Product Development and Design
Enlightened organizations ought to engage with their customers and suppliers on the design, development and production of their products or services.
Social media enables close, extensive engagement that can lead to new products and services appearing in the market quickly, with few quality issues and at an economical cost.
Organization Name: Grounded Coffee Company Inc. Industry: Retail, Service Name of Contact: Nicole DiPinto, Scott Campbell Grounded Coffee Company in Midland, ON serves the freshest coffee in town. A bold statement, maybe, but one that’s hard to dispute, mainly because … Continue reading
How can we increase sales leads? How do we develop a consumer driven product? Salesforce.com exemplifies the practice of leveraging social computing principles and technologies to support the product development process, innovation and business goals, programs and resources. They … Continue reading
Customer feedback is the most precious input for Organizations that aspire to be at the leading edge of product innovation. The product life-cycles are getting shorter and the competition is only getting tougher. There are a number of technologies in … Continue reading
LEGO Design by ME was a service introduced by the construction toy Lego. Launched in 2005 , before a fledgling Facebook ushered in the social media age, under the name LEGO Factory. The unique customization service allowed people to design their own Lego models using a … Continue reading
Take a look at Lego Click to see how the Cl!ck community is transforming lego. Author Laura M. Carillo outlines some of the quick thinking that enabled the success of this platform in the article “CL!CK – LEGO’s fun social … Continue reading
In April 2013 General Electric announced it is going to turn to social media through a partnership with Quirky – a social platform that specializes in helping inventors turn ideas into actual products. GE will license hundreds of patents to … Continue reading
Coca-Cola a Global Leading Beverage Company Embraces Product Innovation The Coca-Cola Company, incorporated in September 1919, a global leading beverage company with over 500 brands recently introduced its ground breaking product innovation Coca-Cola Freestyle™ a revolutionary, new, interactive touch screen fountain capable … Continue reading
We have all had that great idea for a product or a service that will revolutionize our world but 99.9% of us don’t do anything about it. In the past the reason so many of these ideas wouldn’t develop is … Continue reading
Organization Name: Cut on Your Bias Industry: Clothing, Retail, Fashion Name of Contact: Author of article, Lauren Indvik Web References: http://yhoo.it/IQssvb Description of how social media is used for business performance: Calling on customers for product design ideas is a … Continue reading
Organization name: Threadless Industry: Clothing Web references: http://www.fastcompany.com/article/william-taylor-practically-radical-primer-threadless Description of how social media is used for business performance: Threadless is a company thriving in an old-fashioned business–selling T-shirts. Their unique approach to designing their products and running their company has … Continue reading
Traditional focus groups and research panels can be an expensive and limited exercise in customer insights and engagement – using social media for a crowdsourced approach by engaging your customers and fans to help to develop your product can be not only beneficial to the brand in creating brand advocates it can also be just plain fun and exciting word-of-mouth. Continue reading
In their interesting paper called ‘A Little Book of F Laws’ Russell Ackoff and Herbert Addison comment on the basic human nature of consumers by making the following assertion: “There is no point in asking consumers – who do not … Continue reading