Product Development and Design

Enlightened organizations ought to engage with their customers and suppliers on the design, development and production of their products or services.

Social media enables close, extensive engagement that can lead to new products and services appearing in the market quickly, with few quality issues and at an economical cost.

Use Social Media to Develop Products like Vitamin Water

Posted by Jean-Francois Marquis on February 18th, 2016 in Product Development and Design / Comments Off on Use Social Media to Develop Products like Vitamin Water

Lego Ideas: A Good Crowdsourcing Idea

Posted by lifewithcharlene on February 17th, 2016 in Product Development and Design / Comments Off on Lego Ideas: A Good Crowdsourcing Idea

From First Name to Nickname

Posted by ChrisSong on February 16th, 2016 in Product Development and Design / Comments Off on From First Name to Nickname

Snack fans do Lay’s a favour

Posted by BradleyTMacDonald on February 15th, 2016 in Product Development and Design / Comments Off on Snack fans do Lay’s a favour

How Starbucks is using crowdsourcing to find the perfect blend

Posted by Romeo on February 15th, 2016 in Product Development and Design / Comments Off on How Starbucks is using crowdsourcing to find the perfect blend

William Osler’s “Rate My App Contest” tapping student minds to improve patient care

Posted by Shel on February 15th, 2016 in Product Development and Design / Comments Off on William Osler’s “Rate My App Contest” tapping student minds to improve patient care

Ben & Jerry’s ‘Do the World a Flavor’ Generates New Flavor Ideas

Posted by kharman on February 15th, 2016 in Product Development and Design / Comments Off on Ben & Jerry’s ‘Do the World a Flavor’ Generates New Flavor Ideas

Starting the ‘Bzz’ with BzzAgent

Posted by Michelle on February 15th, 2016 in Product Development and Design / Comments Off on Starting the ‘Bzz’ with BzzAgent

Was Quirky a little too “quirky” for business?

Posted by Marelle Pint on February 15th, 2016 in Product Development and Design / 1 Comment

HONY – Harnessing the Power of Social Media

Posted by Lynn Jeffries on November 9th, 2015 in Product Development and Design / Comments Off on HONY – Harnessing the Power of Social Media

Title of Post: Humans of New York (HONY) – Harnessing the Power of Social Media Industry: Arts/Humanities References: Wikipedia HONY Facebook Social media has the power to do more than just help brands promote products. It also has the ability to connect … Continue reading

YELLOW GOAT DESIGN Creates Social Media Clout

Posted by Dianne McBride on October 31st, 2015 in Product Development and Design / Comments Off on YELLOW GOAT DESIGN Creates Social Media Clout
Yellow Goat Design Creates Social Media Clout

Organization Name: Yellow Goat Design Industry:  Lighting – Commercial References: Lightform, Klout, Yellow Goat Design,   A live, glowing orb with shifting colours is only one example of Yellow Goat Design installations.   What do you get when you cross an audacious … Continue reading

Making The Next Oreo Cookie

Posted by FBatarse on October 29th, 2015 in Product Development and Design / Comments Off on Making The Next Oreo Cookie

Organization Name: Oreo (The Kraft Heinz Company) Industry: Biscuits & Snacks Web references: Oreo, Business Today, Forbes, China Business Review Social Media & Business Performance OREO has always involved its customers with product development. In fact, it’s in their DNA! … Continue reading

Ipsy puts a Pretty Face on Supply Chain Management

Posted by CNorris13 on October 26th, 2015 in Product Development and Design / Comments Off on Ipsy puts a Pretty Face on Supply Chain Management

Company: Ipsy Industry: Online Retailer – Beauty Products References: Ipsy, Facebook, Twitter, Instagram, Youtube   Ipsy is one of the many new subscription based companies that have sprung on to the market in the last couple of years. Ipsy is one … Continue reading

KIVA – The Power of Social Media

Posted by Lynn Jeffries on October 22nd, 2015 in Product Development and Design / Comments Off on KIVA – The Power of Social Media

Kiva is a non-profit organization, launched in the San Francisco area, that allows people to lend money via the Internet to low-income / underserved entrepreneurs and students in 82 countries. Title:  Kiva – The Power of Social Media Industry: Microfinance Contact: Community … Continue reading

How Dell Stormed into Social Media-Driven Idea Generation

Posted by jamie.mccormick on October 22nd, 2015 in Marketing and Social Media Product Development and Design / Comments Off on How Dell Stormed into Social Media-Driven Idea Generation

Title of Post: How Dell Stormed into Social Media-Driven Idea Generation Organization Name: Dell Industry: Information Technology (IT) Name of Contact: Multiple calls for comments not returned over 5 days. CEO: Michael Dell Web references: crowdsourcingweek.com, Forbes.com, dell.com, ideastorm.com, wired.com   Given the unprecedented advances … Continue reading

Crowdsourcing and Crowdfunding together leading a path to Success

Posted by Lisa Taylor on October 21st, 2015 in Product Development and Design / Comments Off on Crowdsourcing and Crowdfunding together leading a path to Success

  Company Name: Outdoor Edutainment, LLC Industry: Educational Gaming Contacts: Kristin Peppel, Management, Design, Advocacy, Sales Web References: Official Appalacian Trail Game Site, New Appalachian Trail Game Receives Full Funding Through Kickstarter in 48 Hours!, Hike the Appalachian Trail in your … Continue reading

Madison Electric Products – Turning the telescope for innovative product development

Posted by ASeymour on October 20th, 2015 in Product Development and Design / Comments Off on Madison Electric Products – Turning the telescope for innovative product development

Industry: Electrical Contact: Rob Fisher, Vice President of Marketing, Madison Electric Products References: The Brand Establishment myMadison blog Twitter YouTube LinkedIn tED Magazine (The Electric Distributor Magazine) Brad Huff Post Simply Measured Blog The challenge What began as a rebranding … Continue reading

Dell is Listening and driving product development as a result

Posted by SCapling on October 20th, 2015 in Product Development and Design / Comments Off on Dell is Listening and driving product development as a result
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Organization Name: Dell Inc. Industry – Computing Technology Contacts: Richard Binhammer, Shree Dandekar – Senior Director of Business, Intelligence and Analytics at Dell Software, Bill Johnston, Dell’s Director of Global Online Communities, Barton George – Director of Dell Computer Division Web references – Dell, … Continue reading

Knyttan aiming to takeover the knitwear market with co-creation

Posted by Tania on October 20th, 2015 in Product Development and Design / Comments Off on Knyttan aiming to takeover the knitwear market with co-creation

Organisation Name : Knyttan Industry: Fashion  Web References: Milk Made Knyttan Business of Fashion Knyttan on Facebook The Guardian  About Knyttan: Founded in April 2013 by Ben Alun-Jones, Kirsty Emery and Hal Watts, who all met at London’s Royal College of Art, … Continue reading

Airbnb – The Social Housing Evolution

Posted by Siddiqi on October 20th, 2015 in Product Development and Design / Comments Off on Airbnb – The Social Housing Evolution
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Title of Post: Airbnb – The Social Housing Evolution Organisation: Airbnb Industry: Hospitality (Powered by Good Design) Contact: Airbnb was contacted for comment through social media. At the time of publication, there was no response. Web References: Sharing Economy; eBay; Facebook; Airbnb; Marketplace.org … Continue reading

Lolly Wolly Doodle: 60% of Sales Driven by Facebook. Larger Businesses Could Learn a Thing or Two about Their use of Social Media.

Posted by Forrester Hinds on October 19th, 2015 in Product Development and Design / Comments Off on Lolly Wolly Doodle: 60% of Sales Driven by Facebook. Larger Businesses Could Learn a Thing or Two about Their use of Social Media.

Organisation Name: Lolly Wolly Doodle. Website: http://www.lollywollydoodle.com/ Industry: Personalized children’s wear and accessories. Started as a way to use up extra fabric from crafting clothing for her own children, Brandi Tysinger-Temple used social media with some unexpected results. When looking at … Continue reading

Dell Takes Ideation and Product Innovation by “Storm” with Online Community

Posted by jvaishnav on October 19th, 2015 in Product Development and Design / Comments Off on Dell Takes Ideation and Product Innovation by “Storm” with Online Community
dell

Organization name: Dell Inc. Industry: Computer hardware Name of contact: Michael Dell, Founder, Chairman & CEO Web references: Wikipedia, About IdeaStorm, Merriam-Webster Dictionary – crowdsourcing,  eWeek article – EMC Will Be Latest and Greatest of Dell’s Many Acquisitions, Business Computing World article – … Continue reading

Burberry Co-Creation: Designed by the People

Posted by stephanie on October 19th, 2015 in Product Development and Design / Comments Off on Burberry Co-Creation: Designed by the People
Burberry

Title: Burberry Co-Creation: Designed by the People Industry: Fashion Web References:Burberry, Harvard Business Review, Forbes, Wikipedia Burberry is an international luxury fashion house known for their distinctive plaid pattern and signature trench coat. The British icon has a rich history that dates back to … Continue reading

Prize4Life

Posted by cdiesbourg on October 19th, 2015 in Product Development and Design / Comments Off on Prize4Life

Organization Name: Prize4Life, a non-profit organization Industry: NPO Web references: http://techxb.com/prize4life-an-example-of-the-power-of-crowd-smarts, https://www.indiegogo.com/projects/fund-the-prize-solve-als-together#/, http://www.prize4life.org/ Prize4life – An Example of The Power Of Crowd Smarts Prize4Life is a non-profit organization that focuses on accelerating the discovery of treatments and cures for ALS … Continue reading

What are the “building blocks” for successful crowd sourcing?

Posted by Ken Lupton on October 19th, 2015 in Product Development and Design / Comments Off on What are the “building blocks” for successful crowd sourcing?
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Organization Name: Lego Industry:  Toy Manufacturing CEO:  Jorgen Vig Knudstorp Web references:  LEGO IDEAS, YouTube, Lego , FaceBook, Twitter, About Lego The Lego Group based in Billund, Denmark is owned by the Kirk Kristionsen family and was founded in 1932.  … Continue reading

Unique Crowdsourcing Limitations in the World of Ottawa Sports and Entertainment Group

Posted by CNorris13 on October 19th, 2015 in Product Development and Design / Comments Off on Unique Crowdsourcing Limitations in the World of Ottawa Sports and Entertainment Group

Ottawa sports and entertainment group, or OSEG, is the sports team organization that owns and runs the Ottawa RedBlacks, a Canadian Football League team, Ottawa Fury FC, a North American Soccer League team, and Ottawa 67’s an Ontario Hockey League … Continue reading

Texas Instruments’ E2E Community helps Facilitate Customer Innovations

Posted by kcress on October 19th, 2015 in Product Development and Design / Comments Off on Texas Instruments’ E2E Community helps Facilitate Customer Innovations
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Organization Name:  Texas Instruments Industry:  Semiconductors Contact:  Mike Guillory, Worldwide Corporate Brand Communications, Texas Instruments Web Resources:Texas Instruments, E2E Community, Enterprise Social Collaboration Research Paper, Social Media Today, Vimeo, CMO Radio About Texas Instruments An” ingredient” brand within the world’s most … Continue reading

LAY’S® Asks Customers To Do Them a Flavour.

Posted by DanielleB on October 19th, 2015 in Product Development and Design / Comments Off on LAY’S® Asks Customers To Do Them a Flavour.

Title of Post: LAY’S® Asks Customers to Do Them a Flavour. Organization Name: LAY’S® (PepsiCo Frito-Lay) Industry: Food & Beverage Manufacturing Web references: internationalist-awards.com, pepsico.com, Description LAY’S® is not shy to receive a helping hand from customers when it comes to … Continue reading

Quirky innovation company is too good to let fail

Posted by j2condon on October 19th, 2015 in Marketing and Social Media Product Development and Design / Comments Off on Quirky innovation company is too good to let fail

Organization Name :  Quirky     Industry Name :  Crowd Sourced Innovation Company Founder & CEO : Ben Kaufman  ( no longer with company ) Web References :   london.edu,  nytimes.com, quirky.com, forbes.com, fortune.com   ” Innovation is the only insurance against irrelevance.  … Continue reading

Taking the Pain Out of Product Development

Posted by Dianne McBride on October 19th, 2015 in Product Development and Design / Comments Off on Taking the Pain Out of Product Development
http://www.ready2grow.com/

Taking the Pain Out of Product Development Organization Name: Ready2Grow Consulting Industry:  Business Consulting Founder/Owner:  Lois Raats Web references:  Ready2Grow, FastCompany.com, Freedictionary.com, John Dragoon, Forbes.com, FastCoCreate.com, THINK BACK  What is your earliest memory? Now really, really think back. It’s tough because … Continue reading

SAP – How social media helps drive Product Innovation

Posted by pchatter on October 18th, 2015 in Product Development and Design / Comments Off on SAP – How social media helps drive Product Innovation

Organization Name:  SAP SE Industry:  Software Web References:  Company Website Twitter Facebook SAP SE is a leading global software company based out of Waldorf, Germany. SAP specializes in the field of enterprise software, which helps leading organizations around the world manage … Continue reading

NASA’s Crowdsourcing Is Out Of This World.

Posted by David_Pearson on October 18th, 2015 in Product Development and Design / Comments Off on NASA’s Crowdsourcing Is Out Of This World.
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Company: NASA Industry: Government Web References: NASA, NASA Solve, Twitter, Facebook   NASA in the 21st Century 2015 is a very big year for NASA.  Between missions to Mars, images from Pluto, landing probes on comets and seemingly daily breakthroughs … Continue reading

Beta testing artists with NBC’s The Voice

Posted by ekastner on October 18th, 2015 in Product Development and Design / Comments Off on Beta testing artists with NBC’s The Voice
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Title of post: Beta testing artists with NBC’s The Voice Organization: NBC, Universal Music Group Industry: Entertainment CEO: Lucian Grainge Web references: Mashable, Shorty Awards, PTC Creo, Twitter, Carabiner Communications, Simply Measured Social media has expanded beyond the role it … Continue reading

Lay’s Do Us a Flavour Campaign Completes the Customer Engagement Circle

Posted by jamie.mccormick on October 13th, 2015 in Product Development and Design / Comments Off on Lay’s Do Us a Flavour Campaign Completes the Customer Engagement Circle

  Organization Name: Lay’s Canada Industry: Food & Beverage Name of Contact: N/A Web References:  pepsico.ca, lays.ca/flavour Twitter Posts:@layscanada, #dousaflavourcanada Facebook Posts:Lays Canada Despite the best laid plans of marketers in the food and beverage sector today, the use of social media … Continue reading

Oral-B and eYeKa: Creating something to really smile about

Posted by C. Laughren on June 19th, 2015 in Product Development and Design / Comments Off on Oral-B and eYeKa: Creating something to really smile about

    Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have … Continue reading

Destiny: Become Legend

Posted by kturriff on June 17th, 2015 in Product Development and Design / Comments Off on Destiny: Become Legend
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Organization : Bungie Studios Industry : Video Game Development Web references : BusinessInsider BBC Halo 5 Give your customers what they want. It sounds overly simplistic… because it is. The Destiny™ developers understood their market prior to the launch of one of … Continue reading

When the Shoe Fits — A Social Media Converse-ation

Posted by mwindover on June 17th, 2015 in Product Development and Design / Comments Off on When the Shoe Fits — A Social Media Converse-ation

Organization name: Converse (est. 1908) Web references: Boston Magazine, Converse, ConverseMusic, Converse Rubber Tracks, Facebook, Forbes Magazine, Google+, Instagram, Mashable, SoundCloud, Tumblr, Twitter, YouTube Industry: footwear, apparel Name of contact, if available: Geoff Cottrill, CMO Description of how social media … Continue reading

Customer Support: The Secret Weapon of Beta Testing

Posted by psegura on June 17th, 2015 in Product Development and Design / Comments Off on Customer Support: The Secret Weapon of Beta Testing

      Organisation Name:  AVID Technology Web References:  avid.com Industry:  Audio/Video Name of Contacts:  Louis Hernandez Jr., C.E.O.  and Keith Gerrard, Senior CP Video Beta Coordinator Web References:  avid.com, Twitter, Facebook, YouTube, LinkedIn, AVID Communities, YouTube Description of how social media is used for business performance … Continue reading

Social Listening for Product Development: Beyond food flavours to products that customers actually want

Posted by Michelle on June 17th, 2015 in Product Development and Design / Comments Off on Social Listening for Product Development: Beyond food flavours to products that customers actually want

Organization Name: C&A Marketing Industry: Online Retail Web References: Website Description of how social media is used for business performance Some of the most famous examples of social media for product development come from the food industry – for example, the … Continue reading

giffgaff UK: A Case Study of Customer Co-creation

Posted by Paul on June 17th, 2015 in Product Development and Design / Comments Off on giffgaff UK: A Case Study of Customer Co-creation

 Blog Title: giffgaff UK: A Case Study of Customer Co-creation Organisation Name: giffgaff (wholly owned by Telefonica/02) Industry: Mobile Network CEO: Mike Fairman Web References: giffgaff, Julie Walker, LSE Enterprise Co-creation, The Customer Blog, Giffgaff is a United Kingdom Mobile Virtual Network Operator. … Continue reading

Converse Chucks “Made By You”

Posted by kblack12 on June 17th, 2015 in Product Development and Design / Comments Off on Converse Chucks “Made By You”

  Company: Converse Chuck Taylor All Star (Converse, a Subsidiary of Nike, Inc.) Industry: Sporting Goods/Footwear President and CEO: Jim Calhoun Web References:  Adage, BostonGlobe, BrandChannel, Complex, Converse, ConverseMusic, Convince&Convert, DigiDay, Facebook, Forbes, Google+, Highsnobiety, Instagram, LinkedIn, NYTimes, Pinterest, TheDrum, Tumblr, Twitter, YouTube A Brief History of Converse and Chuck Taylor All Star (“Chucks”) Sneakers The Converse Rubber Shoe Company was founded in 1908 … Continue reading

The coolest shoes in the world: Your own shoes.

Posted by Fgo on June 17th, 2015 in Product Development and Design / Comments Off on The coolest shoes in the world: Your own shoes.

Organizations Name: The Adidas Group Industry: Sporting and apparel products Name of Contact: Herbert Heiner CEO Web References: Adidas, facebook.com/adidasoriginals, youtube.com/adidas, instagram.com/adidas, twitter.com/adidas Adidas has created an extraordinary app that allows customers to create their own shoes with their own ideas, … Continue reading

EMC Benefits From “Jive Talkin'”

Posted by Bettycoop on June 17th, 2015 in Product Development and Design / Comments Off on EMC Benefits From “Jive Talkin'”

Organization Name: EMC2 Industry: Software Development and IT Solutions Web References: emc.com jivesoftware.com, github.com, facebook.com twitter.com, Forbes Magazine   EMC was founded in 1979 by Richard Egan and Roger Marino in Massachusetts. They developed the 64 KB chip memory board for Print … Continue reading

The Nike Effect

Posted by MGardiner on June 17th, 2015 in Product Development and Design / Comments Off on The Nike Effect

Organisation Name: Nike, Inc. Industry: Sporting Goods Name of contact if available:  Mark Parker, President & CEO Web references: Nike, twitter.com/nike, facebook.com/nike, youtube.com/nike, instagram.com/nike Company Overview: Nike was founded in 1964 by two men; Philip Knight and Bill Bowerman. They began as a … Continue reading

‘Kik’ this Proverbial Tire

Posted by tlittle on June 17th, 2015 in Product Development and Design / Comments Off on ‘Kik’ this Proverbial Tire
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Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, … Continue reading

Salam Arts – Art for your soul!

Posted by Syed Waqar on June 17th, 2015 in Product Development and Design / Comments Off on Salam Arts – Art for your soul!

Title: Salam Arts – Art for your soul! Organization: Salam Arts Industry: Online art/calligraphy gallery and design house Name of contact: Sameer Shabbir (Founder and Creative Director) – Facebook, LinkedIn Web references: Salam Arts website, Salam Arts Facebook, Salam Arts … Continue reading

Neal Brothers Foods – Chip Chip Hooray!

Posted by PaulaSinton on June 16th, 2015 in Product Development and Design / Comments Off on Neal Brothers Foods – Chip Chip Hooray!

  Company Name: Neal Brothers Foods Industry: Food Distributors Founders: Chris and Peter Neal Company ‘Snackshot’ Neal Brothers Foods offers products made from healthy organic chemical-free ingredients that meet standards for environmental sustainability. They believe in Fair Trade and distribute Kicking … Continue reading

Formula 1 Red Bull Racing Fans Design Vettel’s Helmet for U.S. Grand Prix

Posted by Bri Murphy on June 12th, 2015 in Product Development and Design / Comments Off on Formula 1 Red Bull Racing Fans Design Vettel’s Helmet for U.S. Grand Prix
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Off to the races: learn how Infiniti Red Bull Racing was ahead of the pack in terms of social product development and design. Continue reading

“Foodies & Social Media: The Great Divide”

Posted by Dolores Montavez Ruz on March 5th, 2015 in Product Development and Design / Comments Off on “Foodies & Social Media: The Great Divide”
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Posted on March, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: Several Toronto Restaurants Industry: Food and Beverage Name of contact: varied (below) Web References: varied (below) Social Media Marketing is not for everyone in the restaurant business Of … Continue reading

Teaching design skills to youth–ARCHEWORKS creates a toolkit and social media plays a role

Posted by CRS on March 2nd, 2015 in Product Development and Design / Comments Off on Teaching design skills to youth–ARCHEWORKS creates a toolkit and social media plays a role

Organisation name: ARCHEWORKS  Industry: Education/Nonprofit Name of contact if available: Andrew Balster, Executive Director About ARCHEWORKS: Archeworks is self-described as a “multidisciplinary design school with a social agenda,” and has been located in Chicago since 1994. The school prides itself … Continue reading

Stonyfield Organic “Moo”ves through the social media ecosystem to share leading-edge sustainable supply chain management practices

Posted by CRS on February 22nd, 2015 in Product Development and Design / Comments Off on Stonyfield Organic “Moo”ves through the social media ecosystem to share leading-edge sustainable supply chain management practices

Organisation name: Stonyfield Farm Industry: Food and beverage Name of contact if available: Wood Turner, VP Sustainability Innovation, Stonyfield Farm   Gary Hirshberg, Chairman and Former CEO of Stonyfield Farm   Web references: Stonyfield.com ; Social Media- A Natural Fit … Continue reading

What’s the hype? Social Media and the Supply Chain

Posted by tmatulis on February 22nd, 2015 in Product Development and Design / Comments Off on What’s the hype? Social Media and the Supply Chain
Source - http://www.innovation-management.org/business-model-innovation.html

Organization Names: Huffington Post Industry: Media Web References: Gartner, Samsung, Apple, P&G – Different takes on Co-Creation and Open Innovation, Where are we today? The question of social media and how it can and does influence Supply Chain Management presents interesting possibilities and challenges.  I … Continue reading

Crowdsourcing a Student WordPress Resources Section

Posted by Debra L. Beck on February 16th, 2015 in Product Development and Design / Comments Off on Crowdsourcing a Student WordPress Resources Section
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Organization name: University of Waterloo, Center for Extended Learning Industry: Education, Professional Development Name of contact: Peter Carr, PhD, Programme Director, Social Media for Business Performance Web references: Social Media for Business Performance Using Crowdsourcing to Develop a Student Resources … Continue reading

“Unileveraging” sustainable products

Posted by yoshdrp on February 16th, 2015 in Product Development and Design / Comments Off on “Unileveraging” sustainable products

Title of Post: “Unileveraging” sustainable products Organisation Name: Unilever Global Industry: Home products Name of Contact: N/A Web References:                                      Unilever U-Partner Open Innovation Submission … Continue reading

Nivea’s Invisible Black and White – Social Media Synergy

Posted by cregan on February 16th, 2015 in Product Development and Design / Comments Off on Nivea’s Invisible Black and White – Social Media Synergy

Organization Name:    Beiersdorf – Nivea Brand Name of contact:   Beiersdorf  CEO – Stefan Heidenreich Web References: Beiersdorf; Beiersdorf Canada; Nivea Description on how Social Media is used for business Performance: Companies know that they must continue to develop innovative products to keep pace … Continue reading

John Fluevog Shoes taps into their passionate customer base

Posted by Paige Mahoney-Nagle on February 15th, 2015 in Product Development and Design / Comments Off on John Fluevog Shoes taps into their passionate customer base
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Organization: John Fluevog Shoes Industry: Retail Name of Contact: John Fluevog, Hollie (Chantiles) Shortino (Fluevog Design Alumni) Web references: John Fluevog, YouTube, SoundCloud From humble beginnings in 1970 as a partner in the Vancouver shoe store, Fox and Fluevog. John Fluevog … Continue reading

Built Together, Built Better with GitHub

Posted by michaelaris on February 15th, 2015 in Product Development and Design / Comments Off on Built Together, Built Better with GitHub
github-logo

Organization name: GitHub Name of Contacts: Tom Preston-Werner, Co-Founder and Former President, GitHub Chris Wanstrath, Co-Founder and CEO, GitHub PJ Hyett, Co-Founder and COO, GitHub Industry: Code Sharing Network – Social Networking Site for Programmers Web references: GitHub  – @GitHub Twitter – @Twitter  Mark Otto – … Continue reading

Social Media Interaction is a snapd Success

Posted by cmuss on February 15th, 2015 in Product Development and Design / Comments Off on Social Media Interaction is a snapd Success

Organisation name: snapd Inc.  Industry: Publishing Contact: Andrea Dunn, Director of Social Media Web References: snapd Description of how social media is used for business performance snapd Inc., previously known as SNAP Newspaper Group, is the business behind the over 60 snapd franchises … Continue reading

Crowdsourcing Success: Threadless Puts Community First

Posted by Alicia Bedard on February 15th, 2015 in Product Development and Design / Comments Off on Crowdsourcing Success: Threadless Puts Community First
Threadless Banner

Organization Name: Threadless Industry: Retail, e-commerce Name of Contact if Available: Kyle Geib – Marketing Coordinator, Threadless Web References: Threadless, Inc., Forbes, Wikipedia, Wired Description of How Social Media is Used for Business Performance Crowdsourcing 101 If I said the word crowdsourcing … Continue reading

Toronto Star photo projects build value, create exposure

Posted by mirko on February 15th, 2015 in Product Development and Design / Comments Off on Toronto Star photo projects build value, create exposure
The Star logo

Organization: Toronto Star Industry: Daily newspaper, digital media outlet Contact: Taras Slawnych, visuals editor, tslawnych@thestar.ca Web references: Toronto Star, Toronto Star photos, Facebook, Twitter, YouTube Photo projects designed with social media in mind There’s little doubt that there’s a ‘cool … Continue reading

Fire your Product Managers and Stop Looking for Investors – Replace Them with Your Facebook Followers!

Posted by Tabatha Laverty on February 15th, 2015 in Product Development and Design / Comments Off on Fire your Product Managers and Stop Looking for Investors – Replace Them with Your Facebook Followers!
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Organization Name: HighRise Studio Industry: Entertainment, Food, Retail Name of contact: Matt Ninaber Web references: WIRED, Fundable, HighRise Studio, Canadian Media Fund, Frio-Lay, LEGO, Crowdsourcing.org, Indiegogo, US Securities and Exchange Commission Fire your Product Managers and Stop Looking for Investors … Continue reading

From Vine to Bottle – La Crema Ventures Into Crowdsourcing

Posted by lfodor on February 15th, 2015 in Customer Engagement Product Development and Design / Comments Off on From Vine to Bottle – La Crema Ventures Into Crowdsourcing
la crema wine

Organization Name:  La Crema Winery Industry:  Wine Name of contact if available:  Mark Gordon, Senior Digital Communications Manager, Jackson Family Wines Web references:  La Crema, Amarillo Globe News, The Press Democrat , La Crema Virtual Vintner Sweepstakes Description of how social media … Continue reading

Multi-Tasking Cosmetics Brand Proves the Power of Social Media Influencers

Posted by Cristina Avila on February 15th, 2015 in Product Development and Design / Comments Off on Multi-Tasking Cosmetics Brand Proves the Power of Social Media Influencers
Gerrard Cosmetics Logo

Organization Name: Gerard Cosmetics Industry: Health & Beauty Name of Contact: Jennifer Gerard, President & CEO, Whitening Lightning and Gerard Cosmetics Web References: Gerard Cosmetics, Jaclyn Hill Description of How Social Media is Used for Business Performance: Founded in 2014, … Continue reading

The Shell Game of Crowdsourcing Product Development and Design

Posted by c2griffi on February 13th, 2015 in Product Development and Design / Comments Off on The Shell Game of Crowdsourcing Product Development and Design
Shell Logo

Organisation Name: Royal Dutch Shell plc, commonly know as Shell Industry: Oil and Gas Name of Contact if Available: Cameron Yost, Media Relations Department Web References: Shell Oil Royal Dutch Shell plc, commonly known as Shell is a multinational oil … Continue reading

My Starbucks Idea: The Starbucks crowdsourcing success story

Posted by tinageisel on February 12th, 2015 in Product Development and Design / Comments Off on My Starbucks Idea: The Starbucks crowdsourcing success story

Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their … Continue reading

#NYTsnow is the best show

Posted by socialmed_ia on February 10th, 2015 in Product Development and Design / Comments Off on #NYTsnow is the best show

Organization name: New York Times Industry: News Web references: New York Times January 26, 2015; New York City and area prepare for heavy snowstorm to hit within hours. The storm is expected to shut down the city, and people are … Continue reading

Namesourcing: Sony gets a new set of balls

Posted by Jane Dawkins on November 18th, 2014 in Product Development and Design / Comments Off on Namesourcing: Sony gets a new set of balls
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Organization name: Sony Industry: Electronics Company Contact: Phil Molyneux, President Web references: Sony Description of how social media is used for business performance: In 2013, Sony U.S. president Phil Molyneux turned to the general public to help develop a name … Continue reading

Oculus Rift: Is Virtual Reality finally here?

Posted by RBarrett on October 23rd, 2014 in Product Development and Design / Comments Off on Oculus Rift: Is Virtual Reality finally here?
Oculus Rift headset

Organization Name: Oculus Rift Industry: Virtual Reality, Gaming Web references: http://www.oculus.com Who are they? Oculus Rift is an emerging technology company that has created what they have called the next generation in virtual reality. The Oculus VR Headset promises high … Continue reading

The Kickstarter Startup: The New Crowdsourcing Approach to Raising Capital.

Posted by chrgomes on October 23rd, 2014 in Product Development and Design / Comments Off on The Kickstarter Startup: The New Crowdsourcing Approach to Raising Capital.

Organization Name: Kickstarter Industry: Investment/Crowdsourcing Web References: kickstarter.com Description of how social media is used for business performance: In the business world, where many aspiring entrepreneurs and early startup companies to start a business in hope that he or she … Continue reading

Skype gets improvement ideas directly from users

Posted by Helene Montpetit on October 22nd, 2014 in Product Development and Design / Comments Off on Skype gets improvement ideas directly from users
SkypeLogo

Company name: Skype Industry: Telecommunications Description  Skype is an application that allows people to communicate through video or audio from computers, tablets and mobile devices.  It can be used  to message, send and receive files, photos and videos, as well … Continue reading

Nissan – Crowdsourced Innovation that excites

Posted by KSurette on October 22nd, 2014 in Product Development and Design / Comments Off on Nissan – Crowdsourced Innovation that excites
Nissan-logo.svg

Organization Name: Nissan Motor Company Industry: Automotive Name of contact: Erich Marx, Director of Interactive Marketing and Social Media Web references: Nissan Description Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net The widespread use of social media in our everyday lives has … Continue reading

LEGO Ideas: Toy Manufacturer’s Product Development Strategy Promotes Open Innovation

Posted by akarim on October 21st, 2014 in Product Development and Design / Comments Off on LEGO Ideas: Toy Manufacturer’s Product Development Strategy Promotes Open Innovation
lego-minecraft

Image courtesy the LEGO Ideas website. Company: The LEGO Group Industry: Toys Description: The LEGO Group is a Toy manufacturer based in Denmark. Founded in 1932, the company is best known for its manufacturing of plastic brick Lego toy brand. … Continue reading

RBC Wants to Know What Your ‘Someday’ Is

Posted by Tracey Pearce-Dawson on October 21st, 2014 in Product Development and Design / Comments Off on RBC Wants to Know What Your ‘Someday’ Is

Organization: Royal Bank of Canada Industry: Bank/Financial Institution Believe it or not, one of my earliest childhood memories is of the Royal Bank. Every week I accompanied by mom to ‘the bank’ (there was only one in town so we … Continue reading

Giddy Up Little Pony!

Posted by Jaye Torley on October 21st, 2014 in Product Development and Design / Comments Off on Giddy Up Little Pony!

Organization Name: Hyundai Industry: Automotive Name of Contact: Ted Troughton,  National Manager for Market Representation for Hyundai Canada In 1988 I bought a two year old Hyundai Pony. At that time they were referred to as “throw away cars”, you know, you … Continue reading

Donuts in the Twenty-First Century

Posted by Rosanna_D on October 21st, 2014 in Product Development and Design / Comments Off on Donuts in the Twenty-First Century

Organization Name: Tim Hortons Industry: Food & Beverage  Web references: Tim Hortons Donuts were invented in the 19th century and are still being made today the same way they were made back then using  simple ingredients like flour, sugar, salt … Continue reading

Loblaws is Listening to Canadians

Posted by Jen Norris on October 20th, 2014 in Product Development and Design / Comments Off on Loblaws is Listening to Canadians

Organization: Loblaws Industry: Retail Loblaws is Developing Products that Consumers are Talking About When I was a kid we sat down at the dinner table for Thanksgiving, said grace and ate. After dinner we sat around chatting and played a … Continue reading

IDEAL Brake Parts – Breaking The Automotive Industry Status Quo

Posted by jeffdbaldwin on October 20th, 2014 in Product Development and Design / Comments Off on IDEAL Brake Parts – Breaking The Automotive Industry Status Quo

Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts    Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, … Continue reading

Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream

Posted by Sauble Trading Post on October 19th, 2014 in Product Development and Design / 14 Comments
rick mercer at chaps good

Title of Post: Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: https://www.facebook.com/pages/Sauble-Trading-Post/110886705613099 The best ideas … Continue reading

Tim Hortons “Brings It Back”

Posted by jmelich on October 17th, 2014 in Product Development and Design / Comments Off on Tim Hortons “Brings It Back”

Company Name: Tim Horton’s Industry: Coffee,  Fast food Company Contact: Paul D. House and Marc Caira Description of how social media is used in business performance: Tim Horton’s coffee was founded in 1964 by legend hockey player Tim Horton.  Tim Horton’s … Continue reading

Doritos – From Global to Universal

Posted by Terry on October 16th, 2014 in Product Development and Design / Comments Off on Doritos – From Global to Universal

Organization: Pepsico Inc.;   and  Frito-Lay North America, Inc.   Forbes Lists #40 World’s Most Valuable Brands Industry:  Food, Snack, Grocery Web References:  www.fritolay.com; www.doritos.com; en.wikipedia.org Product Development: New Trends     Frito-Lay America, Inc. is a the forefront of Product Development and … Continue reading

Bethenny. Skinnygirl Sparklers. Social Media. Discuss.

Posted by joanne.kiskis on June 20th, 2014 in Product Development and Design / Comments Off on Bethenny. Skinnygirl Sparklers. Social Media. Discuss.

I try not to get too bogged down in celebrity type stuff… and I am definitely not a groupie, but I do follow a few stars, especially Bethenny Frankel. Maybe it’s a girl thang, maybe it’s because I have an … Continue reading

Bonnaroo Music Festival Uses their Fans to Influence the 2015 Lineup

Posted by emilievandijk on June 20th, 2014 in Product Development and Design / Comments Off on Bonnaroo Music Festival Uses their Fans to Influence the 2015 Lineup

Organization Name: Bonnaroo Music and Arts Festival Industry: Music Name of Contact: Rich Goodstone, Co-founder of Superfly & Head of Marketing Group The Bonnaroo Music and Arts Festival has been held in Manchester, Tennessee for the past 13 years, hosting approximately 100,000 attendees this past … Continue reading

Samuel Adams’ Brewing Family Just Got A Little Bigger

Posted by SLeak on June 19th, 2014 in Product Development and Design / Comments Off on Samuel Adams’ Brewing Family Just Got A Little Bigger

Organisation Name: Samuel Adams Industry: Beer Industry Name of contact: Jim Koch, Founder and Brewer Web references: SamuelAdams.com facebook.com/SamuelAdams twitter.com/SamuelAdamsBeer Description of how social media is used for business performance: Samuel Adams was founded on six generations of brewing experience. During … Continue reading

Can you hear the Monsters singing?

Posted by skodis on June 19th, 2014 in Product Development and Design / Comments Off on Can you hear the Monsters singing?

Organization Name:         Big Blue Bubble Inc. Industry:      Game Developers  Name of contact if available:    Claudette Critchley, COO Web references: Big Blue Bubble  Description of how social media is used for business performance In June 2014 the Profit 500  ranked … Continue reading

What’s Love Got To Do With It? How the Romantic Comedy, “Someone Not There” Developed Through An Impressive Social Media Strategy

Posted by Jason on June 18th, 2014 in Customer Engagement Marketing and Social Media Product Development and Design / Comments Off on What’s Love Got To Do With It? How the Romantic Comedy, “Someone Not There” Developed Through An Impressive Social Media Strategy

  Organization Name: Sunday Afternoon Productions Industry: Entertainment,  Romantic Series Contact: Elizabeth May, MBA  Liz, what social media tools did you use to help launch your series? “We started a customer engagement strategy before we even started shooting.  It began with … Continue reading

VitaminWater Crowdsources Their New Product via Facebook

Posted by Kelly on June 16th, 2014 in Product Development and Design / Comments Off on VitaminWater Crowdsources Their New Product via Facebook

Organization Name: Glaceau’s VitaminWater Industry: Beverage Retail Energy Brands/Glaceau’s Founder: J. Darius Bikoff Energy Brands/Glaceau’s CEO: Mike Repole It makes me happy to write about this week’s company, as it is one of my all-time favourite beverages…VitaminWater! In my personal … Continue reading

Jimmy Fallon’s #LateNightHashtags as Product Development

Posted by Constance Adams on June 16th, 2014 in Product Development and Design / Comments Off on Jimmy Fallon’s #LateNightHashtags as Product Development

Organization Name: NBC – The Tonight Show Industry: Television Network/Television Show Name of contact if available: Stephen Burke – NBC CEO Description of How Social Media is used for Business Performance The current evolution of late night television has become … Continue reading

SalesForce.com Takes Innovation To New Heights.

Posted by Sarah on November 16th, 2013 in Product Development and Design / Comments Off on SalesForce.com Takes Innovation To New Heights.

  How can we increase sales leads? How do we develop a consumer driven product? Salesforce.com exemplifies the practice of leveraging social computing principles and technologies to support the product development process, innovation and business goals, programs and resources. They … Continue reading

Phonebloks Model Unblocks Supply Chains

Posted by Tushar on November 2nd, 2013 in Product Development and Design / Comments Off on Phonebloks Model Unblocks Supply Chains

Phonebloks is a great new design idea for mobile phones that does away with existing brands and aims to have an open-source supply-chain platform.  Millions of mobile phones are thrown away each year for one reason: mobile phones are not designed … Continue reading

How Many Ideas Have You Given Dell?

Posted by Candace Berner-Rubie on October 24th, 2013 in Product Development and Design / Comments Off on How Many Ideas Have You Given Dell?

“93% of digital marketing and advertising professionals believe that utilising social media as a mechanism for customer feed back provides an exceptional opportunity for product development.“ ~ Crimson Hexagon   With consumer opinion and feedback so easily accessible to corporations … Continue reading

CIO’s and CMO’s role in Social Product Development

Posted by Tushar on October 24th, 2013 in Product Development and Design / Comments Off on CIO’s and CMO’s role in Social Product Development

Customer feedback is the most precious input for Organizations that aspire to be at the leading edge of product innovation. The product life-cycles are getting  shorter and the competition is only getting tougher. There are a number of technologies in … Continue reading

Lego my Lego?

Posted by Dave Mazur on October 24th, 2013 in Product Development and Design / Comments Off on Lego my Lego?

LEGO Design by ME was a service introduced by the construction toy Lego. Launched in 2005 , before a fledgling Facebook ushered in the social media age, under the name LEGO Factory. The unique customization service allowed people to design their own Lego models using a … Continue reading

Minted: Making a Mint Off Crowdsourced Design

Posted by jaimieshort on October 23rd, 2013 in Product Development and Design / Comments Off on Minted: Making a Mint Off Crowdsourced Design

  Crowdsourcing has become a popular way to develop new products but many companies such as Frito-Lay use widespread campaigns to develop one new product. However, Minted uses crowdsourcing on a regular basis to keep their product line fresh and … Continue reading

It’s a DEWmocracy! Crowdsourcing to Uncover New Mountain Dew Flavour

Posted by Nicole Schmidt on October 23rd, 2013 in Product Development and Design / Comments Off on It’s a DEWmocracy! Crowdsourcing to Uncover New Mountain Dew Flavour

“Social Product Innovation is the practice of leveraging Social Computing principles and technologies to support the product development process, innovation and business goals, programs and resources.” Social media provides companies with the ability to share product information with a very … Continue reading

Let Them Eat Gluten-Free Cake: Social Media Listening Allows General Mills to Tap Into a Niche Market

Posted by vanessa.parks on October 23rd, 2013 in Product Development and Design / Comments Off on Let Them Eat Gluten-Free Cake: Social Media Listening Allows General Mills to Tap Into a Niche Market

Internet-savvy consumers have come to expect the opportunity to share their opinions, and companies are using this to their advantage. With the growing use of social media, product development is no longer reliant on traditional focus groups and customer surveys. … Continue reading

Gap’s “Accidental” Crowd-Sourcing Nightmare

Posted by Amanda Houseman on October 22nd, 2013 in Product Development and Design / Comments Off on Gap’s “Accidental” Crowd-Sourcing Nightmare

GAP opened its first doors in 1969 in San Francisco, California. In the beginning, it sold white cotton t-shirts, signature blue jeans and LPs. 50 years later, not much has changed. Though they sell less music these days, and have … Continue reading

Mr. Land’s Kids Who Care: The Brains Behind Crayola’s ColorCyle Program

Posted by LyndseyEhgoetz on October 22nd, 2013 in Product Development and Design / Comments Off on Mr. Land’s Kids Who Care: The Brains Behind Crayola’s ColorCyle Program

“I think they make great markers, but if they could recycle them, they would make the world a much better place!”-Student in Mr. Land’s Kid’s That Care Club Crayola has spent decades creating products to inspire young creative minds.   Crayola … Continue reading

CL!CK!

Posted by Sangeeta on June 13th, 2013 in Product Development and Design / Comments Off on CL!CK!

Take a look at Lego Click to see how the Cl!ck community is transforming lego. Author Laura M. Carillo outlines some of the quick thinking that enabled the success of this platform in the article “CL!CK – LEGO’s fun social … Continue reading