Product Development and Design

Enlightened organizations ought to engage with their customers and suppliers on the design, development and production of their products or services.

Social media enables close, extensive engagement that can lead to new products and services appearing in the market quickly, with few quality issues and at an economical cost.

SalesForce.com Takes Innovation To New Heights.

Posted by Sarah on November 16th, 2013 in product design product development Product Development and Design / Comments Off

  How can we increase sales leads? How do we develop a consumer driven product? Salesforce.com exemplifies the practice of leveraging social computing principles and technologies to support the product development process, innovation and business goals, programs and resources. They … Continue reading

Connecting with Colour: CIL’s Paint Chips for Men Campaign

In a world where social media has become commonplace, marketing campaigns need to do more than just grab your attention – they need to connect with the consumer. Social media allows companies to encourage dialogue with their consumers, engaging them … Continue reading

Phonebloks Model Unblocks Supply Chains

Posted by Tushar on November 2nd, 2013 in product design Product Development and Design supply chain management The Future of Social Media / Comments Off

Phonebloks is a great new design idea for mobile phones that does away with existing brands and aims to have an open-source supply-chain platform.  Millions of mobile phones are thrown away each year for one reason: mobile phones are not designed … Continue reading

How Many Ideas Have You Given Dell?

Posted by Candace Berner-Rubie on October 24th, 2013 in customer engagement Marketing and Social Media product design product development Product Development and Design / Comments Off

“93% of digital marketing and advertising professionals believe that utilising social media as a mechanism for customer feed back provides an exceptional opportunity for product development.“ ~ Crimson Hexagon   With consumer opinion and feedback so easily accessible to corporations … Continue reading

CIO’s and CMO’s role in Social Product Development

Posted by Tushar on October 24th, 2013 in customer engagement product development Product Development and Design Uncategorized / Comments Off

Customer feedback is the most precious input for Organizations that aspire to be at the leading edge of product innovation. The product life-cycles are getting  shorter and the competition is only getting tougher. There are a number of technologies in … Continue reading

Lego my Lego?

Posted by Dave Mazur on October 24th, 2013 in product design product development Product Development and Design / Comments Off

LEGO Design by ME was a service introduced by the construction toy Lego. Launched in 2005 , before a fledgling Facebook ushered in the social media age, under the name LEGO Factory. The unique customization service allowed people to design their own Lego models using a … Continue reading

Can Social Media Help Reduce the High Failure Rate in New Product Introductions?

Posted by John Andrade on October 23rd, 2013 in marketing Marketing and Social Media product design product development Product Development and Design / Comments Off

“Product failure rate for established big companies is more than 65 per cent, but for the start-up companies’ failure rate is even higher at 90 per cent.”  And this scenario has not improved in the last 30 years, according to … Continue reading

Minted: Making a Mint Off Crowdsourced Design

Posted by jaimieshort on October 23rd, 2013 in product development Product Development and Design Uncategorized / Comments Off

  Crowdsourcing has become a popular way to develop new products but many companies such as Frito-Lay use widespread campaigns to develop one new product. However, Minted uses crowdsourcing on a regular basis to keep their product line fresh and … Continue reading

Design My Car On Facebook? I “Like” That!

Posted by Paul Reifenstein on October 23rd, 2013 in customer engagement Product Development and Design The Future of Social Media Uncategorized / Comments Off

Most people get a kick out of “liking” a friends’ updated Facebook status or a picture from their weekend adventures.  The moment someone announces a major life update, “friends” emerge from the wood work and click the like button.  We … Continue reading

Let Them Eat Gluten-Free Cake: Social Media Listening Allows General Mills to Tap Into a Niche Market

Posted by vanessa.parks on October 23rd, 2013 in product design product development Product Development and Design / Comments Off

Internet-savvy consumers have come to expect the opportunity to share their opinions, and companies are using this to their advantage. With the growing use of social media, product development is no longer reliant on traditional focus groups and customer surveys. … Continue reading

Gap’s “Accidental” Crowd-Sourcing Nightmare

Posted by Amanda Houseman on October 22nd, 2013 in Product Development and Design / Comments Off

GAP opened its first doors in 1969 in San Francisco, California. In the beginning, it sold white cotton t-shirts, signature blue jeans and LPs. 50 years later, not much has changed. Though they sell less music these days, and have … Continue reading

Mr. Land’s Kids Who Care: The Brains Behind Crayola’s ColorCyle Program

Posted by LyndseyEhgoetz on October 22nd, 2013 in Product Development and Design Uncategorized / Comments Off

“I think they make great markers, but if they could recycle them, they would make the world a much better place!”-Student in Mr. Land’s Kid’s That Care Club Crayola has spent decades creating products to inspire young creative minds.   Crayola … Continue reading

CL!CK!

Posted by Sangeeta on June 13th, 2013 in product design product development Product Development and Design / Comments Off

Take a look at Lego Click to see how the Cl!ck community is transforming lego. Author Laura M. Carillo outlines some of the quick thinking that enabled the success of this platform in the article “CL!CK – LEGO’s fun social … Continue reading

General Electric Turns to Social Media to Develop Products from its Patent Portfolio

Posted by Carrie on June 13th, 2013 in product design product development Product Development and Design Uncategorized / Comments Off

In April 2013 General Electric announced it is going to turn to social media through a partnership with Quirky – a social platform that specializes in helping inventors turn ideas into actual products. GE will license hundreds of patents to … Continue reading

Napkin Labs Takes Facebook Fandom to Another Level

Gone are the days when companies counted their Facebook page likes and gave themselves a pat on the back for a job well done. It isn’t about how many likes you have anymore; it’s about what you can do with the … Continue reading

Squishable Puts Customers At The Centre Of Product Development

Posted by northfieldrc on June 13th, 2013 in product design product development Product Development and Design / Comments Off

Your business’ social media community can be an invaluable asset when working through product or service development. At Squishable.com, a stuffed animal maker in NYC, they’ve used Facebook as a research and consultation tool to help inform product development.   … Continue reading

Cisco Wants To Communicate With Their Customers

Posted by olopezme on June 13th, 2013 in Product Development and Design Uncategorized / Comments Off
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If there is a company that knows communications, that company is CISCO. If there is a company that knows how to make that its other companies can interact quickly and efficiently with their customers, that company is CISCO. If there … Continue reading

IdeaStorm at Dell

Posted by jsums15 on June 12th, 2013 in product design product development Product Development and Design / Comments Off

The relationship between business and consumers is in the midst of drastic change. The traditional business model of pushing products out to the public, is quickly being replaced by a new model that involves consumers pulling their desired products from … Continue reading

Ben & Jerry’s Asks You to Do The World A Flavor

Over the past couple of years, it is has been pretty clear that we have been witnessing some major shifts in the ways that businesses are operating. Digital and social media have come to play key roles in core marketing … Continue reading

Heineken’s Ideas Brewery Taps into Customer Innovations

Posted by Terrah on June 11th, 2013 in customer engagement product design product development Product Development and Design / Comments Off

Today’s consumers do just that – we consume.  We have more choice than ever before, both locally and abroad, and we want to get our hands on the latest and greatest products. It’s this “out with the old, in with … Continue reading

AriZona Iced Tea Celebrated 20 Years – And YOU Designed the Cans!

Posted by barryrooke on June 10th, 2013 in Product Development and Design / Comments Off

20 years in business is quite a success story, and for the AriZona Iced Tea company (makers of different types of iced tea, sports beverages and the Arnold Palmer “Half and Half” drinks), it was time for its fans to create the … Continue reading

Learn Through Videos and What Jack Dorsey Really Have to Say About Square.

Recently, I watched a video on the OpenCourse website in China on my tablet about a presentation called “The Power of Curiosity and Inspiration” for Stanford University by the founder of Twitter. His name is Jack Dorsey, and he worked … Continue reading

Coca-Cola’s Leading Edge Product Development Innovation

Posted by i_hub_com on February 27th, 2013 in customer engagement product design product development Product Development and Design / Comments Off

Coca-Cola a Global Leading Beverage Company Embraces Product Innovation The Coca-Cola Company, incorporated in September 1919, a global leading beverage company with over 500 brands recently introduced its ground breaking product innovation Coca-Cola Freestyle™  a revolutionary, new, interactive touch screen fountain capable … Continue reading

Do Us a Flavour and Win $50,000

Posted by jreed on February 27th, 2013 in customer engagement product design product development Product Development and Design / Comments Off

What do you get when you cross Canadians with potato chips and add money? Lay’s is banking on it creating the next great chip flavour. The Lay’s® Canada Do Us A Flavour™ Contest premise is that consumers submit a new … Continue reading

Tweeted Hot Wheels® and GM Chevrolet Very Own Twitter Vending Machine

For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® … Continue reading

Build it and they will come. Better yet, listen and they tell you how to build it.

Move over traditional marketing, there’s a not so new kid in town. Once upon a time we were influenced to buy the products with the best TV and print ads, or those endorsed by the most popular celebrities. Those tactics … Continue reading

Can Myspace Be Cool Again?

Posted by KiyomiRutledge on November 19th, 2012 in future Product Development and Design The Future of Social Media / Comments Off

Can Justin Timberlake bring Myspace back? Justin Timberlake and his partners at Specific Media are trying to revive Myspace with a new design and added functionality. But can anyone save this social network that has seen its number dwindle to … Continue reading

Virtual Fashion Mirror – The Future of Shopping

Posted by Jaya Jayaraman on November 18th, 2012 in Marketing and Social Media Product Development and Design The Future of Social Media / Comments Off

As early as 2008, networking giant Cisco was well along in its social media evolution. Cisco was visible on Facebook, Twitter and YouTube. Cisco won Light Reading’s 2010 Leading Lights Award for Best Marketing using social media and shaving approximately $100,000 … Continue reading

Groupon: Collective Buying Power Gone Wrong?

Groupon is a company that offers coupons and deals to its users on a daily basis. The premise behind Groupon is to use customer feedback to gauge demand for products and services. Interested parties purchase the coupon and only if … Continue reading

Burger joint turns to social media to improve product delivery

Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company … Continue reading

Crowd Sourcing: A Quirky new path for Entrepreneurs

Posted by a2miller on October 21st, 2012 in product design product development Product Development and Design / Comments Off

We have all had that great idea for a product or a service that will revolutionize our world but 99.9% of us don’t do anything about it. In the past the reason so many of these ideas wouldn’t develop is … Continue reading

Social Media and Reality TV

Organization Name: ABC’s The Glass House Web References: Social TV ABC The Glass House According to a recent survey by Viacom, 56% of viewers are using social media while watching TV. They are communicating on blogs, facebook, twitter and apps … Continue reading

Nokia`s Innovative Product – The Nokia Gift Machine!

Today social media channels/technologies have transformed significantly the way companies collaborate, innovate and provide solutions – solutions encompassing employees, prospects, partners, customers and products.  Through social networking, engineers are able to explore design solutions at a grass-root level wherein the … Continue reading

Coca Cola’s Social Media Strategy – “Let’s not just listen. Let’s converse.”

Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola … Continue reading

Samuel Adams Taps Social Networks to Create a New Brew

Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 … Continue reading

Taco Bell Launches Doritos Locos Tacos Using Integrated Social Media Campaign

Posted by corrieabird on October 19th, 2012 in customer engagement Product Development and Design / Comments Off

Taco Bell partnered with Doritos to launch a new product Doritos Locos Tacos – a hard shelled taco made of Nacho Cheese Doritos Chips. Taco Bell determined that “80-90% of Taco Bell-related conversations were taking place on Twitter” they used … Continue reading

Design-It-Yourself

Posted by jessicaseifried on May 18th, 2012 in customer engagement product development Product Development and Design / Comments Off

Organization Name: Cut on Your Bias Industry: Clothing, Retail, Fashion Name of Contact: Author of article, Lauren Indvik Web References: http://yhoo.it/IQssvb Description of how social media is used for business performance: Calling on customers for product design ideas is a … Continue reading

Integrating Social Network Effects in Product Design

Interesting article on how to effectively use social media for product development and design. Focusing on a) identifying the product with the largest market share and b) determining the least expensive way of influencing individuals and strengthening product diffusion over … Continue reading

Diamond Candles

Title of Post: Getting real time analysis of which future candle scents customers would be most likely to favor. Organisation Name:  Diamond Candles Industry:  Retail Sales Web references: http://scents.diamondcandles.com/ http://youtu.be/cvCTx0ebOZ4 Description of how social media is used for business performance: … Continue reading

CDC Software

Title of Post: Managing multiple time zones, geographies and languages to deliver new products and version releases. Organisation Name:  CDC Software Industry:  Computer Software Web references: website: http://www.facebook.com/cdcsoftware; Video: http://www.youtube.com/cdcsoftware Description of how social media is used for business performance: … Continue reading

Cisco Systems

Title of Post: Accelerating time to market and time to revenue generation. Organisation Name:  Cisco Systems Industry:  Computer Network Hardware Web references: website: http://quad.cisco.com/; More Information: http://www.cisco.com/web/about/ciscoitatwork/collaboration/prod_dev_with_quad.html Description of how social media is used for business performance: The Cisco Enterprise … Continue reading

General Electric

Posted by gerrycall on February 19th, 2012 in product design product development Product Development and Design / Comments Off

Title of Post: Leveraging knowledge and ideas beyond the company walls to develop new power grid technologies. Organisation Name:  General Electric Industry:  Utilities Name of contact if available: Web references: http://www.ecomagination.com/ Description of how social media is used for business … Continue reading

Madison Electric Products

Posted by gerrycall on February 19th, 2012 in product design product development Product Development and Design / Comments Off

Title of Post: Developing products that solve problems, meet a need or increase efficiencies, without breaking the bank through research and development. Organisation Name:  Madison Electric Products Industry:  Electrical Manufacturing Name of contact if available: Rob Fisher, Director of Marketing … Continue reading

HopeLab

Posted by gerrycall on February 19th, 2012 in product design product development Product Development and Design / Comments Off

Title of Post: To develop effective products that address childhood obesity by increasing physical activity in tweens. Organisation Name:  HopeLab Industry: Non Profit Name of contact if available: Web references: http://www.hopelab.org/innovative-solutions/ruckus-nation/ Description of how social media is used for business … Continue reading

Prize4Life

Posted by gerrycall on February 19th, 2012 in future product design product development Product Development and Design / Comments Off

Title of Post: Identifying a biomarker for ALS, a progressive and fatal neurodegenerative disease. Organisation Name:  Prize4Life Industry:  Healthcare Web references: http://www.innocentive.com/ Description of how social media is used for business performance: Working with the online crowdsourcing organization InnoCentive, Prize4Life … Continue reading

Threadless: The Customer is the Company

Posted by ebresser on February 18th, 2012 in customer engagement product design product development Product Development and Design / Comments Off

Organization name: Threadless Industry: Clothing Web references: http://www.fastcompany.com/article/william-taylor-practically-radical-primer-threadless Description of how social media is used for business performance: Threadless is a company thriving in an old-fashioned business–selling T-shirts. Their unique approach to designing their products and running their company has … Continue reading

Kraft uses “social listening” as a way to determine if they should enter the burger business

Posted by Julie Kalbfleisch on February 17th, 2012 in product development Product Development and Design Uncategorized / Comments Off

Organization Name: Kraft Foods; Nielson Web references: http://www.kraftrecipes.com/home.aspx http://www.nielsen.com/us/en.html When Kraft started looking at the burger industry as a potential market they turned to market research powerhouse Nielson for help with engaging with their audience via “social listening” In the … Continue reading

The LEGO Group Uses Customer Ideas and Preferences to Develop and Launch New Products

Posted by Amy on February 13th, 2012 in customer engagement product design product development Product Development and Design / Comments Off

Organization Name:  LEGO CUUSOO Web references: http://lego.cuusoo.com/ http://www.youtube.com/watch?feature=player_embedded&v=U6yDJA2a4lM https://www.facebook.com/LEGO.CUUSOO Description of how social media is used for business performance Lego Cuusoo is a site for sharing LEGO concepts with the aim of getting them released as real products. The public … Continue reading

Interview With Jesse Rodgers of TribeHR

Posted by pdcarr on September 29th, 2011 in Marketing and Social Media Product Development and Design / Comments Off

Yesterday I interviewed Jesse Rogers of TribeHR – a human resources software as a service company from Waterloo, Ontario. I met with a number of the members of their team and they were a nice group of people. They have … Continue reading

Fiat Mio- The World’s First Ever Crowdsourced Car

Posted by Rahim on July 8th, 2011 in Product Development and Design / Comments Off

While much of the activity surrounding social media for business performance has focused on marketing and advertising products already in the marketplace, Fiat has pushed the envelope by incorporating it into their product development strategies. The Fiat Mio, launched at … Continue reading

Social Co-Creation – Vitamin Water’s Social Media Product Innovation Experiment

Traditional focus groups and research panels can be an expensive and limited exercise in customer insights and engagement – using social media for a crowdsourced approach by engaging your customers and fans to help to develop your product can be not only beneficial to the brand in creating brand advocates it can also be just plain fun and exciting word-of-mouth. Continue reading

Social Media and Product Innovation: Helping Consumers Find Out What They Want

Posted by ddawkins on July 4th, 2011 in Product Development and Design / Comments Off

In their interesting paper called ‘A Little Book of F Laws’ Russell Ackoff and Herbert Addison comment on the basic human nature of consumers by making the following assertion: “There is no point in asking consumers – who do not … Continue reading