Employee involvement can have significant impact on organizational performance. High employee involvement improves employee motivation and participation in continuous improvement.
Social media is used by organizations to facilitate greater employee involvement, and is a business strategy that will expand in the future.
For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® … Continue reading
High profile celebrity endorsers are nothing new- we all recognize the Snapple Lady and Jared from Subway. With the advent of social media, celebrity reach can push products even further in the minds of consumers. And this is what many … Continue reading
A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s … Continue reading
One of the key areas of interest for today’s companies is employee engagement. To make the most of today’s rightsized and restructured resource pools, companies are striving to achieve employee retention while maximizing the contributions of their select employee pools. … Continue reading
Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol. Whether … Continue reading
Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company … Continue reading
Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 … Continue reading
Organization Name: McDonalds Industry: Fast Food Web References: http://socialmediatoday.com/node/434385 http://business.financialpost.com/2012/08/10/mcdonalds-social-media-conscience/ As the article suggests, when we think of McDonalds, the thought of fatty greasy food and minimum wage workers pop up in minds of most people. However in order to … Continue reading
Organization Name: Lululemon Athletica Industry: Retail Apparel Web References: http://strategyonline.ca/2012/03/05/lululemon-inspires-socially/ http://strategyonline.ca/2012/09/28/brands-of-the-year-lululemon-takes-local-to-the-next-level/ http://www.lululemon.com A social media success story, Lululemon Athletica, was founded with one store in 1998 by Chip Wilson in Vancouver, BC. Now, with 180 stores in Canada, the US, … Continue reading
Web References: http://www.visceralbusiness.com/research-insights/reports/the-2012-charity-social-100-index/ http://www.thefinancialist.com/how-social-media-and-the-web-are-transforming-philanthropy-bill-woodson-credit-suisse/ http://www.guardian.co.uk/voluntary-sector-network/2012/sep/24/social-charity-index-engaged?CMP=twt_gu http://socialmediatoday.com/mila-araujo/851101/empowering-non-profits-drive-positive-change-social-media http://www.xperedon.com/news_1283 Social Media & Philanthropy It was inevitable. Thanks to the increased connection with people across the globe via social media mediums such as Twitter, Facebook & YouTube, the strategy has changed for charitable … Continue reading
