Employee involvement can have significant impact on organizational performance. High employee involvement improves employee motivation and participation in continuous improvement.
Social media is used by organizations to facilitate greater employee involvement, and is a business strategy that will expand in the future.
A recent study by Evolv, a startup data analytics company, revealed employees who actively used 1-4 social networking sites on a weekly basis stayed longer in their jobs than those who didn’t use sites at all. The study also showed Customer … Continue reading
Over the past couple of years, Virgin Media has altered their communication strategies to incorporate more employee involvement via social media. According to a case study conducted in 2010, Virgin Media’s Head of Internal Communications, Helen Farrar, describes that there … Continue reading
It’s no secret that social media is changing the way we communicate at work. In fact, the term “social employee” has been used to describe today’s hyper-connected employees. It’s no longer just about staying connected with friends and family in … Continue reading
I have tried and failed to launch an internal CEO blog. I provided information on what it could do for the organization as we went through change, how it could humanize the CEO and make him or her more accessible, … Continue reading
Since 2008, the Social Media Communications Team at Nokia has been dedicated to the use of social media internally in order to keep employees involved. The main goal of the team is to Encourage the use of social media internally to … Continue reading
The US economy takes a $370 Billion hit from over 70% of employees, that are actively or passively disengaged with their work. There are tools that exist which are specifically geared to engage employees internally in social media, with one … Continue reading
When you hear the word “blog” you think personal, online material like Paperback Writer or Janelle Evans type blogs. But the use of blog by an organization can go much further than just talking about their own product for marketing purposes, … Continue reading
It is known to all that the use of social media by employees of a particular company can become so prevalent that even in working hours many people can spend some time reviewing some of the photos of your contacts, … Continue reading
For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® … Continue reading
High profile celebrity endorsers are nothing new- we all recognize the Snapple Lady and Jared from Subway. With the advent of social media, celebrity reach can push products even further in the minds of consumers. And this is what many … Continue reading
A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s … Continue reading
One of the key areas of interest for today’s companies is employee engagement. To make the most of today’s rightsized and restructured resource pools, companies are striving to achieve employee retention while maximizing the contributions of their select employee pools. … Continue reading
Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol. Whether … Continue reading
Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company … Continue reading
Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 … Continue reading
Organization Name: McDonalds Industry: Fast Food Web References: http://socialmediatoday.com/node/434385 http://business.financialpost.com/2012/08/10/mcdonalds-social-media-conscience/ As the article suggests, when we think of McDonalds, the thought of fatty greasy food and minimum wage workers pop up in minds of most people. However in order to … Continue reading
Organization Name: Lululemon Athletica Industry: Retail Apparel Web References: http://strategyonline.ca/2012/03/05/lululemon-inspires-socially/ http://strategyonline.ca/2012/09/28/brands-of-the-year-lululemon-takes-local-to-the-next-level/ http://www.lululemon.com A social media success story, Lululemon Athletica, was founded with one store in 1998 by Chip Wilson in Vancouver, BC. Now, with 180 stores in Canada, the US, … Continue reading
Web References: http://www.visceralbusiness.com/research-insights/reports/the-2012-charity-social-100-index/ http://www.thefinancialist.com/how-social-media-and-the-web-are-transforming-philanthropy-bill-woodson-credit-suisse/ http://www.guardian.co.uk/voluntary-sector-network/2012/sep/24/social-charity-index-engaged?CMP=twt_gu http://socialmediatoday.com/mila-araujo/851101/empowering-non-profits-drive-positive-change-social-media http://www.xperedon.com/news_1283 Social Media & Philanthropy It was inevitable. Thanks to the increased connection with people across the globe via social media mediums such as Twitter, Facebook & YouTube, the strategy has changed for charitable … Continue reading
Title: Best Western uses Social Media for Employee Recognition Organization Name: Best Western Web References: Social Media Workplace Study Employee Engagement Employee Recognition Description of how social media is used for business performance: Not only are companies recognizing their top employees … Continue reading
The rise of Social Media over the past 10 years has been staggering. Once seen as only a personal network it has now been adopted by many companies as a vital communication, marketing and client service tool. However, the adoption of these tools … Continue reading
Organisation: Dell Industry: Information Technology Web References: http://www.readwriteweb.com/enterprise/2011/07/how-dell-really-listens-to-its.php http://content.dell.com/us/en/corp/about-dell-social-media http://www.businessinsider.com/is-dell-the-worlds-most-social-company-scorecard-2011-6 http://content.dell.com/us/en/corp/d/corp-comm/make-a-difference.aspx How Dell differentiates itself as the world’s most social company Social media is not a mere a tool for Dell. It’s an extension of the company’s brand, which is … Continue reading
Organization Name: Ford Motor Company Industry: Automotive Web Reference: Ford Motor Company Press Release: http://media.ford.com/article_display.cfm?article_id=28019 Scott Monty, www.scottmonty.com Fast Company, http://www.fastcompany.com/1668368/corporate-social-media-policies-good-mediocre-and-ugly Shel Holtz, www.socialmediatoday.com/shelholtz/838001/ford-s-vision-one-social http://socialmediapolicy.com/2012/03/09/ford-motor-companys-digital-participation-guidelines/ Description of how Ford Motor Company has leveraged social media to increase business performance For a company who sold … Continue reading
Company Name: Pfizer Description of how Pfizer uses social media for employee involvement & business performance Pfizer uses social media channels to empower and engage employees in an online community called Think Science Now. The Think Science Now community allows … Continue reading
It’s always a pleasure and such an inspiration to watch or to read what mavericks and leaders go through when they want to create something new in the world that doesn’t exist the day before. Listen to the story of … Continue reading
One of the many areas that social media has the ability to enhance is customer relations and/or customer engagement. As in other areas of social media, this can manifest itself in a number of ways. Social media can facilitate the … Continue reading
Organization Name: RetailingToday.com Industry: Journalism – Retail business news, trends, research and analysis Name of contact if available: Author of article: Elizabeth Cogswell Baskin President and CEO, Tribe Blog info: www.goodcompanyblog.com Web references: http://www.retailingtoday.com/article/employee-engagement-social-media-world http://www.retailingtoday.com/ Description of how social … Continue reading
Organization Name: Red Door Interactive Industry: Marketing Agency Web Reference: http://mashable.com/2012/04/06/pinterest-employee-engagement/ Description of how social media is used for business performance: Pinterest is primarily image-based and engagement is all about leveraging visual images to establish quick connections between brands and … Continue reading
The following article “Importance of Employee Involvement in Social Media for the Success of the Company” is posted by vikkasingal in Social Media Updates: http://blog.ribbun.com/importance-of-employee-involvement-in-social-media-for-the-success-of-the-company/ It is a short article addressing major benefits of employee involvement in social media: Employees engaging … Continue reading
Organization Name: Altimeter Group Industry: Research Name of Contact if Available: Brian Solis Web Reference: www.briansolis.com Description of how social media is used for business performance In this case study, Brian Solis examines if internal social networks can improve employee … Continue reading
Organisation Name: TransUnion Industry: Credit Information and Information Management Services Contact: John Parkinson, Chief Technology Officer Web References: http://www.socialtext.com/blog/2009/03/roi-of-social-networking-for-t/ (abridged from a post by Ross Mayfield, Chairman, President & Co-founder of Socialtext, reporting on an interview of John Parkinson by … Continue reading
Title of Post: GE MarkNet – How an Innovative Internal Social Networking Tool Broke Down Organizational Silos and Cut Costs Organization Name: GE Industry: Diversified Machinery Web references: http://www.ge.com; http://socialmediab2b.com/2011/02/b2b-social-media-example-ge-marknet/; http://www.forbes.com/2010/07/27/ge-twitter-facebook-marketing-engagement-cmo-network-steve-liguori.html; http://hosting.slackbarshinger.com/bmail/pdf/NovBMAIL_OctLuncheonReport_tp.pdf; Description of how social media is used … Continue reading
Organization: TEVA Pharmaceuticals Industry: Pharmaceutical manufacturing Web References: http://www.fiercepharmamanufacturing.com/story/teva-supply-chain-gets-boost-social-media/2011-07-26 http://logisticsviewpoints.com/2011/08/10/want-a-fast-response-supply-chain-focus-on-facilitating-people-to-people-communication/ Youtube Webcast: http://www.youtube.com/watch?v=Iw5xdSO4S1c&feature=player_embedded#t=1379s Description of how social media is used for supply chain management: In the volatile pharmaceutical market, it is difficult to predict product demand. With a typical industry … Continue reading
Title of Post: Managing multiple time zones, geographies and languages to deliver new products and version releases. Organisation Name: CDC Software Industry: Computer Software Web references: website: http://www.facebook.com/cdcsoftware; Video: http://www.youtube.com/cdcsoftware Description of how social media is used for business performance: … Continue reading
Title of Post: Accelerating time to market and time to revenue generation. Organisation Name: Cisco Systems Industry: Computer Network Hardware Web references: website: http://quad.cisco.com/; More Information: http://www.cisco.com/web/about/ciscoitatwork/collaboration/prod_dev_with_quad.html Description of how social media is used for business performance: The Cisco Enterprise … Continue reading
Organization name: Moksha Yoga Hamilton Web references: www.mokshayogahamilton.com http://www.youtube.com/user/mokshahamilton https://www.facebook.com/pages/Moksha-Yoga-Hamilton/109394885759082 Description of how social media is used for business performance: Moksha Yoga Hamilton staff members participate in one of four committees, each aimed at using engagement tactics to have a … Continue reading
Organization name: Molson Coors Canada Web references: www.molsoncoors.com http://www.cmswire.com/cms/enterprise-collaboration/does-your-community-help-people-succeed-011696.php http://pistachioconsulting.com/molson-social-media-case-study/ http://blog.molson.com/community/2011/11/18/i-love-rewards-loves-molson-coors-canada/ Description of how social media is used for business performance: Molson Coors was able to significantly improve its employee engagement through its “Our Brew” program aimed at defining and communicating … Continue reading
Organization name: VistaPrint Industry: Print and marketing services Web references: http://www.jmorganmarketing.com/implementing-enterprise-2-0-at-vistaprint-part-one-business-drivers/ Description of how social media is used for business performance: VistaPrint is one of the most rapidly growing companies in the United States and has been able to face … Continue reading
Organization name: IBM Industry: Computer software, Computer hardware, IT services Web references: http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/ http://www.ibm.com/smarterplanet/global/files/us__en_us__socialbusiness__becoming_a_social_business_ibm_story.pdf Description of how social media is used for business performance IBM provides internal social media tools for thousands of employees in more than 170 countries and … Continue reading
Eastman Kodak Company Photography/Visual Arts Name of contact: Jeff Hayzlett, Chief Marketing Officer, Vice President Twitter: @JeffreyHayzlett Web references: http://www.kodak.com/ http://www.facebook.com/kodak http://twitter.com/kodakCB Eastman Kodak Company is a multinational US corporation which produces imaging and photographic materials and equipment. The company … Continue reading
Organization Name: Cisco Systems, Inc Industry: Computer Networking Web References: http://www.cisco.com/ , http://www.scribd.com/doc/33461366/Cisco-Social-Media-Policy-Guidelines-and-FAQs , http://blogs.cisco.com/socialmedia/social-media-%E2%80%93-the-efficacy-of-the-corporate-guide/ , http://blogs.cisco.com/author/ChristopherBurgess/ , http://blogs.cisco.com/ Description on how social media is used for business performance: Cisco Systems, Inc. has implemented its own social media policy guidelines. … Continue reading
Organization Name: IBM Industry: Technology Web References: http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/, http://www.research.ibm.com/social/projects_socialblue.html, http://www.ibm.com/blogs/zz/en/guidelines.html Description of how social media is used for business and employee involvement In times when many companies are scurrying to implement a social media policy in fear that post may … Continue reading
Organisation Name: General Electric Industry: Conglomerate Web references: http://www.zdnet.com/blog/collaboration/ges-enterprise-collaboration-backbone/126 http://www.internetevolution.com/author.asp?section_id=625&doc_id=172105 http://www.itbusinessedge.com/cm/blogs/all/ge-nails-the-internal-social-network/?cs=11657 http://www.itbusinessedge.com/cm/blogs/all/most-companies-cant-afford-ges-custom-approach-to-social-networking/?cs=11658 http://money.cnn.com/magazines/fortune/fortune_archive/2008/07/21/105711270/index.htm http://chucksblog.typepad.com/a_journey_in_social_media/2008/07/a-humbling-expe.html Description of how social media is used for business performance General Electric, founded in 1878 in New Jersey, started work at the turn of this century … Continue reading
Social Media is about engagement on mulitple levels: Customers, Employees, the Supply Chain and Product Development, all of which can be distilled to a simple mantra: Listen, Engage and Act Continue reading
Zappos uses Twitter extensively and encourages employees to get involved. By clicking on the links above you can see this in operation. Continue reading
