The Future of Social Media

The enterprise of the future (whether private or public sector, large or small) will use social media extensively as a normal part of its day-to-day activities. Just as communication with social media is becoming something that we take for granted in our personal lives, so too will it become normal in our work environments.

The increased use of social media in individual functional areas of the organization is expected to merge as it progresses. This will lead to increased opportunities for improvement, based on exploiting opportunities for organization-wide collaboration and sharing of information.

Social media continues to change the way we experience the world, especially the way we shop and interact with brands. What does the future hold for the world of social media shopping? Behold, The Internet of Things. The future of everything is directly tied to the Internet and how fast it connects to people, places, and things. What is the IoT? Well, put simply, it’s the ability of anything to be connected to the Internet such as coffee makers, fridges, a FitBit or products in a store. All you have to do is use your imagination to see what possibilities lay before us. The Internet is completely unfettered now. In the past, you had to be physically wired to a screen in a fixed location to access the net. The advent of mobile technology changed all that, and you can access the internet anywhere, anytime, with an array of devices large and small.

Snapchat Snapchat is one of the newer social media platforms that is taking the business world by storm. Still in it’s “toddler” stage at only 2 years old, the social app has more than 200 million active users per month and more than half of them use it daily. 10 billion videos are viewed each day – to any business big or small this should read as 10 billion opportunities to build brand awareness. So what does this app have that other social media platforms such as Facebook, Twitter and Instagram do not? It mimics real life the most when it comes to interaction. When you have a conversation with someone on Snapchat it stays between the two people involved and then disappears shortly after leaving only a memory. Too many people have learned the hard way that with other social media platforms what gets put on the internet stays on the internet whether you want it to or not. In the words of the companies CEO Evan Spiegel, “The essence of conversation is not which media format we choose to talk to each other with, so we don’t differentiate between snaps and chats. It’s just someone wanting to talk to you… for Snapchat, the closer we can get to ‘I want to talk to you’ – that emotion of wanting to see you and then seeing you – the better and better our product and our view of the world will be.” Having surpassed  Twitter, Facebook, and Instagram as the most popular social media platform of choice, how can it be used to benefit people in the business world to generate brand awareness and customer engagement?

His head thrashes side to side at night for hours on end while he hums loudly. Not knowing if this is normal three year old dreaming behaviour, night terrors, or signs of something more serious, his parents take to the internet to find out what they should be doing about it. You Tube specifically.  It didn’t take them long to decide to book a doctors appointment.  A year later he has a diagnosis of Epilepsy and his symptoms are being managed to reduce long term effects. This is a great example of how social media is currently playing a role in preventative health care and alerts us to the potential expansion in this area.

Chances are if you have used a wearable device or sat in traffic and had to use Waze on your smartphone, you have already been apart of The Internet of Things. Wikipedia defines The internet of things (IoT) as the network of physical devices, vehicles, buildings and other items—embedded with electronics, software, sensors, actuators, and network connectivity that enable these objects to collect and exchange data. So when we talk about the future of social media, the internet of things must also be included in the conversation. IoT has the potential to change what it means to be social. We can see this first hand in the mobile traffic app, Waze. By linking internet connected smartphones to traffic signals, cameras, people, data and other systems, the network helps drivers optimize their journeys in real time.

Who remembers ICQ and MSN Messenger? Back in my youth, that was the way friends and family generally stayed in touch virtually. In the early 2000’s things slowly started to change…let’s say for the better! Myspace, Hi5, and Friendster were introduced and it took the world by storm. People were able to generate personal profiles, share photos, music and more with friends and loved ones around the world. Facebook soon followed and eventually took over and blew away its fellow social media competitors and has managed to stay on top! Why? At first, its features were very much like its cousin Myspace. However, Facebook began to grow and develop with the changing times of the social network world and the development of technology. Youtube eventually came along as well. This platform took flight as being one of the first social media sites primarily focused on videos. Finally, people had a place to upload, store, and share videos with friends, family, and the rest of the world. Social Media platforms that are able to consistently stay relevant are those that were able to keep up with the social needs of its users. As accessibility became mobile, the platforms that still exist today are the ones who were able to adapt to that change. Many of us are glued to our mobile phones, so if your platform is not mobile-friendly, or just simply can’t keep up, it may just have a hard time getting off its feet. One great example is Friendster, the social media platform has decided to “take a break” last year in June 2015 as they “rethink their strategic priorities”.

Social media by its nature is about collaborating, networking, sharing and generating knowledge and content. It has transformed the way we interact with one another. According to a report by the Babson Survey Research Group and Pearson Learning Solutions, faculty members’ use of social media has been steadily increasing since the survey was first conducted in 2010. (Wired for teaching) Online learning has been popular for quite a long time, but the inclusion of social media is something that’s relatively new. Could social media play a more central role in education especially in online education in the future?

Social media has come a long way since its debut with Friendster in 2002 and MySpace in 2003. Back then, no one could have predicted the exact future of social media, not even the most forward-thinking genius. Or have they? One young entrepreneur might have understood the importance of prediction and automation a while ago…

Social media has helped create a world of wants, image and envy. On Facebook, Instagram, Twitter etc.., over and over people are given channels to present themselves to the world, however they want. It’s contributed to a new phenomenon, coined ‘Facebook Depression’. It’s also given businesses a window to fuel that image obsessed mentality. As social media continues to adapt and advance, it also molds it audience. It can create a longing and desire that we didn’t have before, simply by being exposed to it, or by it being implied enough that it’s something we want. When individuals we look up to, or friends tell us how great something is, we are being both obviously and subliminally being impacted. 

When someone says the words “social media” often the first thing that comes to mind are sites like Facebook, Twitter or Instagram. While these social networking services are definitely an extremely popular— and important—part of social media, the true definition of encompasses much more than just social networking. “Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.“ – SocialMediaDefined.com It is undeniable then that as social media continues to grow and adapt, it increasingly presents new opportunities for businesses to engage with their customers. Companies are always looking for new ways to market their products and sometimes the opportunity exists to reach to consumers in a way that puts them in control of the interaction.

Imagine for a moment a world without crimes.  Sounds like something right out of the movie ‘Minority Report’ right?  This movie starring Tom Cruise looks into the not so distant future 2054 A.D. when crime is virtually eliminated, thanks to an elite law enforcing squad called “Precrime”.  They did this using three gifted humans (called “Pre-Cogs”)  that have special powers who see into the future and predict crimes before they happen. [1] Even my favorite show Person of Interest plays into this obsession.  For those who haven not seen this show it’s about “The Machine”- a futuristic man made system used to predict violent acts through analyzing various government agency feeds, combined with data collected from various other sources, including video footage, phone calls,GPS, electronic transactions, e-mail, and social media helps its inventor to stop crime before it actually happens.[2] Please take a look. Yes these are fictional representations, however they are not a far stretch of what is actually happening today.  Are we really living in a police state where big brother is watching our every move?  This blog will highlight some of the technologies used by police forces around the world,, and  like it or not they are accessing your social media posts to  do so. “Big Brother is Watching You.” ― George Orwell, 1984 Researching this topic I have learnt that countries around the world are adopting technologies and software to further their pursuit to stop crimes before they happen. These proprietary systems are using public data though various social networks and running it through their algorithms to detect possible threats. Recently, there has been a huge wave of organizations predictive software.  The new approach to policing is that it has shifted from being good at reacting to crime to becoming better at predicting it. Here are just a few examples of technologies out there that are providing new arsenal for policing around the globe.  Honestly, I am not so convinced that these types of artificial intelligence systems can formulate an opinion about a person based on what they post on Facebook, I guess you can draw your own conclusions.

  Social Media screening of candidates has become common practice in today’s fast passed recruiting process. Is it ethical, or does this behavior infringe on ones freedom of speech, and how efficient is it really?

At this point, many people are likely using Snapchat just for fun. Business Insider reported in Summer 2015 that nearly half of the app’s users were under the age of 24 years old (while only 19 percent of Twitter users, and 16 percent of Facebook’s are of the same age demographic). That’s huge! So Snapchat possesses a massive chunk of the 18 to 24 year old age group, and while right now, many of those people are using it to share videos of their dogs, clips from the big concert, or shots using the face swap lens…at some point one could see them wanting more.  

Everyday there are creative people all over the world working towards building new futuristic inventions and making advances in the world of technology.  This week I will be exploring the Future of Social Media and its relation to these new inventions.  There are many different directions to go in, when talking about a topic like this, so I will try to give you as much useful content as I can. What do you think of when I say the words the evolution of social media? And more importantly what does the future hold for us with its use? With social platforms at our disposal,  company’s are changing the way they conduct business, thus impacting the way society functions.  Social Media is being used as a tool to aid in every aspect of the business chain yet one area that still hasn’t made much headway are the CEO’s of today and how they are using Social Media to interact with their customers. I will also share with you some insight about amazing advancements in the digital world and end with a brief discussion on the importance of providing true content when putting out posts.

The world is getting smaller.

CNorris13   December 9, 2015

Who would have thought, not that long ago, that we would be as close as we are now. Who would have thought that we could live stream a soccer game over internet, around the world. But yet last night I watched Ottawa Fury play New York Cosmos, in Long Island New York, from my bed, on my iPad. Overshare, I know,… Read more »

Content Communities Become King – McLuhan Be Damned!

jamie.mccormick   November 23, 2015

Author: Jamie McCormick References:  automatedsocialnetworking.com, pinterest.com, linkedin.com   As we gaze deeply into tea leaves and crystal balls seeking insight into the future of social media, one aspect is becoming abundantly clear – there is simply too damn much information out there for the average user to even get to nowadays.  A quick look at a high-level summary of social… Read more »

Social Media, the New Normal.

Lisa Taylor   November 21, 2015

Industry: Social Media Web References: CNET, Fastcompany.com, niagarafallsreview.ca, coldwellbanker.ca, apple.com/ca, fwthinking.com, cavesocial.com There is little doubt that Social Media is the next level in the technology revolution. It has crossed over the point at which it is no longer a fad and has become common place; the new normal. It’s integration into daily life has fundamentally changed society and as it morphs into the next wave,… Read more »

Aldo Consumer Connection

stephanie   November 21, 2015
aldo

Company name: Aldo Industry: Retail Web References: Nation Retail Federation, Salesforce, Facebook, Twitter, Instagram Companies are seeking out the expertise of third party social media specialists to help them cultivate a fruitful relationship between their consumers and their brand. Salesforce has been a leader in connecting companies and the customer. An partnership partnership between Aldo and Salesforce.com, was key in facilitating co-creation and dialogue between… Read more »

Fundraisers – Facebook’s New Tools for Charities.

Forrester Hinds   November 20, 2015

Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »

From Facebook to Oracle – The Future of Social Media is Data-Focused, Far-Reaching and Highly Intelligent

jvaishnav   November 19, 2015

Organization Name: Oracle Corporation Industry: Software Name of contacts: Greg Robinson, Solutions Consultant Manager Web references: imediaconnection.com – 5 Predictions For the Future of Social Media go-mashmobile.com – What is the Future of Social Media Marketing? youtube.com video – The Future of Social Media? youtube.com video – The Future of Social Media Intelligence – An Interview with Greg Robinson business2community.com – The… Read more »

Calgary Stampede Turns Up Social

FBatarse   November 18, 2015

Organization Name: Calgary Stampede Industry:Hospitality & Tourism Web reference: CS Blog, #SafeStampede,  Cowboys Tent, MarketingLand, CS Eats, Social Media and Stampede Business Performance The CS (Calgary Stampede) has been at the heart of the wild west in Calgary, AB, for over 100 years. The 10 day event includes food truck vendors, “as seen on tv” products for sale, rodeo, farm… Read more »

What the Impact of Snapchat Says about the Future of Social Media

bmfwong   November 18, 2015

Organization Name: Snapchat Industry: Video Messaging Service Web Reference: Snapchat Contact: Chadi Kandil, Marketing Professor at Centennial College Snapchat is a free video and picture messaging app used with a cellphone. Unlike other messaging apps, the pictures and videos sent to friends vanish after a set amount of time. The major demographic that Snapchat appeals to are teens. This demographic considers Snapchat as… Read more »

The Future of Social Media

Meg Walsh   November 17, 2015
future social

Companies: Indigo, Facebook & Twitter Industry: Literature & Social Media Social Media, like technology, is changing constantly. If you go on a vacation for a week, it seems that your computer, TV, phone or any other personal device becomes obsolete. Social media is not much different. New channels are emerging all the time whether they are successful like Snapchat or… Read more »

The future of social media and small non-profits like rare

ekastner   November 17, 2015
rare

Title of post: The future of social media and small non-profits like rare Organization: rare Charitable Research Reserve Industry: Non-profit, Environment Web references: Just Giving, The Guardian, Forbes, Internet.org, Matthew Walberto, Facebook, Twitter, raresites The framework of social media is constantly changing – this statement brings on an equal wave of excitement and panic for small non-profit organizations. With staff… Read more »

Would You Trust An Artificially Intelligent Assistant?

David_Pearson   November 17, 2015

Organization Name: Facebook AI Research (FAIR) Industry: Technology Web references: Facebook AI Research Technology and social media industry giants like Facebook, Google, Apple and Microsoft are investing heavily in Artificial Intelligence (AI), which they see as an important advance in your online experience. You might think of artificial intelligence in terms of a robot with feelings like the 2001 Steven… Read more »