweets and Likes: What is a Small Business to Measure? Organisation Name: Augies Gourmet Ice Pops Industry: Speciality Food Name of Contact : Janet Dimond, Owner Web references: Forbes, Inc., The Small Business Expert Academy , Sound Cloud, Wikipedia, … Continue reading

CPR Makes You Undead

Posted by Siddiqi on November 4th, 2015 in Social Media Metrics / Comments Off on CPR Makes You Undead
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Title: CPR Makes You Undead   Organisation Name: Heart & Stroke Foundation Industry: Health; Not-For-Profit Name of Contacts: Ketan Manohar (Copywriter of “The Undeading” Public Service Announcement); Eddy Nason, Ontario SPOR Support Unit Web References: CPR History; CPR Tweak; Heart & … Continue reading

Taking social media metrics on the road!

Posted by Ken Lupton on November 3rd, 2015 in Social Media Metrics / Comments Off on Taking social media metrics on the road!
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Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: tripcentral.ca, FaceBook, YouTube, Twitter Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario,  Tripcentral.ca has grown to one of the largest travel … Continue reading

Summer of 2015 is a Twitter success for Gibson

Posted by Lynn Jeffries on November 3rd, 2015 in Social Media Metrics / Comments Off on Summer of 2015 is a Twitter success for Gibson

Title of Post:  Summer of 2015 is a Twitter success for Gibson Organization:  Gibson Brands (formerly Gibson Guitars) Contact: Taylor Kohanek, Simply Measured Industry:  Manufacturer of guitars, banjos, mandolins and other musical instrument Web references: Gibson Simply Measured Wikipedia, Twitter   What started as a … Continue reading

SAP – How Social Media metrics drive business decisions

Posted by pchatter on November 2nd, 2015 in Social Media Metrics / Comments Off on SAP – How Social Media metrics drive business decisions

Organization Name:  SAP SE Industry:  Software Web References:  Company Website, Twitter, Facebook SAP SE is a software company based out of Waldorf, Germany.  SAP provides solutions in the space of enterprise software, which helps companies around the world, manage their … Continue reading

Humber College AdCentre measures its social performance

Posted by kcress on November 2nd, 2015 in Social Media Metrics / Comments Off on Humber College AdCentre measures its social performance
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    Organization Name:  Humber College AdCentre Industry:   Post-secondary Education Contact:  Marilyn Cresswell, Director, Humber College AdCentre Web References: Humber College,Humber College AdCentre, Social Media Examiner, HootSuite About Humber College and the AdCentre Founded in 1967, Humber College has evolved from a … Continue reading

Toms puts the “Social in Social Responsibility”

Posted by CNorris13 on November 2nd, 2015 in Customer Engagement Social Media Metrics / Comments Off on Toms puts the “Social in Social Responsibility”

Company: Toms Industry: Retailer, Shoes References: Toms Website, USA Today, Twitter, Instagram, Toms is an American shoe company founded by Blake Mycoskie. Its business plan, which at the time of creation was unique, that donates a pair of shoes to a child in need … Continue reading

Esurance Wins Big At The Super Bowl

Posted by David_Pearson on November 2nd, 2015 in Marketing and Social Media Social Media Metrics / Comments Off on Esurance Wins Big At The Super Bowl
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Company: Esurance Industry: Insurance Services Web References: Esurance, Twitter, Facebook Esurance which is a wholly owned subsidiary of Allstate, provides insurance services to consumers online and over the phone and also serves as a shopping and comparison site for car insurance … Continue reading

PridehouseTO: Inclusion in Sports or a Longer Pride Week?

Posted by Fgo on July 25th, 2015 in Social Media Disasters Social Media Metrics / Comments Off on PridehouseTO: Inclusion in Sports or a Longer Pride Week?
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Organization: PrideHouseTo Industry: LGBT rights and entertainment. Contact: Matthew Cutler MCutler@the519.org Web References: PrideHouseTo PridehouseTO: Inclusion in Sports or a Longer Pride Week?  The Pan-American games are an incredible opportunity for Toronto and its people to create a legacy in sports, business, … Continue reading

Build a Butt: Social Media for Colorectal Cancer Screening

Posted by Michelle on July 7th, 2015 in Social Media Metrics / Comments Off on Build a Butt: Social Media for Colorectal Cancer Screening

Organization: Waterloo Wellington Regional Cancer Program Industry: Healthcare Web links: https://twitter.com/wwbuildabutt ; https://www.facebook.com/buildabuttcontest http://www.ww-rcp.on.ca/ Description of how social media is used for business performance Colorectal cancer is cancer of the colon and/or rectum, and is a leading cause of cancer … Continue reading

BrightLane: The Measure of a Community

Posted by psegura on July 3rd, 2015 in Social Media Metrics / Comments Off on BrightLane: The Measure of a Community

  Organisation Name:  BrightLane Web References:  brightlane.ca Industry:  Office Space Rental Agency Names of Contacts:  George Horhota, President & C.E.O. and Tawny Dhaliwal, Community Manager Web References: Twitter, Facebook,LinkedIn, Instagram, Pinterest Description of how social media is used for business … Continue reading

SpherePad – co-working in the age of social media

Posted by Syed Waqar on July 3rd, 2015 in Social Media Metrics / Comments Off on SpherePad – co-working in the age of social media

Title: SpherePad – co-working in the age of social media Organisation name: SpherePad Industry: Co-working services Name of contact: Hasan Mirjan, Founder and CEO (LinkedIn, Twitter) Web references: Facebook, Twitter, Google+, LinkedIn, Instagram The business: SpherePad is a coworking space spread … Continue reading

CPR Cell Phone Repair puts relationships before numbers

Posted by C. Laughren on July 3rd, 2015 in Social Media Metrics / Comments Off on CPR Cell Phone Repair puts relationships before numbers
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    Organization: CPR Cell Phone Repair Industry: Small Business – Retail Name of contact: Robert Elder, Owner, Cambridge (Ontario) location Web references: CPR Cell Phone Repair, CPR Cambridge, Hootsuite Blog, Forbes, The Globe and Mail, Facebook, The Record, Community eBook: … Continue reading

Social Media Metrics: Diply Slam Dips It

Posted by Bri Murphy on July 2nd, 2015 in Social Media Metrics / Comments Off on Social Media Metrics: Diply Slam Dips It
Diply

Learn how Diply.com is taking the internet by storm. Continue reading

Don’t Sweat the Metrics

Posted by mwindover on July 2nd, 2015 in Social Media Metrics / Comments Off on Don’t Sweat the Metrics

Organization name: Titika Active Couture™ Web references: Ark Media Group, Best Health Magazine, Business London Magazine, Facebook, Instagram, Pinterest, Socially Fit, Titika Active Couture, Twitter, YouTube Industry: active wear Name of contact: Eileen Zhang, President Company Profile Titika Active Couture … Continue reading

Companies With Social Media “Moxie”

Posted by Bettycoop on July 2nd, 2015 in Marketing and Social Media Social Media Metrics / Comments Off on Companies With Social Media “Moxie”
moxie-logo-MAIN

Organizations: Verizon (Mobile phones), Weather Channel (weather news), Dove (soap), Moxie (Ad Agency)   Name of Contact: Jessica Carruth, Senior Marketing and PR Manager, Moxie Website References: moxieusa, cmosurvey, youtube, marketingthink, mckinseyonmarketingandsales, Verizon, theweatherchannel, Dove, Amazon   Social media is like giving … Continue reading

Urbery + Social Media Metrics = Groceries to your door

Posted by Fgo on July 2nd, 2015 in Social Media Metrics / Comments Off on Urbery + Social Media Metrics = Groceries to your door

Organization: Urbery Industry: Grocery Delivery Service Contact: Mudit Rawat, CEO mudit.rawat@urbery.com Web References: Urbery, Post City Magazine, City of Toronto The city is getting bigger, people have busier lifestyles and multiple activities engulf your free time: family, kids, school, swimming … Continue reading

Vidyard: Videos + Real-Time Analytics Driving Results & ROI

Posted by kblack12 on July 2nd, 2015 in Social Media Metrics / Comments Off on Vidyard: Videos + Real-Time Analytics Driving Results & ROI
Vidyard CoFounders Pic

  Company: Vidyard Industry: Video Marketing & Analytics Technology Co-Founder & CEO: Michael Litt & Co-Founder & CTO: Devon Galloway In light of Canada’s Birthday, I thought it appropriate to write about Vidyard, one of “Canada’s most successful ad tech startups“.  After a great day … Continue reading

Social Media Metrics : Track Clicks w/ Bitly.com

Posted by kturriff on July 1st, 2015 in Social Media Metrics / Comments Off on Social Media Metrics : Track Clicks w/ Bitly.com
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Organization : Bitly Industry : Web Service Web references: bitly.com What is bitly ? Whether you have noticed it or not, you have most likely clicked on a bit.ly link while on social media. Plain and simple, it makes links shorter. This … Continue reading

The Data Pipeline: Social Media Analytics at Union Gas

Posted by tlittle on July 1st, 2015 in Social Media Metrics / Comments Off on The Data Pipeline: Social Media Analytics at Union Gas
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Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet … Continue reading

Cadbury’s Fling with Social Media Measures Up To TV

Posted by Paul on July 1st, 2015 in Social Media Metrics / Comments Off on Cadbury’s Fling with Social Media Measures Up To TV

Title of Post: Cadbury’s Fling With Social Media Measures Up To TV Organization Name: Mondelez International/Cadbury Industry: Confectionary/Packaged Food/Multi-Brand CEO: Irene Blecker Rosenfeld Web references: Mondelez International  Digital Training  E-Consultancy  Market Research Society UK  Can an organization demonstrate a return … Continue reading

Measuring Social Media Success: THEMUSEUM

Posted by MGardiner on July 1st, 2015 in Social Media Metrics / Comments Off on Measuring Social Media Success: THEMUSEUM

Organisation Name: THEMUSEUM Industry: Arts Name of contact if available: David Marskell- CEO Web References: twitter.com/themuseum, www.themuseum.ca, facebook.com/themuseum, linkedin.com/themuseum  Company Overview: THEMUSEUM (formerly named the Waterloo Regional Children’s Museum) opened to the public in 2003 following eight years of planning and fundraising. … Continue reading

Allow me to RE-introduce myself: My name is Glenn Gould.

Posted by PaulaSinton on June 30th, 2015 in Social Media Metrics / Comments Off on Allow me to RE-introduce myself: My name is Glenn Gould.
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Company: Glenn Gould Limited Industry: Estate Management and Music Website:  http://glenngould.net Today we celebrate Canada Day, and; it is with incredible honor, and perhaps a touch of synchronicity, that I have chosen the great Glenn Gould as my focus for this … Continue reading

The top ten is never enough—Dell demonstrates the need for customized social media metrics linked to business strategy

Posted by CRS on March 3rd, 2015 in Social Media Metrics / Comments Off on The top ten is never enough—Dell demonstrates the need for customized social media metrics linked to business strategy

Organisation name: Dell Industry: Information Technology About social media metrics: A quick google search for “social media metrics” brings up any number of articles. The majority of these articles recommend similar metrics which include: leads, engagement duration, bounce rate, reach … Continue reading

What to do if there is no social media budget? Looking at Social Media Analytics

Posted by Paige Mahoney-Nagle on March 2nd, 2015 in Social Media Metrics / Comments Off on What to do if there is no social media budget? Looking at Social Media Analytics

Industry: Not for Profit (Summer Camp & Outdoor and Environmental Education) Name of contact if available: Paige Mahoney-Nagle Web References: UberVu via HootSuite, Facebook, Twitter, Digital Information World Social Media Networks are now widely used among all kinds of and sizes of business … Continue reading

LASHES or LIKES

Posted by yoshdrp on March 2nd, 2015 in Social Media Metrics / Comments Off on LASHES or LIKES

Title: LASHES or LIKES Organisation Name: Liquid Beauty FX Industry: Aesthetic Name of contact if available: Shashini Jayaratne Web References: What Stats Matter Other References: Phone Interviews with Co-owner  When it comes to likes, Liquid Beauty FX is strategically batting its lashes for … Continue reading

Stryve Digital Marketing measures metrics beyond the numbers

Posted by cmuss on March 1st, 2015 in Social Media Metrics / Comments Off on Stryve Digital Marketing measures metrics beyond the numbers
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Organisation name: Stryve Digital Marketing Industry: Marketing Contact: Sourov De, President Web References: Stryve Marketing Description of how social media is used for business performance  Stryve Digital Marketing, (Stryve), is expertly harnessing marketing opportunities made available because of digital technology. … Continue reading

What, Where, and When to Post. How? With Buffer.

Posted by Amanda.Pereira on March 1st, 2015 in Social Media Metrics / Comments Off on What, Where, and When to Post. How? With Buffer.
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Organization name:  Buffer Name of Contacts: Leonhard Widrich, Co-Founder & COO, Buffer – @LeoWid Joel Gascoigne, Co-Founder & CEO, Buffer – @joelgascoigne Industry: Social Media Management Application Web references: Buffer – @buffer Company Overview:   The Buffer formation commenced in October … Continue reading

Metrics help Bridgit put new tool into construction workers’ hands

Posted by mirko on March 1st, 2015 in Social Media Metrics / Comments Off on Metrics help Bridgit put new tool into construction workers’ hands
bridgit logo

Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, info@gobridgit.com Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. … Continue reading

Lots of data, little time – what social media metrics really matter

Posted by Tabatha Laverty on March 1st, 2015 in Social Media Metrics / Comments Off on Lots of data, little time – what social media metrics really matter
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Organization Name: AMD Industry: Technology Web References: VWO, AMD, Facebook Insights, Google Analytics, KISSMetrics, Kentico, Jay Baer Facebook Insights offers 60 predefined data points for measuring activity on your page, Google Analytics has over 200 data points. And that is just the … Continue reading

Social Media Metrics – Beyond Number Crunching

Posted by cregan on March 1st, 2015 in Social Media Metrics / Comments Off on Social Media Metrics – Beyond Number Crunching

      Organization Name: Centennial College Industry: Higher Education                                 Name of contact:  Ann Buller, President; Rosanna Cavallaro, Associate Vice President, Marketing and Communications Web … Continue reading

Hootsuite – Setting Users Up for Social Media Success

Posted by Alicia Bedard on March 1st, 2015 in Social Media Metrics / Comments Off on Hootsuite – Setting Users Up for Social Media Success
Hootsuite

Organization Name: Hootsuite Industry: Software Name of Contact if Available: Gus Fosarolli – Customer Success Manager, Hootsuite Web references: Hootsuite, TechCrunch Description of How Social Media is Used for Business Performance I’ve been working in marketing for the past seven … Continue reading

Refreshing Ideas, Real Results. Juice and Social Media Metrics.

Posted by lfodor on February 28th, 2015 in Customer Engagement Social Media Metrics / Comments Off on Refreshing Ideas, Real Results. Juice and Social Media Metrics.
juice

Organization Name:   Juice Inc. Industry:  Business Management Consultants Name of contact if available:   Lara Hall, Director of Marketing; Lindsey McCaffren, Content Developer & Writer; Brady Wilson, Co-Founder Web references:   Juice Inc. Blog, Twitter, Facebook, LinkedIn Description of how social media is used for business performance: … Continue reading

Social Media Metrics – Not Everything is QUANTIFIABLE

Posted by alexis klein on February 26th, 2015 in Social Media Metrics / Comments Off on Social Media Metrics – Not Everything is QUANTIFIABLE

Organization Name: Millennium1 Solutions Industry: Business Process Outsourcing Name of contact if available: Holly Abbott – Director, Quality & Corporate Communication Web references: Millennium1 Solutions When it comes to social media, companies either embrace the concept or stay clear of … Continue reading

The Platform is Twitter, The Metrics Are Social

Posted by socialmed_ia on February 26th, 2015 in Social Media Metrics / Comments Off on The Platform is Twitter, The Metrics Are Social

Organizations name: Unmetric , Sprinklr Industry: Online marketing Websites: https://unmetric.com https://www.sprinklr.com Every organization works and produces, this way or another. Some of them market their customers the hell out, some of them are advanced users, and practice social media broadly … Continue reading

Social Media Metrics: the snapd example

Posted by tinageisel on February 26th, 2015 in Social Media Metrics / Comments Off on Social Media Metrics: the snapd example

  Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online … Continue reading

#JetBlue & Social Metrics

Posted by Amanda on November 8th, 2014 in Social Media Metrics / Comments Off on #JetBlue & Social Metrics
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Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations … Continue reading

Facebook leads the way in Social Media Metric Utilization

Posted by RBarrett on November 6th, 2014 in Social Media Metrics / Comments Off on Facebook leads the way in Social Media Metric Utilization
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Organization Name: Facebook Inc. Industry: Social Networking Web references: https://www.facebook.com/ The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. – Mark Zuckerberg, … Continue reading

Drag Queens Help Give Starbucks Canada’s Social Media a Jolt

Posted by tzimmerm on November 6th, 2014 in Social Media Metrics / Comments Off on Drag Queens Help Give Starbucks Canada’s Social Media a Jolt

Organization Name: Starbucks Canada   Industry: Food, Beverage, Retail Web References: Starbucks Canada Description of How Social Media is Used for Business Performance: Starbucks Canada has had a major viral video hit this past week. The video ad campaign was upload to OUTtv’s … Continue reading

Analytics and Energy: How IBM helped ESB Networks Keep Ireland Green

Posted by Helene Montpetit on November 5th, 2014 in Social Media Metrics / Comments Off on Analytics and Energy: How IBM helped ESB Networks Keep Ireland Green
Beautiful-Ireland

Company name: IBM Industry: Computer hardware and software and IT Consulting Description  IBM is a globally integrated enterprise operating in over 170 countries. Its stated mission is to bring innovative solutions to a diverse client base to help solve some of … Continue reading

Cupcakes anyone? How one entrepreneur used Twitter to build successful online start-up

Posted by Jane Dawkins on November 5th, 2014 in Social Media Metrics / Comments Off on Cupcakes anyone? How one entrepreneur used Twitter to build successful online start-up
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Organization name: Foiled Cupcakes Industry: Food, online Bakery Company Contact: Mari Luangrath, Head Cupcakeologist of Foiled Cupcake Web references: Foiled Cupcakes Description of how social media is used for business performance: In 2009, when Mari Luangrath was getting ready to … Continue reading

Assessing the way the social media winds are blowing

Posted by KSurette on November 4th, 2014 in Social Media Metrics / Comments Off on Assessing the way the social media winds are blowing
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  Organization Name: Canadian Wind Energy Association (CanWEA) Industry: Industry Association – wind power generation Name of contact: Lejla Latifovic, Communications Officer Web references: Canadian Wind Energy Association Description Social media has become a part of everyday life.  Countless numbers … Continue reading

The Key to Social Media Metrics

Posted by Tracey Pearce-Dawson on November 4th, 2014 in Social Media Metrics / Comments Off on The Key to Social Media Metrics

Organization: TOMS Shoes Industry: Retail Which stats matter; social media metrics that your business should track; social data metrics you can trust…the list goes on. When it comes to tracking social media the options can be overwhelming. So, how do … Continue reading

AOL, TOMS Use Social Media Analytics For “One Day Without Shoes” Campaign

Posted by akarim on November 4th, 2014 in Social Media Metrics / Comments Off on AOL, TOMS Use Social Media Analytics For “One Day Without Shoes” Campaign
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Images courtesy Simply Measured. Company: AOL Inc. Industry: Media, Technology Contact: Tim Armstrong, Chairman and CEO, AOL Matthew Knell, Social Media Director, AOL Description: AOL is a multinational mass media corporation based in New York City. Founded in 1985, the … Continue reading

Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics

Posted by jeffdbaldwin on November 4th, 2014 in Social Media Metrics / Comments Off on Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics

Title: Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics Organization Name: Lone Wolf Real Estate Technologies Industry: Online Real Estate Technology, Social Media Analytics Name of Contact: Shaun Harkley (Digital Marketing Coordinator) Who Are They? Lone Wolf is … Continue reading

Keanu Reeves, Social Media and the New Metrics

Posted by Jaye Torley on November 4th, 2014 in Customer Engagement Social Media Metrics The Future of Social Media / Comments Off on Keanu Reeves, Social Media and the New Metrics

ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the … Continue reading

Social Media Metrics – Kraft Food’s Group Inc.

Posted by Terry on November 3rd, 2014 in Social Media Metrics / Comments Off on Social Media Metrics – Kraft Food’s Group Inc.
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  Organization: Kraft Food’s Group Inc. Industry: Food Corporations use an assortment of programs to measure and analyze what is happening in the world of social media.  In some cases the information that is obtained from these programs have profound changes … Continue reading

For the Love of…Tea

Posted by Rosanna_D on November 3rd, 2014 in Customer Engagement Social Media Metrics / Comments Off on For the Love of…Tea

Organization Name: DAVIDsTEA Industry: Food & Beverage Name of Contact: Youri Hollier, Social Media Manager, DAVIDsTEA  Web references:  http://www.davidstea.com/     DAVIDsTEA was founded in 2008 in Canada by cousins David and Herschel Segal. Today the brand has more than … Continue reading

Town of Aurora is Mapping its Success with Social Media Metrics

Posted by Jen Norris on November 3rd, 2014 in Social Media Metrics / Comments Off on Town of Aurora is Mapping its Success with Social Media Metrics

Organization: Town of Aurora Industry: Municipality Contact: Mike Kemp, Manager of Corporate Communications   I have lived in a lot of places over the years but I wouldn’t call any particular place “Home”. Four years ago, we moved to Aurora. … Continue reading

Reaching the Beach with Foursquare: Measuring from Zero

Posted by Sauble Trading Post on November 2nd, 2014 in Marketing and Social Media Social Media Metrics / Comments Off on Reaching the Beach with Foursquare: Measuring from Zero
Drive on beach2

Title of Post:  Reaching the Beach with Foursquare: Measuring from Zero Organization Name:  Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact:  Kim Mizen, Owner Web References: Sauble Trading Post Facebook Built in 1934, a … Continue reading

Starbucks Coffee Turns Around By using Excellent Social Media Metrics

Posted by jmelich on November 1st, 2014 in Social Media Metrics / Comments Off on Starbucks Coffee Turns Around By using Excellent Social Media Metrics

Company: Starbucks Coffee Company Contact: Howard Schultz CEO Industry: Coffee House Description of how Starbucks Coffee uses social media metrics: Starbucks’ was founded in 1971 as a Seattle coffee bean company, the company has expanded rapidly due to Starbucks outstanding social … Continue reading

Employee Social Media and The Corporation

Posted by Terry on October 6th, 2014 in Employee Involvement Social Media Metrics / Comments Off on Employee Social Media and The Corporation

Social Media is a vast, quickly growing, constantly changing and emerging with new ideas and tools, allowing for exciting new ways for communication, with employees, clients and marketing brands. One way is for corporations to engage employees to capture a … Continue reading

3M Clears the Air about Social Media Metrics

Posted by jmann89 on July 15th, 2014 in Marketing and Social Media Social Media Metrics The Future of Social Media / Comments Off on 3M Clears the Air about Social Media Metrics

Organization Name: 3M Company Contact: Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M Industry: Conglomerate Corporation Company Bio 3M is an American multinational conglomerate corporation with its headquarters in St. Paul, Minnesota. 3M has operations in … Continue reading

Social media metrics made simple: Pleora’s success with complex products for a complex market

Posted by joanne.kiskis on July 4th, 2014 in Social Media Metrics / Comments Off on Social media metrics made simple: Pleora’s success with complex products for a complex market

Organization Name: Pleora Technologies Industry: Machine vision, industrial automation, military, medical Name of contact: Ed Goffin, Content Marketing Manager, Pleora Technologies Ever wonder about the world of external frame grabbers and embedded video interfaces? Spend your time considering critical factors … Continue reading

Live Brazen Tracks Its Own Radical Results

Posted by SLeak on July 3rd, 2014 in Social Media Metrics / Comments Off on Live Brazen Tracks Its Own Radical Results

Organization Name:  Live Brazen Industry: Life Coaching Name of contact if available: Amy Pearson, Master Coach Web references: LiveBrazen.com fb.com/LiveBrazen twitter.com/pearsonamy  youtube.com/AmyPearson pinterest.com/IapproveofMe Description of how social media is used for business performance: In 2012, life coaching was recognized as being the second … Continue reading

Reach and Engage and Convert…Oh My! ShopCity Helps Your Small Business Navigate the Yellow Brick Road of Social Media Metrics

Posted by Shelby Mulligan on July 3rd, 2014 in Social Media Metrics / Comments Off on Reach and Engage and Convert…Oh My! ShopCity Helps Your Small Business Navigate the Yellow Brick Road of Social Media Metrics

  Organization Name: ShopCity/ShopMidland Industry: Online Commerce Platform Name of Contact: Dave Keefe   Does your business measure the impact of its social media efforts? Do you know the ROI of your Facebook advertising? Have you compared your conversion rates … Continue reading

Measuring Social for Food Service on Campus – Data Matters

Posted by Leslie Wilson on July 3rd, 2014 in Social Media Metrics / Comments Off on Measuring Social for Food Service on Campus – Data Matters

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Part of the beauty of social media is that we can measure nearly everything we do. Before we dive in, however, keep in mind that measurement is … Continue reading

Davishill Nursery: Everything is Coming Up “Kittens!”

Posted by Jason on July 2nd, 2014 in Social Media Metrics / Comments Off on Davishill Nursery: Everything is Coming Up “Kittens!”

  Organization Name: Davishill Nursery Industry: Garden Centre / Nursery Name of Contact: Jeff Davis, Owner Davishill Nursery has had a website for many years and recently planted the seed of social media.  It started with a Facebook entry. As you … Continue reading

Help I need a makeover – Modiface

Posted by skodis on July 2nd, 2014 in Social Media Metrics / Comments Off on Help I need a makeover – Modiface

Organization Name:         Modiface Inc.     Industry: Sofware Publisher Name of contact if available: Dr. Parham Aarabi, Founder, President and CEO Web references: Modiface   Description of how social media is used for business performance From an interview with Data Science … Continue reading

Krystle Dos Santos: Music Media Metrics

Posted by Constance Adams on July 2nd, 2014 in Social Media Metrics / Comments Off on Krystle Dos Santos: Music Media Metrics

Organization Name: Krystle Dos Santos Music Industry: Music/Indie Music Name of contact if available: Krystle Dos Santos Description of How Social Media is used for Business Performance The music industry has tried to recover from the dramatic decrease in sales … Continue reading

Nokia Actively Communication with Employees Worldwide

Posted by emilievandijk on June 5th, 2014 in Employee Involvement Marketing and Social Media Social Media Metrics / Comments Off on Nokia Actively Communication with Employees Worldwide

Organization Name: Nokia Industry: Cell Phone Provider Name of Contact: Phil Schwarzmann, Editor-in-Chief of Nokia Conversations. Nokia’s company’s motto is connection people and exploring ways to enhance communication. With a communication team that was set up in 2008, they began to … Continue reading

Big Data & Social Media Analytics

Posted by Tushar on November 23rd, 2013 in Social Media Metrics / Comments Off on Big Data & Social Media Analytics

Big data analytics, as defined by IBM is the use of advanced analytic techniques against very large, diverse data sets that include different data types such as structured and unstructured data. Big data comes from sensors, devices, video/audio, networks, log files, transactional … Continue reading

The Answer To Measuring Success Using Social Media Metrics

Posted by Sarah on November 17th, 2013 in Social Media Metrics / Comments Off on The Answer To Measuring Success Using Social Media Metrics

How can we measure a company’s return on investments? How can you turn likes into sales? While a corporation may integrate social media within their business planning or corporate goals employees need to buy in to this area, as we … Continue reading

Impact of Social Networking in the Supply Chain Management Process

Posted by Sarah on November 17th, 2013 in Social Media Metrics Supply Chain Management The Future of Social Media / Comments Off on Impact of Social Networking in the Supply Chain Management Process

Should the use of social networking platforms be implemented in the supply chain process?  Bill DuBois’ blog post ‘Is Your Supply Chain Glass Half Full? “Project manager – I know you want to add cranberry juice to your martini glass, … Continue reading

Social Media Equity: Sports

Posted by Paul Reifenstein on November 13th, 2013 in Social Media Metrics / Comments Off on Social Media Equity: Sports

Fans of sports teams have never been limited to a city’s limits and with different television scheduling,  fans have long been able to follow their teams much easier than when you could only watch if it was in your area. … Continue reading

Does Your Business Track The Right Social Media Metrics?

Posted by John Andrade on November 13th, 2013 in Marketing and Social Media Social Media Metrics The Future of Social Media / Comments Off on Does Your Business Track The Right Social Media Metrics?

A prerequisite for managing social media is their effective measurement.  A sensible collection of key performance metrics linking marketing input via metrics to outcomes is the tool of choice — but what should organizations take into account when designing their … Continue reading

Social Media Strategy – Insurance Companies

Posted by Tushar on November 7th, 2013 in Customer Engagement Marketing and Social Media Social Media Metrics / Comments Off on Social Media Strategy – Insurance Companies

For insurers, social media provides a rich, continuous and interactive relationship with their customers. In mastering a social media strategy for insurance companies, Accenture has identified the following areas where business impact is possible: Enhancing the brand: The organization listens to the customer and … Continue reading

Sky’s the Limit, with JetBlue and Social-Marketing

Posted by Dave Mazur on November 7th, 2013 in Social Media Metrics / Comments Off on Sky’s the Limit, with JetBlue and Social-Marketing
The sky is the limit with Social Media and JetBlue Airlines

Into the JetBlue Sky Social Media darling JetBlue airlines has been at the forefront of social marketing since 2007. Ever since inclement weather grounded most of JetBlue’s planes and passengers were trapped in their seats for hours.  Then, social media … Continue reading

The Importance of Listening

Posted by Amanda Houseman on November 6th, 2013 in Social Media Metrics / 1 Comment

What is social listening? Social listening, by definition, is the process of identifying and assessing what is being said about a company, individual, product, or brand across all social media channels. Information is collected and analyzed to evaluate opportunities to … Continue reading

Adobe Social is a Game Changer: How the NFL Manages its Social Media Metrics

Posted by jaimieshort on November 6th, 2013 in Social Media Metrics / Comments Off on Adobe Social is a Game Changer: How the NFL Manages its Social Media Metrics

Are you ready for some football? You may not even need to turn on the TV; the NFL has you covered on Twitter and Facebook along with your respective 4.5 million and 7.1 million friends. For many companies, their social media … Continue reading

A Shot in the Dark: Measuring Dark Social Traffic

Posted by vanessa.parks on November 6th, 2013 in Social Media Metrics / Comments Off on A Shot in the Dark: Measuring Dark Social Traffic

Social media metrics can connect social media marketing to sales and ROI, but what about social activity that can’t be measured? In May of this year, Buzzfeed posted an analysis of traffic to its network, noting an increase of 25 … Continue reading

Social Media Metrics: Tips for Non-profits

Posted by Nicole Schmidt on November 6th, 2013 in Social Media Metrics / Comments Off on Social Media Metrics: Tips for Non-profits

“Social media metrics refers to the kinds of measurements that can take place on the social Web. Beyond traditional metrics like traffic and return visits to your website, social media metrics take into account this simple fact: Most people are … Continue reading