This section contains resources for use by students of the Social Media for Business Performance Certificate. It includes tips on posting in the WordPress blog, guidance on the use of valuable social media tools and advice on the development of social media enterprise strategy.
The SMBP course is focused on the application of social media to improving business performance across the organisation. In each organisational area specific approaches to improving performance are applied – practices that have been used in organisations to improve in the past. Social media can be applied to complement and enhance these practices and so achieve higher levels of performance… Read more »
This set of videos describes how to use a selection of social media management tools that will help you make your social media activity more effective: 1. Hootsuite: Hootsuite is a powerful social media management tool. It helps you manage your content efficiently across a range of platforms and track and analyse the resulting traffic: 2. Google Analytics: Tracking… Read more »
This series of videos provides guidance on how to enhance the content of WordPress blogposts by embedding content from other sites: 1. Posting Video from Youtube in WordPress: 2. Inserting Pictures in WordPress: 3. Inserting Sound from Soundcloud in WordPress: 4. Inserting a Slideshare Presentation in WordPress: 5. Inserting a Podcast in WordPress: