The Future of Social Media

The enterprise of the future (whether private or public sector, large or small) will use social media extensively as a normal part of its day-to-day activities. Just as communication with social media is becoming something that we take for granted in our personal lives, so too will it become normal in our work environments.

The increased use of social media in individual functional areas of the organization is expected to merge as it progresses. This will lead to increased opportunities for improvement, based on exploiting opportunities for organization-wide collaboration and sharing of information.

The world is getting smaller.

CNorris13   December 9, 2015

Who would have thought, not that long ago, that we would be as close as we are now. Who would have thought that we could live stream a soccer game over internet, around the world. But yet last night I watched Ottawa Fury play New York Cosmos, in Long Island New York, from my bed, on my iPad. Overshare, I know,… Read more »

Content Communities Become King – McLuhan Be Damned!

jamie.mccormick   November 23, 2015

Author: Jamie McCormick References:  automatedsocialnetworking.com, pinterest.com, linkedin.com   As we gaze deeply into tea leaves and crystal balls seeking insight into the future of social media, one aspect is becoming abundantly clear – there is simply too damn much information out there for the average user to even get to nowadays.  A quick look at a high-level summary of social… Read more »

Social Media, the New Normal.

Lisa Taylor   November 21, 2015

Industry: Social Media Web References: CNET, Fastcompany.com, niagarafallsreview.ca, coldwellbanker.ca, apple.com/ca, fwthinking.com, cavesocial.com There is little doubt that Social Media is the next level in the technology revolution. It has crossed over the point at which it is no longer a fad and has become common place; the new normal. It’s integration into daily life has fundamentally changed society and as it morphs into the next wave,… Read more »

Aldo Consumer Connection

stephanie   November 21, 2015
aldo

Company name: Aldo Industry: Retail Web References: Nation Retail Federation, Salesforce, Facebook, Twitter, Instagram Companies are seeking out the expertise of third party social media specialists to help them cultivate a fruitful relationship between their consumers and their brand. Salesforce has been a leader in connecting companies and the customer. An partnership partnership between Aldo and Salesforce.com, was key in facilitating co-creation and dialogue between… Read more »

Fundraisers – Facebook’s New Tools for Charities.

Forrester Hinds   November 20, 2015

Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »

From Facebook to Oracle – The Future of Social Media is Data-Focused, Far-Reaching and Highly Intelligent

jvaishnav   November 19, 2015

Organization Name: Oracle Corporation Industry: Software Name of contacts: Greg Robinson, Solutions Consultant Manager Web references: imediaconnection.com – 5 Predictions For the Future of Social Media go-mashmobile.com – What is the Future of Social Media Marketing? youtube.com video – The Future of Social Media? youtube.com video – The Future of Social Media Intelligence – An Interview with Greg Robinson business2community.com – The… Read more »

Calgary Stampede Turns Up Social

FBatarse   November 18, 2015

Organization Name: Calgary Stampede Industry:Hospitality & Tourism Web reference: CS Blog, #SafeStampede,  Cowboys Tent, MarketingLand, CS Eats, Social Media and Stampede Business Performance The CS (Calgary Stampede) has been at the heart of the wild west in Calgary, AB, for over 100 years. The 10 day event includes food truck vendors, “as seen on tv” products for sale, rodeo, farm… Read more »

What the Impact of Snapchat Says about the Future of Social Media

bmfwong   November 18, 2015

Organization Name: Snapchat Industry: Video Messaging Service Web Reference: Snapchat Contact: Chadi Kandil, Marketing Professor at Centennial College Snapchat is a free video and picture messaging app used with a cellphone. Unlike other messaging apps, the pictures and videos sent to friends vanish after a set amount of time. The major demographic that Snapchat appeals to are teens. This demographic considers Snapchat as… Read more »

The Future of Social Media

Meg Walsh   November 17, 2015
future social

Companies: Indigo, Facebook & Twitter Industry: Literature & Social Media Social Media, like technology, is changing constantly. If you go on a vacation for a week, it seems that your computer, TV, phone or any other personal device becomes obsolete. Social media is not much different. New channels are emerging all the time whether they are successful like Snapchat or… Read more »

The future of social media and small non-profits like rare

ekastner   November 17, 2015
rare

Title of post: The future of social media and small non-profits like rare Organization: rare Charitable Research Reserve Industry: Non-profit, Environment Web references: Just Giving, The Guardian, Forbes, Internet.org, Matthew Walberto, Facebook, Twitter, raresites The framework of social media is constantly changing – this statement brings on an equal wave of excitement and panic for small non-profit organizations. With staff… Read more »

Would You Trust An Artificially Intelligent Assistant?

David_Pearson   November 17, 2015

Organization Name: Facebook AI Research (FAIR) Industry: Technology Web references: Facebook AI Research Technology and social media industry giants like Facebook, Google, Apple and Microsoft are investing heavily in Artificial Intelligence (AI), which they see as an important advance in your online experience. You might think of artificial intelligence in terms of a robot with feelings like the 2001 Steven… Read more »

Social Media – Where are we headed?

Lynn Jeffries   November 17, 2015

Title of Post: Social Media – where are we headed? Industry: Business Web references:Wikipedia, YouTube Social Media Week, iMedia Connection, Entrepreneur Magazine, Social Media Examiner SOCIAL MEDIA- PAST Social media has been evolving since the invention of the Internet. From the first email in 1971 and Usenet in 1979 and GeoCities in 1995 which allowed users to create and set up their own home page. However, Six… Read more »

SMART content for mobile power users is the way of the social media future

ASeymour   November 16, 2015

Company:  UNC School of Media and Journalism Industry:  Education Contact:  Gary Kayye, Adjunct Professor Web references:  UNC, YouTube, Adobe Digital Marketing blog, ello, Tinder, Buzzfeed, Entrepreneur   What WAS life like before we all were engaged almost 24/7 with our smartphones? Entrepreneur’s staff writer, Laura Entis’ column “Life with Smarphones” suggests that while the devices have only been around for a decade,… Read more »

Good Eats, Cheap Beer…Sh#@^& Parking!

Ken Lupton   November 16, 2015
sammys

Organization Name: Sammy’s Rec Room Industry: Food and Beverage Web references: Facebook, Twitter, SocialMediopolis, Fast Company. College Ranker, Sam and Merri-Lynn MacKinnon: Owners For the past 12 years, Sammy’s has been located in a working class neighborhood of Brantford, Ontario, at 10 Mount Pleasant Road. Sammy’s is a quiet small Bar/Restaurant that caters to families.  You may visit with your… Read more »

The future of social media is in the Cosmo

cdiesbourg   November 16, 2015

Organization Name:  Cosmopolitan Industry:  Publishing Web References: Cosmo, Forbes, Digiday Where to next for social media marketing? Has social taken its place as a major marketing discipline alongside direct marketing, advertising, or PR? Despite its promise, the answer is no. Organic social media stopped working.” Those words are from the latest Forrester report, “It’s Time to separate the ‘Social’ from the ‘Media.’” Augie Ray,… Read more »

SAP – Social Media outreach in the future

pchatter   November 16, 2015

Organization Name:  SAP SE Industry:  Software Web References:  Company Website, Twitter, Facebook SAP SE is a software company based out of Waldorf, Germany.  SAP provides solutions in the space of enterprise software, which helps companies around the world, manage their business operations and customer relations.  SAP operates in over 190 countries, affecting over 293,500 customers. At SAP I work as… Read more »

Share the Experience..with Christie

kcress   November 16, 2015
cypress lobby

Organization Name:  Christie Industry:   AudioVisual, Manufacturing Contact: Kathryn Cress, Vice President, Global & Corporate Marketing Web References: Christie,B2B Social Media, Social Media for Business Performance; Social Marketing About Christie “Share the Experience” is Christie’s tag line, used extensively to promote the primary benefit of Christie’s products and solutions.  The company provides visual display solutions, including content and services, that allow people to view visuals in a… Read more »

The Future of Pharma and Social Media is Beyond the Pill

lwarburt   November 16, 2015
231214170444000000future lies beyond the pill

Title of Post: The Future of Pharma and Social Media is Beyond the Pill Industry: Pharmaceuticals Name of Contact: Ray Chepesiuk CEO Pharmaceutical Advertising Advisory Board Web references: Health Works Collective , Eye for Pharma, FiercePharma, Drug Store News, Healthcare Informatics, iMedicalApps, Wall Street Journal , Proteus Digital Health,  PubMed Central, Medical Marketing and Media, Wikipedia, Dictionary Reference.com, Free Dictionary , CDC, IBM Research, FDA, Executive Insights via Slide… Read more »

Unraveling the Future of Social Media

Dianne McBride   November 10, 2015
http://doubleheader.deviantart.com2

Unraveling the Future of Social Media Organization:  Beccomm Industry:  Public Relations and Communications Contact(s): Rebecca Grieb Web references: Wikipedia, BBC.com, Skype, Facetime, Countrycode, Popular Mechanics, RollingStone, apartmenttherapy, BT.com, cta.tech, Vivere Ltd, Amazon.com, Bazaarvoice.com, Facebook.com, Pinterest.com, Woot.com, Smallbiztrends.com, Twitter.com, Conversedigita.com, Soundcloud, HuffingtonPost.ca Peering into the crystal ball, one can see that it’s pretty cloudy when it comes to social media. However, someone had… Read more »

Drizzy’s Social Swag

Siddiqi   November 10, 2015
drake-mixtape

Title: Drizzy’s Social Media Swag Organization Name: Drake & OVO Industry: Music & Entertainment A number of individuals involved in the Canadian Hip Hop Music Industry were contacted for comment. At the time of publication, there was no response. Web References: Drake; Degrassi: The Next Generation; Mixtapes; Mixtape Marketing; Limewire; @Drake; @champagnepapi; Hotline Bling; Director X; Meme; Drake Vines; Vine Service; Trump… Read more »

Design Hotels’ global nomads define luxury customer engagement

Dorina   October 26, 2015

Organization: Design Hotels (TM) Industry: Luxury boutique hotels I’ve been a traveler my entire life…from summer vacations in my parent’s Oldsmobile Cutlass Cruiser station wagon coasting I-75 to traveling the globe on work projects, I’ve always enjoyed exploring neighbourhoods and meeting the locals wherever I go. Travel gives me meaning and understanding. Travel always represented a freedom to go anywhere,… Read more »

Stonyfield Shows Ultimate Transparency in Their Supply Chain

Meg Walsh   October 26, 2015

Organization Name: Stonyfield Industry: Dairy Farming / Yogurt     Today’s market place has become more competitive than ever. It is vital for companies to think of innovative new ways to streamline their operations, increase efficiencies, and optimize productivity in order to stay ahead of the competition. One important aspect of business that many organizations do not apply social media… Read more »

Pharma’s Opportunity for Innovative Product Design: Social Media

lwarburt   October 19, 2015
color-pharmaceuticals

Title: Pharma’s Opportunity for Innovative Product Design: Social Media Industry: Pharmaceuticals Name of Contacts: Peter Carr; PhD, Dept of Management Sciences, University of Waterloo, Ray Chepesiuk; Commissioner of the Pharmaceutical Advertising Advisory Board Web References: Wikepedia,  Eye for Pharma, UCB, YouTube, MyHealthTeams, CMS Wire, Bloomberg Business , mPedrigree Network, Social Media for Business Performance, Facebook, The pharmaceutical industry has an opportunity for innovative product design during this exciting digital… Read more »