Social Media Metrics

Organizations use performance measurement to understand how their organization is performing and to provide information that will guide activity in order to improve it. Social media metrics are new — they are assessing activities that organizations have not used before, and the measures themselves are also new. The role that the metrics play in organizations remains the same, though. They provide information that will help you improve your performance, focusing your resources and better achieving your organizational goals.

By aligning your social media metrics with your organizational goals and the metrics that measure those goals, you will ensure that your organizational social media activities are contributing to organizational performance.

SpherePad – co-working in the age of social media

Syed Waqar   July 3, 2015

Title: SpherePad – co-working in the age of social media Organisation name: SpherePad Industry: Co-working services Name of contact: Hasan Mirjan, Founder and CEO (LinkedIn, Twitter) Web references: Facebook, Twitter, Google+, LinkedIn, Instagram The business: SpherePad is a coworking space spread out over several California locations that provides startup businesses with the connections and community they need. The company welcomes coworkers… Read more »

CPR Cell Phone Repair puts relationships before numbers

C. Laughren   July 3, 2015
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    Organization: CPR Cell Phone Repair Industry: Small Business – Retail Name of contact: Robert Elder, Owner, Cambridge (Ontario) location Web references: CPR Cell Phone Repair, CPR Cambridge, Hootsuite Blog, Forbes, The Globe and Mail, Facebook, The Record, Community eBook: “Practical Social Media Measurement & Analysis” (March 2010) What started out as a “life after Blackberry (formerly RIM)” story has… Read more »

Don’t Sweat the Metrics

mwindover   July 2, 2015

Organization name: Titika Active Couture™ Web references: Ark Media Group, Best Health Magazine, Business London Magazine, Facebook, Instagram, Pinterest, Socially Fit, Titika Active Couture, Twitter, YouTube Industry: active wear Name of contact: Eileen Zhang, President Company Profile Titika Active Couture was born in Toronto in 2009, to founders and Eileen Zhang and Courtney Brooke. Their story is simple—two people who… Read more »

Companies With Social Media “Moxie”

Bettycoop   July 2, 2015
moxie-logo-MAIN

Organizations: Verizon (Mobile phones), Weather Channel (weather news), Dove (soap), Moxie (Ad Agency)   Name of Contact: Jessica Carruth, Senior Marketing and PR Manager, Moxie Website References: moxieusa, cmosurvey, youtube, marketingthink, mckinseyonmarketingandsales, Verizon, theweatherchannel, Dove, Amazon   Social media is like giving a customer a megaphone. His or her voice can be heard on so many levels and places and it can… Read more »

Urbery + Social Media Metrics = Groceries to your door

Fgo   July 2, 2015

Organization: Urbery Industry: Grocery Delivery Service Contact: Mudit Rawat, CEO mudit.rawat@urbery.com Web References: Urbery, Post City Magazine, City of Toronto The city is getting bigger, people have busier lifestyles and multiple activities engulf your free time: family, kids, school, swimming and hockey lessons, work, commute, and that little time to go to the gym, read a book or simply visit… Read more »

Vidyard: Videos + Real-Time Analytics Driving Results & ROI

kblack12   July 2, 2015
Vidyard CoFounders Pic

  Company: Vidyard Industry: Video Marketing & Analytics Technology Co-Founder & CEO: Michael Litt & Co-Founder & CTO: Devon Galloway In light of Canada’s Birthday, I thought it appropriate to write about Vidyard, one of “Canada’s most successful ad tech startups“.  After a great day of celebrating Canada with friends and family, and shaking hands with the possible future Prime Minister of Canada, Justin Trudeau,… Read more »

The Data Pipeline: Social Media Analytics at Union Gas

tlittle   July 1, 2015
uniongas2

Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »

Cadbury’s Fling with Social Media Measures Up To TV

Paul   July 1, 2015

Title of Post: Cadbury’s Fling With Social Media Measures Up To TV Organization Name: Mondelez International/Cadbury Industry: Confectionary/Packaged Food/Multi-Brand CEO: Irene Blecker Rosenfeld Web references: Mondelez International  Digital Training  E-Consultancy  Market Research Society UK  Can an organization demonstrate a return on social media investment? Mondelez International found the answer in their U.K. campaign to refresh product demand and increase top-line… Read more »

Measuring Social Media Success: THEMUSEUM

MGardiner   July 1, 2015

Organisation Name: THEMUSEUM Industry: Arts Name of contact if available: David Marskell- CEO Web References: twitter.com/themuseum, www.themuseum.ca, facebook.com/themuseum, linkedin.com/themuseum  Company Overview: THEMUSEUM (formerly named the Waterloo Regional Children’s Museum) opened to the public in 2003 following eight years of planning and fundraising. It was renamed THEMUSEUM in 2010. Now focused strategically on four pillars; Family Experience, Community Stage, Exhibitions, and Museum After… Read more »

Allow me to RE-introduce myself: My name is Glenn Gould.

PaulaSinton   June 30, 2015
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Company: Glenn Gould Limited Industry: Estate Management and Music Website:  http://glenngould.net Today we celebrate Canada Day, and; it is with incredible honor, and perhaps a touch of synchronicity, that I have chosen the great Glenn Gould as my focus for this independent study for the collective blog on Social Media Metrics. Wait. Time out. Glenn Gould?? Metrics and Measurement?? Absolutely. In… Read more »

The top ten is never enough—Dell demonstrates the need for customized social media metrics linked to business strategy

CRS   March 3, 2015

Organisation name: Dell Industry: Information Technology About social media metrics: A quick google search for “social media metrics” brings up any number of articles. The majority of these articles recommend similar metrics which include: leads, engagement duration, bounce rate, reach or size of network and increase in membership, active ratio (active members to all members), conversions to sales, membership, subscriber,… Read more »

What to do if there is no social media budget? Looking at Social Media Analytics

Paige Mahoney-Nagle   March 2, 2015

Industry: Not for Profit (Summer Camp & Outdoor and Environmental Education) Name of contact if available: Paige Mahoney-Nagle Web References: UberVu via HootSuite, Facebook, Twitter, Digital Information World Social Media Networks are now widely used among all kinds of and sizes of business around the world. Businesses use these networks to promote their products, share events, build the community, expand the reach of… Read more »

LASHES or LIKES

yoshdrp   March 2, 2015

Title: LASHES or LIKES Organisation Name: Liquid Beauty FX Industry: Aesthetic Name of contact if available: Shashini Jayaratne Web References: What Stats Matter Other References: Phone Interviews with Co-owner  When it comes to likes, Liquid Beauty FX is strategically batting its lashes for more. While building their digital communities on “Instagram” and “Facebook” social media platforms, Liquid Beauty FX put down their digital… Read more »

Stryve Digital Marketing measures metrics beyond the numbers

cmuss   March 1, 2015
stryve-digital-marketing-nav

Organisation name: Stryve Digital Marketing Industry: Marketing Contact: Sourov De, President Web References: Stryve Marketing Description of how social media is used for business performance  Stryve Digital Marketing, (Stryve), is expertly harnessing marketing opportunities made available because of digital technology. Sourov De, President of Stryve, says his team is passionate about what they do, and succeeds by providing results-driven services… Read more »

What, Where, and When to Post. How? With Buffer.

Amanda.Pereira   March 1, 2015
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Organization name:  Buffer Name of Contacts: Leonhard Widrich, Co-Founder & COO, Buffer – @LeoWid Joel Gascoigne, Co-Founder & CEO, Buffer – @joelgascoigne Industry: Social Media Management Application Web references: Buffer – @buffer Company Overview:   The Buffer formation commenced in October of 2010 in Birmingham, United Kingdom by Sheffield born CEO and Co Founder, Joel Gascoigne in the comfort of his… Read more »

Metrics help Bridgit put new tool into construction workers’ hands

mirko   March 1, 2015
bridgit logo

Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, info@gobridgit.com Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. Formed in 2012 Bridgit, based in Kitchener, Ont., is the brainchild of Mallorie Brodie and Lauren Hasegawa. At the time,… Read more »

Lots of data, little time – what social media metrics really matter

Tabatha Laverty   March 1, 2015
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Organization Name: AMD Industry: Technology Web References: VWO, AMD, Facebook Insights, Google Analytics, KISSMetrics, Kentico, Jay Baer Facebook Insights offers 60 predefined data points for measuring activity on your page, Google Analytics has over 200 data points. And that is just the beginning. Every social media platform has dozens, if not hundreds of different reporting metrics to help you measure and analyze… Read more »

Social Media Metrics – Beyond Number Crunching

cregan   March 1, 2015

      Organization Name: Centennial College Industry: Higher Education                                 Name of contact:  Ann Buller, President; Rosanna Cavallaro, Associate Vice President, Marketing and Communications Web References: Centennial College Description on how Social Media is used for Business Performance: In Albert Einstein’s words: “Not everything that can… Read more »

Hootsuite – Setting Users Up for Social Media Success

Alicia Bedard   March 1, 2015
Hootsuite

Organization Name: Hootsuite Industry: Software Name of Contact if Available: Gus Fosarolli – Customer Success Manager, Hootsuite Web references: Hootsuite, TechCrunch Description of How Social Media is Used for Business Performance I’ve been working in marketing for the past seven years. Really? Really. A lot has changed in seven years. I remember when I graduated from college and took on… Read more »

Refreshing Ideas, Real Results. Juice and Social Media Metrics.

lfodor   February 28, 2015
juice

Organization Name:   Juice Inc. Industry:  Business Management Consultants Name of contact if available:   Lara Hall, Director of Marketing; Lindsey McCaffren, Content Developer & Writer; Brady Wilson, Co-Founder Web references:   Juice Inc. Blog, Twitter, Facebook, LinkedIn Description of how social media is used for business performance: Juice Inc., located in Guelph, Ontario is a corporate training company that believes energized and engaged employees fuel great customer… Read more »

Social Media Metrics – Not Everything is QUANTIFIABLE

alexis klein   February 26, 2015

Organization Name: Millennium1 Solutions Industry: Business Process Outsourcing Name of contact if available: Holly Abbott – Director, Quality & Corporate Communication Web references: Millennium1 Solutions When it comes to social media, companies either embrace the concept or stay clear of it.  To some executives, social media is an integral part of their marketing strategy while for others, it is just… Read more »

The Platform is Twitter, The Metrics Are Social

socialmed_ia   February 26, 2015

Organizations name: Unmetric , Sprinklr Industry: Online marketing Websites: https://unmetric.com https://www.sprinklr.com Every organization works and produces, this way or another. Some of them market their customers the hell out, some of them are advanced users, and practice social media broadly – in supply chain management, product design, and customers engagement. However, the question of social media impact is still blurred…. Read more »

Social Media Metrics: the snapd example

tinageisel   February 26, 2015

  Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online course; Social Media For Business Performance, students are required each week to do a case study/blog post pertaining to our… Read more »