Product Development and Design

Enlightened organizations ought to engage with their customers and suppliers on the design, development and production of their products or services.

Social media enables close, extensive engagement that can lead to new products and services appearing in the market quickly, with few quality issues and at an economical cost.

Oral-B and eYeKa: Creating something to really smile about

Posted by C. Laughren on June 19th, 2015 in Product Development and Design / Comments Off on Oral-B and eYeKa: Creating something to really smile about

    Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have … Continue reading

When the Shoe Fits — A Social Media Converse-ation

Posted by mwindover on June 17th, 2015 in Product Development and Design / Comments Off on When the Shoe Fits — A Social Media Converse-ation

Organization name: Converse (est. 1908) Web references: Boston Magazine, Converse, ConverseMusic, Converse Rubber Tracks, Facebook, Forbes Magazine, Google+, Instagram, Mashable, SoundCloud, Tumblr, Twitter, YouTube Industry: footwear, apparel Name of contact, if available: Geoff Cottrill, CMO Description of how social media … Continue reading

giffgaff UK: A Case Study of Customer Co-creation

Posted by Paul on June 17th, 2015 in Product Development and Design / Comments Off on giffgaff UK: A Case Study of Customer Co-creation

 Blog Title: giffgaff UK: A Case Study of Customer Co-creation Organisation Name: giffgaff (wholly owned by Telefonica/02) Industry: Mobile Network CEO: Mike Fairman Web References: giffgaff, Julie Walker, LSE Enterprise Co-creation, The Customer Blog, Giffgaff is a United Kingdom Mobile Virtual Network Operator. … Continue reading

Converse Chucks “Made By You”

Posted by kblack12 on June 17th, 2015 in Marketing and Social Media product design product development Product Development and Design / Comments Off on Converse Chucks “Made By You”

  Company: Converse Chuck Taylor All Star (Converse, a Subsidiary of Nike, Inc.) Industry: Sporting Goods/Footwear President and CEO: Jim Calhoun Web References:  Adage, BostonGlobe, BrandChannel, Complex, Converse, ConverseMusic, Convince&Convert, DigiDay, Facebook, Forbes, Google+, Highsnobiety, Instagram, LinkedIn, NYTimes, Pinterest, TheDrum, Tumblr, Twitter, YouTube A Brief History of Converse and Chuck Taylor All Star (“Chucks”) Sneakers The Converse Rubber Shoe Company was founded in 1908 … Continue reading

The coolest shoes in the world: Your own shoes.

Posted by Fgo on June 17th, 2015 in product design product development Product Development and Design The Future of Social Media / Comments Off on The coolest shoes in the world: Your own shoes.

Organizations Name: The Adidas Group Industry: Sporting and apparel products Name of Contact: Herbert Heiner CEO Web References: Adidas, facebook.com/adidasoriginals, youtube.com/adidas, instagram.com/adidas, twitter.com/adidas Adidas has created an extraordinary app that allows customers to create their own shoes with their own ideas, … Continue reading

EMC Benefits From “Jive Talkin'”

Posted by Bettycoop on June 17th, 2015 in Marketing and Social Media product design product development Product Development and Design The Future of Social Media / Comments Off on EMC Benefits From “Jive Talkin'”

Organization Name: EMC2 Industry: Software Development and IT Solutions Web References: emc.com jivesoftware.com, github.com, facebook.com twitter.com, Forbes Magazine   EMC was founded in 1979 by Richard Egan and Roger Marino in Massachusetts. They developed the 64 KB chip memory board for Print … Continue reading

The Nike Effect

Posted by MGardiner on June 17th, 2015 in Product Development and Design Uncategorized / Comments Off on The Nike Effect

Organisation Name: Nike, Inc. Industry: Sporting Goods Name of contact if available:  Mark Parker, President & CEO Web references: Nike, twitter.com/nike, facebook.com/nike, youtube.com/nike, instagram.com/nike Company Overview: Nike was founded in 1964 by two men; Philip Knight and Bill Bowerman. They began as a … Continue reading

‘Kik’ this Proverbial Tire

Posted by tlittle on June 17th, 2015 in product design product development Product Development and Design / Comments Off on ‘Kik’ this Proverbial Tire
kiklogo

Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, … Continue reading

Salam Arts – Art for your soul!

Posted by Syed Waqar on June 17th, 2015 in product design product development Product Development and Design / Comments Off on Salam Arts – Art for your soul!

Title: Salam Arts – Art for your soul! Organization: Salam Arts Industry: Online art/calligraphy gallery and design house Name of contact: Sameer Shabbir (Founder and Creative Director) – Facebook, LinkedIn Web references: Salam Arts website, Salam Arts Facebook, Salam Arts … Continue reading

Neal Brothers Foods – Chip Chip Hooray!

Posted by PaulaSinton on June 16th, 2015 in Product Development and Design / Comments Off on Neal Brothers Foods – Chip Chip Hooray!

  Company Name: Neal Brothers Foods Industry: Food Distributors Founders: Chris and Peter Neal Company ‘Snackshot’ Neal Brothers Foods offers products made from healthy organic chemical-free ingredients that meet standards for environmental sustainability. They believe in Fair Trade and distribute Kicking … Continue reading

Formula 1 Red Bull Racing Fans Design Vettel’s Helmet for U.S. Grand Prix

Posted by Bri Murphy on June 12th, 2015 in Product Development and Design / Comments Off on Formula 1 Red Bull Racing Fans Design Vettel’s Helmet for U.S. Grand Prix
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Off to the races: learn how Infiniti Red Bull Racing was ahead of the pack in terms of social product development and design. Continue reading

Peeling the Skin of Social Media

Posted by yoshdrp on March 16th, 2015 in future product design product development Product Development and Design The Future of Social Media Uncategorized / Comments Off on Peeling the Skin of Social Media

Title: Peeling the Skin of Social Media Organisation Name: SkinPhotoTextMatch Inc. Industry: Healthcare Name of contact if available: Howard Green, CEO and Founder Web References: SkinPhotoTextMatch Inc. Home About The Company; The E-interview with SkinPhotoTextMatch Inc.’s  CEO and Founder, Dr. Howard Green What is … Continue reading

Google and Facebook are Destined to Fail

Posted by tmatulis on March 16th, 2015 in future marketing Marketing and Social Media product design product development Product Development and Design The Future of Social Media Uncategorized / Comments Off on Google and Facebook are Destined to Fail

    Posted on March 16, 2015 by:  Tmatulis Thought Leaders: Gerald Kane Name of contact: N/A Web References: varied (below) I had the privilege of attending the Social Innovation Bootcamp presented by Queen’s University Centre for Social Impact in Kingston this … Continue reading

soleRebels “pairs” a great product with a strong ethical business model to create locally and sell globally

Posted by CRS on March 8th, 2015 in employee involvement marketing Marketing and Social Media Product Development and Design / Comments Off on soleRebels “pairs” a great product with a strong ethical business model to create locally and sell globally

Organisation Name: soleRebels Industry: Footwear manufacturing and distribution Name of contact if available: Bethlehem Tilahun Alemu, Founder, CEO and Managing Director About soleRebels: In 2004, Bethlehem Tilahun Alemu began a footwear company based upon the creativity and skills of local … Continue reading

“Foodies & Social Media: The Great Divide”

Posted by Dolores Montavez Ruz on March 5th, 2015 in customer engagement Marketing and Social Media product development Product Development and Design The Future of Social Media Uncategorized / Comments Off on “Foodies & Social Media: The Great Divide”
ROI

Posted on March, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: Several Toronto Restaurants Industry: Food and Beverage Name of contact: varied (below) Web References: varied (below) Social Media Marketing is not for everyone in the restaurant business Of … Continue reading

Teaching design skills to youth–ARCHEWORKS creates a toolkit and social media plays a role

Posted by CRS on March 2nd, 2015 in Product Development and Design / Comments Off on Teaching design skills to youth–ARCHEWORKS creates a toolkit and social media plays a role

Organisation name: ARCHEWORKS  Industry: Education/Nonprofit Name of contact if available: Andrew Balster, Executive Director About ARCHEWORKS: Archeworks is self-described as a “multidisciplinary design school with a social agenda,” and has been located in Chicago since 1994. The school prides itself … Continue reading

How SKF Links Supply Chain Management and Social Media

Posted by c2griffi on February 21st, 2015 in future product design product development Product Development and Design supply chain management Uncategorized / Comments Off on How SKF Links Supply Chain Management and Social Media
SKF Logo

Organisation Name: SKF Industry: Manufacturing and Engineering Name of Contact if Available: Media Relations Department Web References: SKF SKF was founded in 1907 by Sven Wingvist when he invented the self aligning ball bearing. SKF is the worlds’ largest bearing manufacturer. Spanning 130 countries with over … Continue reading

Crowdsourcing continues to evolve

Posted by Marilyn on February 17th, 2015 in future product design product development Product Development and Design / Comments Off on Crowdsourcing continues to evolve

Organization Name:  N/A General article on crowdsourcing and crowdfunding Web References: Contained within article Description of how social media is used for business performance: Nearly a decade ago, Jeff Howe‘s groundbreaking article in Wired magazine – “The Rise of Crowdsourcing” … Continue reading

Crowdsourcing a Student WordPress Resources Section

Posted by Debra L. Beck on February 16th, 2015 in product development Product Development and Design / Comments Off on Crowdsourcing a Student WordPress Resources Section
waterloo

Organization name: University of Waterloo, Center for Extended Learning Industry: Education, Professional Development Name of contact: Peter Carr, PhD, Programme Director, Social Media for Business Performance Web references: Social Media for Business Performance Using Crowdsourcing to Develop a Student Resources … Continue reading

“Unileveraging” sustainable products

Posted by yoshdrp on February 16th, 2015 in product design product development Product Development and Design Uncategorized / Comments Off on “Unileveraging” sustainable products

Title of Post: “Unileveraging” sustainable products Organisation Name: Unilever Global Industry: Home products Name of Contact: N/A Web References:                                      Unilever U-Partner Open Innovation Submission … Continue reading

Nivea’s Invisible Black and White – Social Media Synergy

Posted by cregan on February 16th, 2015 in product development Product Development and Design / Comments Off on Nivea’s Invisible Black and White – Social Media Synergy

Organization Name:    Beiersdorf – Nivea Brand Name of contact:   Beiersdorf  CEO – Stefan Heidenreich Web References: Beiersdorf; Beiersdorf Canada; Nivea Description on how Social Media is used for business Performance: Companies know that they must continue to develop innovative products to keep pace … Continue reading

John Fluevog Shoes taps into their passionate customer base

Posted by Paige Mahoney-Nagle on February 15th, 2015 in Product Development and Design / Comments Off on John Fluevog Shoes taps into their passionate customer base
John-Fluevog-Unique-Soles

Organization: John Fluevog Shoes Industry: Retail Name of Contact: John Fluevog, Hollie (Chantiles) Shortino (Fluevog Design Alumni) Web references: John Fluevog, YouTube, SoundCloud From humble beginnings in 1970 as a partner in the Vancouver shoe store, Fox and Fluevog. John Fluevog … Continue reading

Built Together, Built Better with GitHub

Posted by michaelaris on February 15th, 2015 in product design product development Product Development and Design / Comments Off on Built Together, Built Better with GitHub
github-logo

Organization name: GitHub Name of Contacts: Tom Preston-Werner, Co-Founder and Former President, GitHub Chris Wanstrath, Co-Founder and CEO, GitHub PJ Hyett, Co-Founder and COO, GitHub Industry: Code Sharing Network – Social Networking Site for Programmers Web references: GitHub  – @GitHub Twitter – @Twitter  Mark Otto – … Continue reading

Social Media Interaction is a snapd Success

Posted by cmuss on February 15th, 2015 in Product Development and Design / Comments Off on Social Media Interaction is a snapd Success

Organisation name: snapd Inc.  Industry: Publishing Contact: Andrea Dunn, Director of Social Media Web References: snapd Description of how social media is used for business performance snapd Inc., previously known as SNAP Newspaper Group, is the business behind the over 60 snapd franchises … Continue reading

Crowdsourcing Success: Threadless Puts Community First

Posted by Alicia Bedard on February 15th, 2015 in Product Development and Design / Comments Off on Crowdsourcing Success: Threadless Puts Community First
Threadless Banner

Organization Name: Threadless Industry: Retail, e-commerce Name of Contact if Available: Kyle Geib – Marketing Coordinator, Threadless Web References: Threadless, Inc., Forbes, Wikipedia, Wired Description of How Social Media is Used for Business Performance Crowdsourcing 101 If I said the word crowdsourcing … Continue reading

Toronto Star photo projects build value, create exposure

Posted by mirko on February 15th, 2015 in product design product development Product Development and Design / Comments Off on Toronto Star photo projects build value, create exposure
The Star logo

Organization: Toronto Star Industry: Daily newspaper, digital media outlet Contact: Taras Slawnych, visuals editor, tslawnych@thestar.ca Web references: Toronto Star, Toronto Star photos, Facebook, Twitter, YouTube Photo projects designed with social media in mind There’s little doubt that there’s a ‘cool … Continue reading

Fire your Product Managers and Stop Looking for Investors – Replace Them with Your Facebook Followers!

Posted by Tabatha Laverty on February 15th, 2015 in product design product development Product Development and Design Uncategorized / Comments Off on Fire your Product Managers and Stop Looking for Investors – Replace Them with Your Facebook Followers!
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Organization Name: HighRise Studio Industry: Entertainment, Food, Retail Name of contact: Matt Ninaber Web references: WIRED, Fundable, HighRise Studio, Canadian Media Fund, Frio-Lay, LEGO, Crowdsourcing.org, Indiegogo, US Securities and Exchange Commission Fire your Product Managers and Stop Looking for Investors … Continue reading

From Vine to Bottle – La Crema Ventures Into Crowdsourcing

Posted by lfodor on February 15th, 2015 in customer engagement Product Development and Design / Comments Off on From Vine to Bottle – La Crema Ventures Into Crowdsourcing
la crema wine

Organization Name:  La Crema Winery Industry:  Wine Name of contact if available:  Mark Gordon, Senior Digital Communications Manager, Jackson Family Wines Web references:  La Crema, Amarillo Globe News, The Press Democrat , La Crema Virtual Vintner Sweepstakes Description of how social media … Continue reading

Multi-Tasking Cosmetics Brand Proves the Power of Social Media Influencers

Posted by Cristina Avila on February 15th, 2015 in Product Development and Design / Comments Off on Multi-Tasking Cosmetics Brand Proves the Power of Social Media Influencers
Gerrard Cosmetics Logo

Organization Name: Gerard Cosmetics Industry: Health & Beauty Name of Contact: Jennifer Gerard, President & CEO, Whitening Lightning and Gerard Cosmetics Web References: Gerard Cosmetics, Jaclyn Hill Description of How Social Media is Used for Business Performance: Founded in 2014, … Continue reading

Samsung, Apple, P&G – Different takes on Co-Creation and Open Innovation

Posted by tmatulis on February 15th, 2015 in customer engagement marketing Marketing and Social Media product design product development Product Development and Design / Comments Off on Samsung, Apple, P&G – Different takes on Co-Creation and Open Innovation
Apple Samsung

Posted on February 15, 2015 by:  Tom Matulis Organization Names:  Samsung, Apple, P&G Industry:  Consumer Electronics and Consumer Products Web References:  Samsung, Apple, Procter & Gamble Business Models Take Off Look back over the previous 20 or more years and the … Continue reading

The Shell Game of Crowdsourcing Product Development and Design

Posted by c2griffi on February 13th, 2015 in Product Development and Design / Comments Off on The Shell Game of Crowdsourcing Product Development and Design
Shell Logo

Organisation Name: Royal Dutch Shell plc, commonly know as Shell Industry: Oil and Gas Name of Contact if Available: Cameron Yost, Media Relations Department Web References: Shell Oil Royal Dutch Shell plc, commonly known as Shell is a multinational oil … Continue reading

McDonald’s Burgers are Multilingual

Posted by cismodes on February 13th, 2015 in future marketing Marketing and Social Media product design product development Product Development and Design Uncategorized / Comments Off on McDonald’s Burgers are Multilingual

Posted on February 13, 2015 By Christian Ismodes & Dolores Montavez Organization Name: McDonald’s Industry: Fast food restaurant company Name of Contact: Don Thompson Web References: www.mcdonalds.ca Techniques, such as crowdsourcing, have gained momentum as companies look outside their corporate … Continue reading

My Starbucks Idea: The Starbucks crowdsourcing success story

Posted by tinageisel on February 12th, 2015 in customer engagement Marketing and Social Media product design product development Product Development and Design supply chain management Uncategorized / Comments Off on My Starbucks Idea: The Starbucks crowdsourcing success story

Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their … Continue reading

#NYTsnow is the best show

Posted by socialmed_ia on February 10th, 2015 in product design product development Product Development and Design Uncategorized / Comments Off on #NYTsnow is the best show

Organization name: New York Times Industry: News Web references: New York Times January 26, 2015; New York City and area prepare for heavy snowstorm to hit within hours. The storm is expected to shut down the city, and people are … Continue reading

Namesourcing: Sony gets a new set of balls

Posted by Jane Dawkins on November 18th, 2014 in product development Product Development and Design / Comments Off on Namesourcing: Sony gets a new set of balls
640px-Sony_logo.svg

Organization name: Sony Industry: Electronics Company Contact: Phil Molyneux, President Web references: Sony Description of how social media is used for business performance: In 2013, Sony U.S. president Phil Molyneux turned to the general public to help develop a name … Continue reading

Oculus Rift: Is Virtual Reality finally here?

Posted by RBarrett on October 23rd, 2014 in Product Development and Design / Comments Off on Oculus Rift: Is Virtual Reality finally here?
Oculus Rift headset

Organization Name: Oculus Rift Industry: Virtual Reality, Gaming Web references: http://www.oculus.com Who are they? Oculus Rift is an emerging technology company that has created what they have called the next generation in virtual reality. The Oculus VR Headset promises high … Continue reading

The Kickstarter Startup: The New Crowdsourcing Approach to Raising Capital.

Posted by chrgomes on October 23rd, 2014 in product design product development Product Development and Design / Comments Off on The Kickstarter Startup: The New Crowdsourcing Approach to Raising Capital.

Organization Name: Kickstarter Industry: Investment/Crowdsourcing Web References: kickstarter.com Description of how social media is used for business performance: In the business world, where many aspiring entrepreneurs and early startup companies to start a business in hope that he or she … Continue reading

#Vitalize with your personal Vitaminwater!

Posted by Amanda on October 23rd, 2014 in customer engagement future marketing Marketing and Social Media product design product development Product Development and Design The Future of Social Media Uncategorized / Comments Off on #Vitalize with your personal Vitaminwater!
vitaminwater-facebook

  Organization Name: Vitamin Water Industry: Food and beverage Name of contact: J. Darius Bikoff, CEO Web references: Vitamin Water Facebook Page Description of how social media is used for business performance: It was Mohanbir Sawhney that said: “To gain … Continue reading

Skype gets improvement ideas directly from users

Posted by Helene Montpetit on October 22nd, 2014 in Product Development and Design Uncategorized / Comments Off on Skype gets improvement ideas directly from users
SkypeLogo

Company name: Skype Industry: Telecommunications Description  Skype is an application that allows people to communicate through video or audio from computers, tablets and mobile devices.  It can be used  to message, send and receive files, photos and videos, as well … Continue reading

Nissan – Crowdsourced Innovation that excites

Posted by KSurette on October 22nd, 2014 in product development Product Development and Design / Comments Off on Nissan – Crowdsourced Innovation that excites
Nissan-logo.svg

Organization Name: Nissan Motor Company Industry: Automotive Name of contact: Erich Marx, Director of Interactive Marketing and Social Media Web references: Nissan Description Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net The widespread use of social media in our everyday lives has … Continue reading

LEGO Ideas: Toy Manufacturer’s Product Development Strategy Promotes Open Innovation

Posted by akarim on October 21st, 2014 in product design product development Product Development and Design / Comments Off on LEGO Ideas: Toy Manufacturer’s Product Development Strategy Promotes Open Innovation
lego-minecraft

Image courtesy the LEGO Ideas website. Company: The LEGO Group Industry: Toys Description: The LEGO Group is a Toy manufacturer based in Denmark. Founded in 1932, the company is best known for its manufacturing of plastic brick Lego toy brand. … Continue reading

RBC Wants to Know What Your ‘Someday’ Is

Posted by Tracey Pearce-Dawson on October 21st, 2014 in Product Development and Design Uncategorized / Comments Off on RBC Wants to Know What Your ‘Someday’ Is

Organization: Royal Bank of Canada Industry: Bank/Financial Institution Believe it or not, one of my earliest childhood memories is of the Royal Bank. Every week I accompanied by mom to ‘the bank’ (there was only one in town so we … Continue reading

Giddy Up Little Pony!

Posted by Jaye Torley on October 21st, 2014 in Marketing and Social Media product design product development Product Development and Design The Future of Social Media / Comments Off on Giddy Up Little Pony!

Organization Name: Hyundai Industry: Automotive Name of Contact: Ted Troughton,  National Manager for Market Representation for Hyundai Canada In 1988 I bought a two year old Hyundai Pony. At that time they were referred to as “throw away cars”, you know, you … Continue reading

Donuts in the Twenty-First Century

Posted by Rosanna_D on October 21st, 2014 in Marketing and Social Media product development Product Development and Design / Comments Off on Donuts in the Twenty-First Century

Organization Name: Tim Hortons Industry: Food & Beverage  Web references: Tim Hortons Donuts were invented in the 19th century and are still being made today the same way they were made back then using  simple ingredients like flour, sugar, salt … Continue reading

Loblaws is Listening to Canadians

Posted by Jen Norris on October 20th, 2014 in Product Development and Design / Comments Off on Loblaws is Listening to Canadians

Organization: Loblaws Industry: Retail Loblaws is Developing Products that Consumers are Talking About When I was a kid we sat down at the dinner table for Thanksgiving, said grace and ate. After dinner we sat around chatting and played a … Continue reading

IDEAL Brake Parts – Breaking The Automotive Industry Status Quo

Posted by jeffdbaldwin on October 20th, 2014 in Product Development and Design / Comments Off on IDEAL Brake Parts – Breaking The Automotive Industry Status Quo

Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts    Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, … Continue reading

Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream

Posted by Sauble Trading Post on October 19th, 2014 in product development Product Development and Design Uncategorized / 14 Comments
rick mercer at chaps good

Title of Post: Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: https://www.facebook.com/pages/Sauble-Trading-Post/110886705613099 The best ideas … Continue reading

Getting to ‘Ah hah!’ – Clone Phone innovation proves the power of consumer communities

ee

Title of Post:   Getting to ‘Ah hah!’ – Clone Phone innovation proves the power of consumer communities Organization Name:   EE (Everything Everywhere) Industry: Digital Communications Web Reference: www.ee.co.uk What is co-creation? Any business or organization that wants to continue to grow … Continue reading

Tim Hortons “Brings It Back”

Posted by jmelich on October 17th, 2014 in product development Product Development and Design / Comments Off on Tim Hortons “Brings It Back”

Company Name: Tim Horton’s Industry: Coffee,  Fast food Company Contact: Paul D. House and Marc Caira Description of how social media is used in business performance: Tim Horton’s coffee was founded in 1964 by legend hockey player Tim Horton.  Tim Horton’s … Continue reading

Doritos – From Global to Universal

Posted by Terry on October 16th, 2014 in Product Development and Design Uncategorized / Comments Off on Doritos – From Global to Universal

Organization: Pepsico Inc.;   and  Frito-Lay North America, Inc.   Forbes Lists #40 World’s Most Valuable Brands Industry:  Food, Snack, Grocery Web References:  www.fritolay.com; www.doritos.com; en.wikipedia.org Product Development: New Trends     Frito-Lay America, Inc. is a the forefront of Product Development and … Continue reading

A new way to lead: innovation & making a difference

Posted by Amanda on October 9th, 2014 in customer engagement employee involvement future marketing Marketing and Social Media motivating employees product design Product Development and Design social media metrics / Comments Off on A new way to lead: innovation & making a difference

Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement … Continue reading

The Collaborative Kitchen Web 2.0

Posted by Leslie Wilson on June 26th, 2014 in Marketing and Social Media Product Development and Design Uncategorized / Comments Off on The Collaborative Kitchen Web 2.0

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing More than ever before, people care passionately about their food: its origin, ingredients, preparation and serving. Tomorrow’s leaders in the culinary industry need to be more than … Continue reading

The Social Trend to Design and Develop Products

Posted by jmann89 on June 25th, 2014 in future Marketing and Social Media product development Product Development and Design The Future of Social Media / Comments Off on The Social Trend to Design and Develop Products

Organization Name: Nike, Inc. Contact: Jesse Stollak – Nike’s Global Digital Brand and Innovation Director Industry: Retail – Sports footwear, apparel, equipment and accessories The digital and social media worlds have opened up new directions to companies in regards to … Continue reading

From the Cask to Your Lips; How Social Media is Stirring the Still

Posted by MeganOutLOUD on June 24th, 2014 in customer engagement future marketing Marketing and Social Media Product Development and Design supply chain management Uncategorized / Comments Off on From the Cask to Your Lips; How Social Media is Stirring the Still

Seen above; a Youtube video released to subscribers and social media followers to promote an upcoming expedition and release of a cask that was stilled in honour of the Highland Park founder; Magnus Eunson Case Study:  The Edrington Group Industry: … Continue reading

Bethenny. Skinnygirl Sparklers. Social Media. Discuss.

Posted by joanne.kiskis on June 20th, 2014 in Product Development and Design / Comments Off on Bethenny. Skinnygirl Sparklers. Social Media. Discuss.

I try not to get too bogged down in celebrity type stuff… and I am definitely not a groupie, but I do follow a few stars, especially Bethenny Frankel. Maybe it’s a girl thang, maybe it’s because I have an … Continue reading

Bonnaroo Music Festival Uses their Fans to Influence the 2015 Lineup

Posted by emilievandijk on June 20th, 2014 in Product Development and Design / Comments Off on Bonnaroo Music Festival Uses their Fans to Influence the 2015 Lineup

Organization Name: Bonnaroo Music and Arts Festival Industry: Music Name of Contact: Rich Goodstone, Co-founder of Superfly & Head of Marketing Group The Bonnaroo Music and Arts Festival has been held in Manchester, Tennessee for the past 13 years, hosting approximately 100,000 attendees this past … Continue reading

Samuel Adams’ Brewing Family Just Got A Little Bigger

Posted by SLeak on June 19th, 2014 in Product Development and Design / Comments Off on Samuel Adams’ Brewing Family Just Got A Little Bigger

Organisation Name: Samuel Adams Industry: Beer Industry Name of contact: Jim Koch, Founder and Brewer Web references: SamuelAdams.com facebook.com/SamuelAdams twitter.com/SamuelAdamsBeer Description of how social media is used for business performance: Samuel Adams was founded on six generations of brewing experience. During … Continue reading

Can you hear the Monsters singing?

Posted by skodis on June 19th, 2014 in product design product development Product Development and Design social media metrics / Comments Off on Can you hear the Monsters singing?

Organization Name:         Big Blue Bubble Inc. Industry:      Game Developers  Name of contact if available:    Claudette Critchley, COO Web references: Big Blue Bubble  Description of how social media is used for business performance In June 2014 the Profit 500  ranked … Continue reading

What’s Love Got To Do With It? How the Romantic Comedy, “Someone Not There” Developed Through An Impressive Social Media Strategy

Posted by Jason on June 18th, 2014 in customer engagement Marketing and Social Media Product Development and Design / Comments Off on What’s Love Got To Do With It? How the Romantic Comedy, “Someone Not There” Developed Through An Impressive Social Media Strategy

  Organization Name: Sunday Afternoon Productions Industry: Entertainment,  Romantic Series Contact: Elizabeth May, MBA  Liz, what social media tools did you use to help launch your series? “We started a customer engagement strategy before we even started shooting.  It began with … Continue reading

Small Town Coffee Roaster Engages Big Time with Social Media

Posted by Shelby Mulligan on June 18th, 2014 in marketing product design product development Product Development and Design / Comments Off on Small Town Coffee Roaster Engages Big Time with Social Media

 Organization Name: Grounded Coffee Company Inc. Industry: Retail, Service Name of Contact: Nicole DiPinto, Scott Campbell Grounded Coffee Company in Midland, ON serves the freshest coffee in town.  A bold statement, maybe, but one that’s hard to dispute, mainly because … Continue reading

VitaminWater Crowdsources Their New Product via Facebook

Posted by Kelly on June 16th, 2014 in Marketing and Social Media product development Product Development and Design / Comments Off on VitaminWater Crowdsources Their New Product via Facebook

Organization Name: Glaceau’s VitaminWater Industry: Beverage Retail Energy Brands/Glaceau’s Founder: J. Darius Bikoff Energy Brands/Glaceau’s CEO: Mike Repole It makes me happy to write about this week’s company, as it is one of my all-time favourite beverages…VitaminWater! In my personal … Continue reading

Jimmy Fallon’s #LateNightHashtags as Product Development

Posted by Constance Adams on June 16th, 2014 in Product Development and Design / Comments Off on Jimmy Fallon’s #LateNightHashtags as Product Development

Organization Name: NBC – The Tonight Show Industry: Television Network/Television Show Name of contact if available: Stephen Burke – NBC CEO Description of How Social Media is used for Business Performance The current evolution of late night television has become … Continue reading

SalesForce.com Takes Innovation To New Heights.

Posted by Sarah on November 16th, 2013 in product design product development Product Development and Design / Comments Off on SalesForce.com Takes Innovation To New Heights.

  How can we increase sales leads? How do we develop a consumer driven product? Salesforce.com exemplifies the practice of leveraging social computing principles and technologies to support the product development process, innovation and business goals, programs and resources. They … Continue reading

Connecting with Colour: CIL’s Paint Chips for Men Campaign

Posted by vanessa.parks on November 12th, 2013 in marketing Marketing and Social Media product design Product Development and Design social media metrics Uncategorized / Comments Off on Connecting with Colour: CIL’s Paint Chips for Men Campaign

In a world where social media has become commonplace, marketing campaigns need to do more than just grab your attention – they need to connect with the consumer. Social media allows companies to encourage dialogue with their consumers, engaging them … Continue reading

Phonebloks Model Unblocks Supply Chains

Posted by Tushar on November 2nd, 2013 in product design Product Development and Design supply chain management The Future of Social Media / Comments Off on Phonebloks Model Unblocks Supply Chains

Phonebloks is a great new design idea for mobile phones that does away with existing brands and aims to have an open-source supply-chain platform.  Millions of mobile phones are thrown away each year for one reason: mobile phones are not designed … Continue reading

How Many Ideas Have You Given Dell?

Posted by Candace Berner-Rubie on October 24th, 2013 in customer engagement Marketing and Social Media product design product development Product Development and Design / Comments Off on How Many Ideas Have You Given Dell?

“93% of digital marketing and advertising professionals believe that utilising social media as a mechanism for customer feed back provides an exceptional opportunity for product development.“ ~ Crimson Hexagon   With consumer opinion and feedback so easily accessible to corporations … Continue reading

CIO’s and CMO’s role in Social Product Development

Posted by Tushar on October 24th, 2013 in customer engagement product development Product Development and Design Uncategorized / Comments Off on CIO’s and CMO’s role in Social Product Development

Customer feedback is the most precious input for Organizations that aspire to be at the leading edge of product innovation. The product life-cycles are getting  shorter and the competition is only getting tougher. There are a number of technologies in … Continue reading

Lego my Lego?

Posted by Dave Mazur on October 24th, 2013 in product design product development Product Development and Design / Comments Off on Lego my Lego?

LEGO Design by ME was a service introduced by the construction toy Lego. Launched in 2005 , before a fledgling Facebook ushered in the social media age, under the name LEGO Factory. The unique customization service allowed people to design their own Lego models using a … Continue reading

Can Social Media Help Reduce the High Failure Rate in New Product Introductions?

Posted by John Andrade on October 23rd, 2013 in marketing Marketing and Social Media product design product development Product Development and Design / Comments Off on Can Social Media Help Reduce the High Failure Rate in New Product Introductions?

“Product failure rate for established big companies is more than 65 per cent, but for the start-up companies’ failure rate is even higher at 90 per cent.”  And this scenario has not improved in the last 30 years, according to … Continue reading

Minted: Making a Mint Off Crowdsourced Design

Posted by jaimieshort on October 23rd, 2013 in product development Product Development and Design Uncategorized / Comments Off on Minted: Making a Mint Off Crowdsourced Design

  Crowdsourcing has become a popular way to develop new products but many companies such as Frito-Lay use widespread campaigns to develop one new product. However, Minted uses crowdsourcing on a regular basis to keep their product line fresh and … Continue reading

Design My Car On Facebook? I “Like” That!

Posted by Paul Reifenstein on October 23rd, 2013 in customer engagement Product Development and Design The Future of Social Media Uncategorized / Comments Off on Design My Car On Facebook? I “Like” That!

Most people get a kick out of “liking” a friends’ updated Facebook status or a picture from their weekend adventures.  The moment someone announces a major life update, “friends” emerge from the wood work and click the like button.  We … Continue reading

Let Them Eat Gluten-Free Cake: Social Media Listening Allows General Mills to Tap Into a Niche Market

Posted by vanessa.parks on October 23rd, 2013 in product design product development Product Development and Design / Comments Off on Let Them Eat Gluten-Free Cake: Social Media Listening Allows General Mills to Tap Into a Niche Market

Internet-savvy consumers have come to expect the opportunity to share their opinions, and companies are using this to their advantage. With the growing use of social media, product development is no longer reliant on traditional focus groups and customer surveys. … Continue reading

Gap’s “Accidental” Crowd-Sourcing Nightmare

Posted by Amanda Houseman on October 22nd, 2013 in Product Development and Design / Comments Off on Gap’s “Accidental” Crowd-Sourcing Nightmare

GAP opened its first doors in 1969 in San Francisco, California. In the beginning, it sold white cotton t-shirts, signature blue jeans and LPs. 50 years later, not much has changed. Though they sell less music these days, and have … Continue reading

Mr. Land’s Kids Who Care: The Brains Behind Crayola’s ColorCyle Program

Posted by LyndseyEhgoetz on October 22nd, 2013 in Product Development and Design Uncategorized / Comments Off on Mr. Land’s Kids Who Care: The Brains Behind Crayola’s ColorCyle Program

“I think they make great markers, but if they could recycle them, they would make the world a much better place!”-Student in Mr. Land’s Kid’s That Care Club Crayola has spent decades creating products to inspire young creative minds.   Crayola … Continue reading

CL!CK!

Posted by Sangeeta on June 13th, 2013 in product design product development Product Development and Design / Comments Off on CL!CK!

Take a look at Lego Click to see how the Cl!ck community is transforming lego. Author Laura M. Carillo outlines some of the quick thinking that enabled the success of this platform in the article “CL!CK – LEGO’s fun social … Continue reading

General Electric Turns to Social Media to Develop Products from its Patent Portfolio

Posted by Carrie on June 13th, 2013 in product design product development Product Development and Design Uncategorized / Comments Off on General Electric Turns to Social Media to Develop Products from its Patent Portfolio

In April 2013 General Electric announced it is going to turn to social media through a partnership with Quirky – a social platform that specializes in helping inventors turn ideas into actual products. GE will license hundreds of patents to … Continue reading

Napkin Labs Takes Facebook Fandom to Another Level

Posted by katieschrank on June 13th, 2013 in customer engagement Marketing and Social Media product development Product Development and Design Uncategorized / Comments Off on Napkin Labs Takes Facebook Fandom to Another Level

Gone are the days when companies counted their Facebook page likes and gave themselves a pat on the back for a job well done. It isn’t about how many likes you have anymore; it’s about what you can do with the … Continue reading

Squishable Puts Customers At The Centre Of Product Development

Posted by nnn on June 13th, 2013 in product design product development Product Development and Design / Comments Off on Squishable Puts Customers At The Centre Of Product Development

Your business’ social media community can be an invaluable asset when working through product or service development. At Squishable.com, a stuffed animal maker in NYC, they’ve used Facebook as a research and consultation tool to help inform product development.   … Continue reading

Cisco Wants To Communicate With Their Customers

Posted by olopezme on June 13th, 2013 in Product Development and Design Uncategorized / Comments Off on Cisco Wants To Communicate With Their Customers
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If there is a company that knows communications, that company is CISCO. If there is a company that knows how to make that its other companies can interact quickly and efficiently with their customers, that company is CISCO. If there … Continue reading

IdeaStorm at Dell

Posted by jsums15 on June 12th, 2013 in product design product development Product Development and Design / Comments Off on IdeaStorm at Dell

The relationship between business and consumers is in the midst of drastic change. The traditional business model of pushing products out to the public, is quickly being replaced by a new model that involves consumers pulling their desired products from … Continue reading

Ben & Jerry’s Asks You to Do The World A Flavor

Posted by aryanaheit on June 12th, 2013 in customer engagement future marketing Marketing and Social Media product design product development Product Development and Design The Future of Social Media / Comments Off on Ben & Jerry’s Asks You to Do The World A Flavor

Over the past couple of years, it is has been pretty clear that we have been witnessing some major shifts in the ways that businesses are operating. Digital and social media have come to play key roles in core marketing … Continue reading

Heineken’s Ideas Brewery Taps into Customer Innovations

Posted by Terrah on June 11th, 2013 in customer engagement product design product development Product Development and Design / Comments Off on Heineken’s Ideas Brewery Taps into Customer Innovations

Today’s consumers do just that – we consume.  We have more choice than ever before, both locally and abroad, and we want to get our hands on the latest and greatest products. It’s this “out with the old, in with … Continue reading

AriZona Iced Tea Celebrated 20 Years – And YOU Designed the Cans!

Posted by barryrooke on June 10th, 2013 in Product Development and Design / Comments Off on AriZona Iced Tea Celebrated 20 Years – And YOU Designed the Cans!

20 years in business is quite a success story, and for the AriZona Iced Tea company (makers of different types of iced tea, sports beverages and the Arnold Palmer “Half and Half” drinks), it was time for its fans to create the … Continue reading

Learn Through Videos and What Jack Dorsey Really Have to Say About Square.

Posted by avazhang on March 21st, 2013 in Marketing and Social Media product design product development Product Development and Design The Future of Social Media / Comments Off on Learn Through Videos and What Jack Dorsey Really Have to Say About Square.

Recently, I watched a video on the OpenCourse website in China on my tablet about a presentation called “The Power of Curiosity and Inspiration” for Stanford University by the founder of Twitter. His name is Jack Dorsey, and he worked … Continue reading

Coca-Cola’s Leading Edge Product Development Innovation

Posted by i_hub_com on February 27th, 2013 in customer engagement product design product development Product Development and Design / Comments Off on Coca-Cola’s Leading Edge Product Development Innovation

Coca-Cola a Global Leading Beverage Company Embraces Product Innovation The Coca-Cola Company, incorporated in September 1919, a global leading beverage company with over 500 brands recently introduced its ground breaking product innovation Coca-Cola Freestyle™  a revolutionary, new, interactive touch screen fountain capable … Continue reading

Do Us a Flavour and Win $50,000

Posted by jreed on February 27th, 2013 in customer engagement product design product development Product Development and Design / Comments Off on Do Us a Flavour and Win $50,000

What do you get when you cross Canadians with potato chips and add money? Lay’s is banking on it creating the next great chip flavour. The Lay’s® Canada Do Us A Flavour™ Contest premise is that consumers submit a new … Continue reading

Tweeted Hot Wheels® and GM Chevrolet Very Own Twitter Vending Machine

Posted by anguyen44 on February 26th, 2013 in customer engagement employee involvement future marketing Marketing and Social Media product design product development Product Development and Design / Comments Off on Tweeted Hot Wheels® and GM Chevrolet Very Own Twitter Vending Machine

For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® … Continue reading

Build it and they will come. Better yet, listen and they tell you how to build it.

Posted by obmolap on February 25th, 2013 in customer engagement Marketing and Social Media product design product development Product Development and Design / Comments Off on Build it and they will come. Better yet, listen and they tell you how to build it.

Move over traditional marketing, there’s a not so new kid in town. Once upon a time we were influenced to buy the products with the best TV and print ads, or those endorsed by the most popular celebrities. Those tactics … Continue reading

Can Myspace Be Cool Again?

Posted by KiyomiRutledge on November 19th, 2012 in future Product Development and Design The Future of Social Media / Comments Off on Can Myspace Be Cool Again?

Can Justin Timberlake bring Myspace back? Justin Timberlake and his partners at Specific Media are trying to revive Myspace with a new design and added functionality. But can anyone save this social network that has seen its number dwindle to … Continue reading

Virtual Fashion Mirror – The Future of Shopping

Posted by Jaya Jayaraman on November 18th, 2012 in Marketing and Social Media Product Development and Design The Future of Social Media / Comments Off on Virtual Fashion Mirror – The Future of Shopping

As early as 2008, networking giant Cisco was well along in its social media evolution. Cisco was visible on Facebook, Twitter and YouTube. Cisco won Light Reading’s 2010 Leading Lights Award for Best Marketing using social media and shaving approximately $100,000 … Continue reading

Groupon: Collective Buying Power Gone Wrong?

Posted by faisalahsan on November 5th, 2012 in customer engagement future Marketing and Social Media product design product development Product Development and Design Social Media Disasters supply chain management / Comments Off on Groupon: Collective Buying Power Gone Wrong?

Groupon is a company that offers coupons and deals to its users on a daily basis. The premise behind Groupon is to use customer feedback to gauge demand for products and services. Interested parties purchase the coupon and only if … Continue reading

Burger joint turns to social media to improve product delivery

Posted by karaes on October 28th, 2012 in customer engagement employee involvement future marketing motivating employees product design product development Product Development and Design supply chain management / Comments Off on Burger joint turns to social media to improve product delivery

Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company … Continue reading

Crowd Sourcing: A Quirky new path for Entrepreneurs

Posted by a2miller on October 21st, 2012 in product design product development Product Development and Design / Comments Off on Crowd Sourcing: A Quirky new path for Entrepreneurs

We have all had that great idea for a product or a service that will revolutionize our world but 99.9% of us don’t do anything about it. In the past the reason so many of these ideas wouldn’t develop is … Continue reading

Social Media and Reality TV

Posted by taracb on October 21st, 2012 in customer engagement marketing Marketing and Social Media product design product development Product Development and Design / Comments Off on Social Media and Reality TV

Organization Name: ABC’s The Glass House Web References: Social TV ABC The Glass House According to a recent survey by Viacom, 56% of viewers are using social media while watching TV. They are communicating on blogs, facebook, twitter and apps … Continue reading

Nokia`s Innovative Product – The Nokia Gift Machine!

Posted by Jaya Jayaraman on October 21st, 2012 in customer engagement marketing Marketing and Social Media product design product development Product Development and Design The Future of Social Media / Comments Off on Nokia`s Innovative Product – The Nokia Gift Machine!

Today social media channels/technologies have transformed significantly the way companies collaborate, innovate and provide solutions – solutions encompassing employees, prospects, partners, customers and products.  Through social networking, engineers are able to explore design solutions at a grass-root level wherein the … Continue reading

Coca Cola’s Social Media Strategy – “Let’s not just listen. Let’s converse.”

Posted by faisalahsan on October 21st, 2012 in customer engagement marketing Marketing and Social Media product design product development Product Development and Design social media metrics / Comments Off on Coca Cola’s Social Media Strategy – “Let’s not just listen. Let’s converse.”

Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola … Continue reading

Samuel Adams Taps Social Networks to Create a New Brew

Posted by KiyomiRutledge on October 20th, 2012 in customer engagement marketing Marketing and Social Media motivating employees product design product development Product Development and Design Uncategorized / Comments Off on Samuel Adams Taps Social Networks to Create a New Brew

Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 … Continue reading