Category Archives: Social Media Disasters
Boyfriend’s Facebook Rant = Positive Spin for Bodyform
As Social Media Marketers, every day we encourage our fans to engage with us through our social media outlets. But, our worst nightmare is our phone beeping in the night with a notification that one of our beloved “fans” has … Continue reading
From CRM to Social CRM – A Sudden Revolution
Customer Relationship Management (or CRM as it is most commonly known) came quietly onto the business scene in the mid-90’s. CRM took a relevant yet secondary position in most businesses, with an important but limited focus on customer interaction … Continue reading
Applebee’s “Social Media Meltdown”
A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s … Continue reading
Groupon: Collective Buying Power Gone Wrong?
Groupon is a company that offers coupons and deals to its users on a daily basis. The premise behind Groupon is to use customer feedback to gauge demand for products and services. Interested parties purchase the coupon and only if … Continue reading
Ryanair learns the importance of Social Media the hard way.
Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol. Whether … Continue reading
McDonald’s Twitter Promotion: A PR Disaster !
Organization Name: McDonalds Industry: Fast Food Web References: http://socialmediatoday.com/node/434385 http://business.financialpost.com/2012/08/10/mcdonalds-social-media-conscience/ As the article suggests, when we think of McDonalds, the thought of fatty greasy food and minimum wage workers pop up in minds of most people. However in order to … Continue reading
The Social Media Revolutionists vs. the Anti-Revolutionists
The battle line is drawn. Everyone in business should be involved in social media. The statistics in the two video links below are staggering:
McDonald’s Internet meme for Shamrock Shakes risks going from #Shamrocking hashtag to bashtag
McDonald’s Internet meme for Shamrock Shakes risks going from #Shamrocking hashtag to bashtag Continue reading
Rogers Twitter tactic backfires as customers use hashtag to vent about lousy service
Rogers Twitter tactic backfires as customers use hashtag to vent about lousy service Continue reading
Remember your roots; learn from every marketing mistake RIM has made
7 Marketing Lessons From RIM’s Failures February 10, 2012 by Alex Goldfayn You remember, don’t you? The emails magically appeared while you weren’t looking. That blinking light turned us into addicts. And that keyboard — copied often, but never matched. … Continue reading