The enterprise of the future (whether private or public sector, large or small) will use social media extensively as a normal part of its day-to-day activities. Just as communication with social media is becoming something that we take for granted in our personal lives, so too will it become normal in our work environments.
The increased use of social media in individual functional areas of the organization is expected to merge as it progresses. This will lead to increased opportunities for improvement, based on exploiting opportunities for organization-wide collaboration and sharing of information.
When someone says the words “social media” often the first thing that comes to mind are sites like Facebook, Twitter or Instagram. While these social networking services are definitely an extremely popular— and important—part of social media, the true definition of encompasses much more than just social networking. “Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.“ – SocialMediaDefined.com It is undeniable then that as social media continues to grow and adapt, it increasingly presents new opportunities for businesses to engage with their customers. Companies are always looking for new ways to market their products and sometimes the opportunity exists to reach to consumers in a way that puts them in control of the interaction.
Imagine for a moment a world without crimes. Sounds like something right out of the movie ‘Minority Report’ right? This movie starring Tom Cruise looks into the not so distant future 2054 A.D. when crime is virtually eliminated, thanks to an elite law enforcing squad called “Precrime”. They did this using three gifted humans (called “Pre-Cogs”) that have special powers who see into the future and predict crimes before they happen.  Even my favorite show Person of Interest plays into this obsession. For those who haven not seen this show it’s about “The Machine”- a futuristic man made system used to predict violent acts through analyzing various government agency feeds, combined with data collected from various other sources, including video footage, phone calls,GPS, electronic transactions, e-mail, and social media helps its inventor to stop crime before it actually happens. Please take a look. Yes these are fictional representations, however they are not a far stretch of what is actually happening today. Are we really living in a police state where big brother is watching our every move? This blog will highlight some of the technologies used by police forces around the world,, and like it or not they are accessing your social media posts to do so. “Big Brother is Watching You.” ― George Orwell, 1984 Researching this topic I have learnt that countries around the world are adopting technologies and software to further their pursuit to stop crimes before they happen. These proprietary systems are using public data though various social networks and running it through their algorithms to detect possible threats. Recently, there has been a huge wave of organizations predictive software. The new approach to policing is that it has shifted from being good at reacting to crime to becoming better at predicting it. Here are just a few examples of technologies out there that are providing new arsenal for policing around the globe. Honestly, I am not so convinced that these types of artificial intelligence systems can formulate an opinion about a person based on what they post on Facebook, I guess you can draw your own conclusions.
Social Media screening of candidates has become common practice in today’s fast passed recruiting process. Is it ethical, or does this behavior infringe on ones freedom of speech, and how efficient is it really?
At this point, many people are likely using Snapchat just for fun. Business Insider reported in Summer 2015 that nearly half of the app’s users were under the age of 24 years old (while only 19 percent of Twitter users, and 16 percent of Facebook’s are of the same age demographic). That’s huge! So Snapchat possesses a massive chunk of the 18 to 24 year old age group, and while right now, many of those people are using it to share videos of their dogs, clips from the big concert, or shots using the face swap lens…at some point one could see them wanting more.
Everyday there are creative people all over the world working towards building new futuristic inventions and making advances in the world of technology. This week I will be exploring the Future of Social Media and its relation to these new inventions. There are many different directions to go in, when talking about a topic like this, so I will try to give you as much useful content as I can. What do you think of when I say the words the evolution of social media? And more importantly what does the future hold for us with its use? With social platforms at our disposal, company’s are changing the way they conduct business, thus impacting the way society functions. Social Media is being used as a tool to aid in every aspect of the business chain yet one area that still hasn’t made much headway are the CEO’s of today and how they are using Social Media to interact with their customers. I will also share with you some insight about amazing advancements in the digital world and end with a brief discussion on the importance of providing true content when putting out posts.
Who would have thought, not that long ago, that we would be as close as we are now. Who would have thought that we could live stream a soccer game over internet, around the world. But yet last night I watched Ottawa Fury play New York Cosmos, in Long Island New York, from my bed, on my iPad. Overshare, I know,… Read more »
Author: Jamie McCormick References: automatedsocialnetworking.com, pinterest.com, linkedin.com As we gaze deeply into tea leaves and crystal balls seeking insight into the future of social media, one aspect is becoming abundantly clear – there is simply too damn much information out there for the average user to even get to nowadays. A quick look at a high-level summary of social… Read more »
Industry: Social Media Web References: CNET, Fastcompany.com, niagarafallsreview.ca, coldwellbanker.ca, apple.com/ca, fwthinking.com, cavesocial.com There is little doubt that Social Media is the next level in the technology revolution. It has crossed over the point at which it is no longer a fad and has become common place; the new normal. It’s integration into daily life has fundamentally changed society and as it morphs into the next wave,… Read more »
Company name: Aldo Industry: Retail Web References: Nation Retail Federation, Salesforce, Facebook, Twitter, Instagram Companies are seeking out the expertise of third party social media specialists to help them cultivate a fruitful relationship between their consumers and their brand. Salesforce has been a leader in connecting companies and the customer. An partnership partnership between Aldo and Salesforce.com, was key in facilitating co-creation and dialogue between… Read more »
Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »
Organization Name: Oracle Corporation Industry: Software Name of contacts: Greg Robinson, Solutions Consultant Manager Web references: imediaconnection.com – 5 Predictions For the Future of Social Media go-mashmobile.com – What is the Future of Social Media Marketing? youtube.com video – The Future of Social Media? youtube.com video – The Future of Social Media Intelligence – An Interview with Greg Robinson business2community.com – The… Read more »
Organization Name: Calgary Stampede Industry:Hospitality & Tourism Web reference: CS Blog, #SafeStampede, Cowboys Tent, MarketingLand, CS Eats, Social Media and Stampede Business Performance The CS (Calgary Stampede) has been at the heart of the wild west in Calgary, AB, for over 100 years. The 10 day event includes food truck vendors, “as seen on tv” products for sale, rodeo, farm… Read more »
Organization Name: Snapchat Industry: Video Messaging Service Web Reference: Snapchat Contact: Chadi Kandil, Marketing Professor at Centennial College Snapchat is a free video and picture messaging app used with a cellphone. Unlike other messaging apps, the pictures and videos sent to friends vanish after a set amount of time. The major demographic that Snapchat appeals to are teens. This demographic considers Snapchat as… Read more »
Title: Video Killed the Radio Star and took over the Web Web References: New Wave; The Buggles; Video Killed the Radio Star; MTV; VJs; DJ; Cultural Impact of MTV; Prezi; Internet History; URL; Youtube; Youtube Wiki; Facebook; Twitter; LinkedIn; Kunle Bristow; Bruce Lin; Catalytic Engineering
Companies: Indigo, Facebook & Twitter Industry: Literature & Social Media Social Media, like technology, is changing constantly. If you go on a vacation for a week, it seems that your computer, TV, phone or any other personal device becomes obsolete. Social media is not much different. New channels are emerging all the time whether they are successful like Snapchat or… Read more »
Title of post: The future of social media and small non-profits like rare Organization: rare Charitable Research Reserve Industry: Non-profit, Environment Web references: Just Giving, The Guardian, Forbes, Internet.org, Matthew Walberto, Facebook, Twitter, raresites The framework of social media is constantly changing – this statement brings on an equal wave of excitement and panic for small non-profit organizations. With staff… Read more »
Organization Name: Facebook AI Research (FAIR) Industry: Technology Web references: Facebook AI Research Technology and social media industry giants like Facebook, Google, Apple and Microsoft are investing heavily in Artificial Intelligence (AI), which they see as an important advance in your online experience. You might think of artificial intelligence in terms of a robot with feelings like the 2001 Steven… Read more »
Title of Post: Social Media – where are we headed? Industry: Business Web references:Wikipedia, YouTube Social Media Week, iMedia Connection, Entrepreneur Magazine, Social Media Examiner SOCIAL MEDIA- PAST Social media has been evolving since the invention of the Internet. From the first email in 1971 and Usenet in 1979 and GeoCities in 1995 which allowed users to create and set up their own home page. However, Six… Read more »
Company: UNC School of Media and Journalism Industry: Education Contact: Gary Kayye, Adjunct Professor Web references: UNC, YouTube, Adobe Digital Marketing blog, ello, Tinder, Buzzfeed, Entrepreneur What WAS life like before we all were engaged almost 24/7 with our smartphones? Entrepreneur’s staff writer, Laura Entis’ column “Life with Smarphones” suggests that while the devices have only been around for a decade,… Read more »
Organization Name: Sammy’s Rec Room Industry: Food and Beverage Web references: Facebook, Twitter, SocialMediopolis, Fast Company. College Ranker, Sam and Merri-Lynn MacKinnon: Owners For the past 12 years, Sammy’s has been located in a working class neighborhood of Brantford, Ontario, at 10 Mount Pleasant Road. Sammy’s is a quiet small Bar/Restaurant that caters to families. You may visit with your… Read more »
Organization Name: Cosmopolitan Industry: Publishing Web References: Cosmo, Forbes, Digiday Where to next for social media marketing? Has social taken its place as a major marketing discipline alongside direct marketing, advertising, or PR? Despite its promise, the answer is no. Organic social media stopped working.” Those words are from the latest Forrester report, “It’s Time to separate the ‘Social’ from the ‘Media.’” Augie Ray,… Read more »
Organization Name: SAP SE Industry: Software Web References: Company Website, Twitter, Facebook SAP SE is a software company based out of Waldorf, Germany. SAP provides solutions in the space of enterprise software, which helps companies around the world, manage their business operations and customer relations. SAP operates in over 190 countries, affecting over 293,500 customers. At SAP I work as… Read more »
Organization Name: Christie Industry: AudioVisual, Manufacturing Contact: Kathryn Cress, Vice President, Global & Corporate Marketing Web References: Christie,B2B Social Media, Social Media for Business Performance; Social Marketing About Christie “Share the Experience” is Christie’s tag line, used extensively to promote the primary benefit of Christie’s products and solutions. The company provides visual display solutions, including content and services, that allow people to view visuals in a… Read more »
Title of Post: The Future of Pharma and Social Media is Beyond the Pill Industry: Pharmaceuticals Name of Contact: Ray Chepesiuk CEO Pharmaceutical Advertising Advisory Board Web references: Health Works Collective , Eye for Pharma, FiercePharma, Drug Store News, Healthcare Informatics, iMedicalApps, Wall Street Journal , Proteus Digital Health, PubMed Central, Medical Marketing and Media, Wikipedia, Dictionary Reference.com, Free Dictionary , CDC, IBM Research, FDA, Executive Insights via Slide… Read more »
Unraveling the Future of Social Media Organization: Beccomm Industry: Public Relations and Communications Contact(s): Rebecca Grieb Web references: Wikipedia, BBC.com, Skype, Facetime, Countrycode, Popular Mechanics, RollingStone, apartmenttherapy, BT.com, cta.tech, Vivere Ltd, Amazon.com, Bazaarvoice.com, Facebook.com, Pinterest.com, Woot.com, Smallbiztrends.com, Twitter.com, Conversedigita.com, Soundcloud, HuffingtonPost.ca Peering into the crystal ball, one can see that it’s pretty cloudy when it comes to social media. However, someone had… Read more »