Social Media Metrics

Most organizational users of social media have not developed performance metrics to enable them to understand the impact (or not) of social media activities and have no way of telling whether they are successful or not.

Case studies below examine social media performance metrics that allow organizations to more effectively manage their social media activities and maximize their impact.

Big Data & Social Media Analytics

Posted by Tushar on November 23rd, 2013 in social media metrics / Comments Off

Big data analytics, as defined by IBM is the use of advanced analytic techniques against very large, diverse data sets that include different data types such as structured and unstructured data. Big data comes from sensors, devices, video/audio, networks, log files, transactional … Continue reading

University Recruitment: The Social Media Avenue

Posted by Paul Reifenstein on November 20th, 2013 in customer engagement future marketing Marketing and Social Media social media metrics Uncategorized / Comments Off

Marketing and universities go hand in hand.  As much as students feel that post secondary education is part of their natural life path, there are so many options for them to choose from when that time in their life comes, … Continue reading

The Answer To Measuring Success Using Social Media Metrics

Posted by Sarah on November 17th, 2013 in social media metrics / Comments Off

How can we measure a company’s return on investments? How can you turn likes into sales? While a corporation may integrate social media within their business planning or corporate goals employees need to buy in to this area, as we … Continue reading

Impact of Social Networking in the Supply Chain Management Process

Posted by Sarah on November 17th, 2013 in social media metrics supply chain management The Future of Social Media / Comments Off

Should the use of social networking platforms be implemented in the supply chain process?  Bill DuBois’ blog post ‘Is Your Supply Chain Glass Half Full? “Project manager – I know you want to add cranberry juice to your martini glass, … Continue reading

Social Media Equity: Sports

Posted by Paul Reifenstein on November 13th, 2013 in social media metrics / Comments Off

Fans of sports teams have never been limited to a city’s limits and with different television scheduling,  fans have long been able to follow their teams much easier than when you could only watch if it was in your area. … Continue reading

Does Your Business Track The Right Social Media Metrics?

Posted by John Andrade on November 13th, 2013 in Marketing and Social Media social media metrics The Future of Social Media / Comments Off

A prerequisite for managing social media is their effective measurement.  A sensible collection of key performance metrics linking marketing input via metrics to outcomes is the tool of choice — but what should organizations take into account when designing their … Continue reading

Connecting with Colour: CIL’s Paint Chips for Men Campaign

In a world where social media has become commonplace, marketing campaigns need to do more than just grab your attention – they need to connect with the consumer. Social media allows companies to encourage dialogue with their consumers, engaging them … Continue reading

Social Media Strategy – Insurance Companies

Posted by Tushar on November 7th, 2013 in customer engagement Marketing and Social Media social media metrics / Comments Off

For insurers, social media provides a rich, continuous and interactive relationship with their customers. In mastering a social media strategy for insurance companies, Accenture has identified the following areas where business impact is possible: Enhancing the brand: The organization listens to the customer and … Continue reading

Sky’s the Limit, with JetBlue and Social-Marketing

Posted by Dave Mazur on November 7th, 2013 in social media metrics / Comments Off
The sky is the limit with Social Media and JetBlue Airlines

Into the JetBlue Sky Social Media darling JetBlue airlines has been at the forefront of social marketing since 2007. Ever since inclement weather grounded most of JetBlue’s planes and passengers were trapped in their seats for hours.  Then, social media … Continue reading

The Importance of Listening

Posted by Amanda Houseman on November 6th, 2013 in social media metrics Uncategorized / 1 Comment

What is social listening? Social listening, by definition, is the process of identifying and assessing what is being said about a company, individual, product, or brand across all social media channels. Information is collected and analyzed to evaluate opportunities to … Continue reading

Adobe Social is a Game Changer: How the NFL Manages its Social Media Metrics

Posted by jaimieshort on November 6th, 2013 in social media metrics Uncategorized / Comments Off

Are you ready for some football? You may not even need to turn on the TV; the NFL has you covered on Twitter and Facebook along with your respective 4.5 million and 7.1 million friends. For many companies, their social media … Continue reading

A Shot in the Dark: Measuring Dark Social Traffic

Posted by vanessa.parks on November 6th, 2013 in social media metrics Uncategorized / Comments Off

Social media metrics can connect social media marketing to sales and ROI, but what about social activity that can’t be measured? In May of this year, Buzzfeed posted an analysis of traffic to its network, noting an increase of 25 … Continue reading

Social Media Metrics: Tips for Non-profits

Posted by Nicole Schmidt on November 6th, 2013 in social media metrics / Comments Off

“Social media metrics refers to the kinds of measurements that can take place on the social Web. Beyond traditional metrics like traffic and return visits to your website, social media metrics take into account this simple fact: Most people are … Continue reading

Coca-Cola Vs Pepsi: The Difference Is More Than Just Flavour!

Posted by LyndseyEhgoetz on November 6th, 2013 in social media metrics / Comments Off

As a self-proclaimed Diet Coke addict, I felt it only natural to post at least once about my all-time favourite treat.  The challenge was out there, and most cannot tell the difference between Pepsi and Coke, but I must say … Continue reading

Social Media Metrics: Motorcycle Superstore’s Social Media Metrics Success

Posted by Candace Berner-Rubie on November 6th, 2013 in Marketing and Social Media social media metrics / Comments Off

Your organization has recently jumped on to the social media bandwagon and is now engaged in a number of social channels.  But what does this mean for your organization and the bottom line?  How do you know if the social … Continue reading

Is the Future of Social Media Predictable?

Posted by aryanaheit on July 10th, 2013 in future marketing Marketing and Social Media social media metrics The Future of Social Media / Comments Off

In the world of social media, developers are constantly looking to create the next big thing. Corporations and business people are constantly arguing that the future of social media lies within the next big social platform – the next Facebook, … Continue reading

Looking Past the Mirror

Posted by Sangeeta on June 27th, 2013 in social media metrics / Comments Off

Are you celebrating vanity metrics in your organization? The term vanity metrics sounds as fluffy as the impressive numbers behind it. Think 406,852 likes, over a million followers, 500 hits a day. What do those numbers actually say? Is there … Continue reading

RedBull Stratos Project Analytics

Posted by jsums15 on June 27th, 2013 in customer engagement marketing Marketing and Social Media social media metrics / Comments Off

There is no doubt that social media is proving to be a useful tool for all types of companies. But the real question is, what deems a social media effort a “success”? What measurements are being looked at? Last year, … Continue reading

Something Is Happening at Houlihan´s

Posted by olopezme on June 27th, 2013 in Marketing and Social Media social media metrics Uncategorized / Comments Off

The goal of any restaurant should focus on convincing the customer that at your site is going to offer the best dining experience possible. It is essential to know how to persuade him to decide to choose a particular proposal … Continue reading

Dell’s Heavy Impact Via Twitter

Posted by aryanaheit on June 27th, 2013 in future marketing Marketing and Social Media social media metrics / Comments Off

In order to be successful and maintain prosperity in today’s continually evolving economy and world of business, most companies and corporations have realized that changes must be made to traditional core marketing strategies. Digital marketing and the maintenance of a … Continue reading

How Hubspot Assisted Rezdy to Consistently Generate more Visits, Leads and Customers!

Posted by Carrie on June 27th, 2013 in social media metrics / Comments Off

  Hubspot, is an all-in-one marketing company whose inbound marketing software help’s generate more visits, leads, and customers. It’s suite of tools work seamlessly together, with its marketing templates being optimized for conversion and mobile distribution out the box. Hubspot … Continue reading

Old Spice Finds New Results with Social Media

Posted by Terrah on June 27th, 2013 in social media metrics / Comments Off

Social media helps businesses communicate and engage with consumers like never before.  But is it impacting their bottom line? There are a number of different ways for companies to measure the impact of their social media efforts, which can make … Continue reading

KEEN for Measurement

Posted by northfieldrc on June 26th, 2013 in social media metrics / Comments Off
keen_logo

KEEN Footwear is an outdoor shoe manufacturer based in Portland, Oregon. Early in 2011, KEEN recognized it needed a better way to measure, analyze, understand and improve its presence in social media. It was struggling to understand the metrics that … Continue reading

What Should 250,000 Likes Really Look Like on a Facebook Music Fanpage

Posted by barryrooke on June 26th, 2013 in social media metrics / 1 Comment

Most people in the music industry have seen those pages where someone has 250,000 likes on Facebook, but only “15 people are talking about this”.  Well it is starting to catch up and hurt those bands or artists who are … Continue reading

Comedy Central Jumps on the #CrazyTrain with Charlie Sheen

Posted by katieschrank on June 25th, 2013 in customer engagement Marketing and Social Media social media metrics / Comments Off

At the height of the Charlie Sheen insanity, Comedy Central decided to roast the celebrity and join in on the #winning phenomenon. With Charlie Sheen himself being a huge social media fan, this was the perfect event for Comedy Central … Continue reading

The Home Depot’s “Warehouse”

In our modern society, most large and successful companies and corporations are made up of a web of interconnected networks that all work together to create a business. Each of these networks and connections are all valuable aspects of the … Continue reading

Brewing Up Customer Engagement Has Its Perks At Starbucks

Posted by northfieldrc on June 3rd, 2013 in customer engagement Marketing and Social Media social media metrics / Comments Off

Customer engagement via social media platforms is typically measured by likes, comments and shares.  As a result many companies have focused their social media efforts solely on attracting as many new fans as possible with the hope of converting fans into sales. … Continue reading

Measure Twice, Cut Once

Posted by jreed on March 14th, 2013 in customer engagement marketing social media metrics / Comments Off

The saying measure twice, cut once applies not only to construction, but to the world of social media too. In other words, do your measurements and analysis and you will have success. According to Jeff Nolan, in its most pure … Continue reading

A Campaign Made to Measure

Posted by obmolap on March 12th, 2013 in customer engagement marketing Marketing and Social Media social media metrics / Comments Off

Likes, tweets, followers, fans or friends; no matter the forum, cultivating and engaging your social media audience can be a daunting task.  Starting a conversation with customers and generating valuable content is no small feat, as simple as it sounds. … Continue reading

Senator Rand Paul a Social Hit Wonder

Posted by anguyen44 on March 12th, 2013 in Marketing and Social Media social media metrics / Comments Off

On Wednesday, March 6, 2013, an unprecedented 13-hour filibuster, from Senator Rand Paul, from Kentucky, ignited a social media sensation using the hashtag #StandWithRand. Paul filibustered the nomination of John Brennan for head of the CIA. He opposed the nomination … Continue reading

Customer Sentiment & Business Recovery Social Media Metrics

Organizations face many operating perils some manageable while others are not. When faced with an unforeseen or unavoidable event many organizations often feel overwhelmed. During the initial impact period of an unexpected event organizations direct significant effort and focus on … Continue reading

Anthropologie, One of the Most “Pinfluential” Brands in Fashion

Posted by becky.minor on February 20th, 2013 in customer engagement Marketing and Social Media social media metrics The Future of Social Media / Comments Off
anthropologie-26_600

Pinterest is no longer the new kid on the block in the social media marketing world. Since sky-rocketing to the top of the social media charts in 2011, Pinterest has established itself as a major player, not only in social … Continue reading

Turning “Likes” into “Take me home.”

Posted by obmolap on February 13th, 2013 in customer engagement marketing Marketing and Social Media social media metrics / Comments Off

Like any good relationship, it’s about getting to know each other. Look at your best friend and you can name all the reasons they still hold a special place in your life. Commonalities drew you together and keep you connected.  … Continue reading

Employee Engagement and Social Media At Best Buy

Posted by i_hub_com on February 10th, 2013 in employee involvement motivating employees social media metrics The Future of Social Media / Comments Off

One of the key areas of interest for today’s companies is employee engagement.  To make the most of today’s rightsized and restructured resource pools, companies are striving to achieve employee retention while maximizing the contributions of their select employee pools. … Continue reading

Smartphone Media

Social media has changed the way we perceive products and services. As consumers we now have several outlets to get our feedback back to the companies we patron. According to Niels Schillewaert, PhD, Managing Partner of InSites Consulting, New York., … Continue reading

Can Social Media Metrics Predict the US Presidential Election?

Posted by KiyomiRutledge on November 5th, 2012 in Marketing and Social Media social media metrics The Future of Social Media Uncategorized / Comments Off

With the US Presidential election fast approaching, there has been an increase in social media tools and metrics being used along side political polls and pundits to predict who will be the next President of the United States. The use … Continue reading

Ryanair learns the importance of Social Media the hard way.

  Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol.  Whether … Continue reading

Giantnerd uses social media metrics to create a new shopping experience

Posted by a2miller on November 4th, 2012 in customer engagement social media metrics / Comments Off

Everyone is accountable in the workplace. Whether it be to a supervisor, manager, board of directors or partner we all have to prove the value of our efforts, and social media is no different. Many organizations have been using social … Continue reading

Verizon and Social Media Conversion

Posted by Jaya Jayaraman on November 4th, 2012 in social media metrics / Comments Off

While companies agree social media is great for creating awareness and engagement, they are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using a variety of metrics to measure diverse campaigns across … Continue reading

Victoria Secret Uses The Power of “Fans”

Posted by corrieabird on November 2nd, 2012 in social media metrics / Comments Off

In October 2012 – Victoria Secret achieved over 20 Million Facebook likes. From their likes they now have over 450 thousand consumers taking about their products on Facebook. The Victoria Secret Facebook page gives the company a cost effective way … Continue reading

Coca Cola’s Social Media Strategy – “Let’s not just listen. Let’s converse.”

Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola … Continue reading

31% of Companies block employee use of Social Media at work

Posted by a2miller on October 6th, 2012 in employee involvement social media metrics / 1 Comment

The rise of Social Media over the past 10 years has been staggering.  Once seen as only a personal network it has now been adopted by many companies as a vital communication, marketing and client service tool. However, the adoption of these tools … Continue reading

Strong campaign leads to a high ROI for CISCO

Posted by mhfrancisco on March 5th, 2012 in marketing Marketing and Social Media social media metrics / Comments Off

Organization Name: CISCO Web references: http://www.socialmediaexaminer.com/ciscosocial-media-product-launch/ Description of how social media is used for business performance: As early as 2008, networking giant Cisco was well along in its social media evolution.  Back then you could find the company on Facebook, … Continue reading

BLENDTEC STIRS UP INTEREST USING SOCIAL MEDIA AND MEASURES IT

Posted by jennifervivian on March 5th, 2012 in social media metrics / Comments Off

Organization Name: Blendtec Industry: Manufacturer of Blenders Web references:        http://socialmediatoday.com/heidisendible/357931/social-media-success-stories-blendtec Description of how social media is used for business performance: If you want people to notice you, you need to do something completely unexpected.  With a little bit of … Continue reading

Colgate Smiles campaign – using Social Media to measure brand commitment

Posted by Julie Kalbfleisch on March 5th, 2012 in social media metrics / Comments Off

Company Name – Colgate Web Reference – www.colgatesmiles.com Colgate in partnership with VML created the Colgate Smiles campaign in an effort to determine the connection the public made between a bright and beautiful smile and the Colgate brand. Through Brand … Continue reading

Precyse Technologies Turns to ‘Crowdsourcing’ for a Technology Solution Providing Solid ROI

Posted by gerrycall on March 1st, 2012 in social media metrics / Comments Off

Organisation Name: Precyse Technologies Industry: Entity Awareness Solutions (delivering real-time actionable insight to decision makers – allowing customers to effectively manage their strategic physical and human assets). Name of contact if available: Rom Eizenberg, co-founder and CMO of Precyse Web … Continue reading

ROI of Social Networking for TransUnion

Posted by gerrycall on March 1st, 2012 in employee involvement social media metrics / Comments Off

Organisation Name:  TransUnion Industry:  Credit Information and Information Management Services Contact: John Parkinson, Chief Technology Officer Web References: http://www.socialtext.com/blog/2009/03/roi-of-social-networking-for-t/ (abridged from a post by Ross Mayfield, Chairman, President & Co-founder of Socialtext, reporting on an interview of John Parkinson by … Continue reading

Dell: Keeping the Supply Chain well oiled via Social Media

Posted by Joel Ayer on February 23rd, 2012 in Marketing and Social Media social media metrics supply chain management / 2 Comments

Dell, long known for having excellent supply chain avenues continues to develop and keep great chains growing and still listens and engages with customers, employees and supplies through social media. In 2008, Dell started to move their thinking from regional … Continue reading

Walmart: going social for supply chains

Posted by wryanking on February 23rd, 2012 in social media metrics supply chain management / Comments Off

Applying the principles of social media to supply chain management go beyond traditional Facebook, Twitter, or YouTube use. Social media is more about the tools for allowing collaborations in an online medium. Walmart, one of the world’s largest and arguably … Continue reading

Supporting Cancer Research in your Underwear and Feeding the World : Measuring the Success of Non-Profit Organizations Use of Social Media

Posted by ddawkins on July 24th, 2011 in social media metrics / Comments Off

Organisation Name: Stanfield’s, World Food Programme Industry: Non-Profit Web references: Stanfields Presents: The Guy at Home in His Underwear United Nations World Food Programme Agile Dudes – Social Media Solutions – Full Case Study Description of how social media is … Continue reading

How a Socially Responsible, Health-Focused Beverage company “Steaz” doubled sales with Social Media Tactics.

Posted by Sonia on July 22nd, 2011 in customer engagement marketing Marketing and Social Media social media metrics / Comments Off

Title of Post:  How a Socially Responsible, Health-Focused Beverage company “Steaz” doubled sales with Social Media Tactics. Organization Name:  Industry:  Organic and fair trade tea-based beverage Web References: http://www.steaz.com/, http://www.imediaconnection.com/content/26634.asp Description of How Social Media is used to for business … Continue reading

Recent survey suggests small business owners slow to embrace social media

Posted by c7gordon on July 18th, 2011 in social media metrics / Comments Off

Organisation Name:  Hiscox Insurance Company. Industry: Insurance  Name of contact if available: Web references:  http://blogs.wsj.com/in-charge/2011/07/14/to-heck-with-twitter-business-owners-say/,http://www.hiscoxusa.com/small-business-insurance/newsroom/press/2011/hiscox-examines-social-media-usage-by-small-businesses/ Description of how social media is used for business performance: According to the Wall Street Journal, in a recent study of small business owners, nearly 50% … Continue reading