Category Archives: product development
The Future of Health Care & Social Media
Most of us have adopted Facebook or Twitter into our lives, but what other facets of social media will blossom in the future? Many experts and bloggers are pointing to major advances in social health care applications and platforms. So, … Continue reading
Learn Through Videos and What Jack Dorsey Really Have to Say About Square.
Recently, I watched a video on the OpenCourse website in China on my tablet about a presentation called “The Power of Curiosity and Inspiration” for Stanford University by the founder of Twitter. His name is Jack Dorsey, and he worked … Continue reading
Coca-Cola’s Leading Edge Product Development Innovation
Coca-Cola a Global Leading Beverage Company Embraces Product Innovation The Coca-Cola Company, incorporated in September 1919, a global leading beverage company with over 500 brands recently introduced its ground breaking product innovation Coca-Cola Freestyle™ a revolutionary, new, interactive touch screen fountain capable … Continue reading
Do Us a Flavour and Win $50,000
What do you get when you cross Canadians with potato chips and add money? Lay’s is banking on it creating the next great chip flavour. The Lay’s® Canada Do Us A Flavour™ Contest premise is that consumers submit a new … Continue reading
Tweeted Hot Wheels® and GM Chevrolet Very Own Twitter Vending Machine
For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® … Continue reading
Build it and they will come. Better yet, listen and they tell you how to build it.
Move over traditional marketing, there’s a not so new kid in town. Once upon a time we were influenced to buy the products with the best TV and print ads, or those endorsed by the most popular celebrities. Those tactics … Continue reading
Groupon: Collective Buying Power Gone Wrong?
Groupon is a company that offers coupons and deals to its users on a daily basis. The premise behind Groupon is to use customer feedback to gauge demand for products and services. Interested parties purchase the coupon and only if … Continue reading
Burger joint turns to social media to improve product delivery
Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company … Continue reading
Crowd Sourcing: A Quirky new path for Entrepreneurs
We have all had that great idea for a product or a service that will revolutionize our world but 99.9% of us don’t do anything about it. In the past the reason so many of these ideas wouldn’t develop is … Continue reading