Category Archives: Uncategorized
Going Mobile – The Good, The Bad & The Ugly
Not so many years ago my daily work routine consisted of turning on my computer, doing some project work, checking email, making calls, getting out into the world and networking the old fashioned way. Face to face. Fast forward to … Continue reading
I’m a giant nerd for Giantnerd’s social media
Marketing and social media have been growing closer and closer over the last few years. More businesses are utilizing the benefits of social media than ever before. I mean, why wouldn’t they? The benefits, advanced tools, and amount of users … Continue reading
The Lagging Adoption of Social Media in Supply Chain Management
The massive impact of social media technology on the sales and marketing functions of most businesses is no longer debatable. The further reach of social media into functions such as customer support and product development is also tangible and accelerating. … Continue reading
Kobo Knows Everything. How Indigo transformed from selling to the Bookworms, to to Internet Surfers.
Kobo has launched a contest on Twitter that increased the company’s twitter follower by 43%. There is a lot of people on Twitter and Facebook today, and the power of readers’ engagement to boost companies’s future sales is huge. People … Continue reading
Smartphone Media
Social media has changed the way we perceive products and services. As consumers we now have several outlets to get our feedback back to the companies we patron. According to Niels Schillewaert, PhD, Managing Partner of InSites Consulting, New York., … Continue reading
Smart TV’s and the Diversity of Social Media
Technology has allowed us to increase our efficiency at being “connected”. Whether the connection is for work or pleasure, we use computers, tablets and smart phones to have a constant “connection”. Social Media continues to show its diversity … Continue reading
Can Social Media Metrics Predict the US Presidential Election?
With the US Presidential election fast approaching, there has been an increase in social media tools and metrics being used along side political polls and pundits to predict who will be the next President of the United States. The use … Continue reading
Samuel Adams Taps Social Networks to Create a New Brew
Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 … Continue reading
Philanthropy Redefined by Social Media
Web References: http://www.visceralbusiness.com/research-insights/reports/the-2012-charity-social-100-index/ http://www.thefinancialist.com/how-social-media-and-the-web-are-transforming-philanthropy-bill-woodson-credit-suisse/ http://www.guardian.co.uk/voluntary-sector-network/2012/sep/24/social-charity-index-engaged?CMP=twt_gu http://socialmediatoday.com/mila-araujo/851101/empowering-non-profits-drive-positive-change-social-media http://www.xperedon.com/news_1283 Social Media & Philanthropy It was inevitable. Thanks to the increased connection with people across the globe via social media mediums such as Twitter, Facebook & YouTube, the strategy has changed for charitable … Continue reading