Category Archives: marketing
Social Media Marketing for Non-Profits
In December 2012 VerticalResponse surveyed more than 100 of their non-profit customers to find out how they utilize social media. Their infographic (shown below, left) displays the findings nicely. Another infographic from MDGAdvertising demonstrates the results of non-profit social media … Continue reading
Measure Twice, Cut Once
The saying measure twice, cut once applies not only to construction, but to the world of social media too. In other words, do your measurements and analysis and you will have success. According to Jeff Nolan, in its most pure … Continue reading
A Campaign Made to Measure
Likes, tweets, followers, fans or friends; no matter the forum, cultivating and engaging your social media audience can be a daunting task. Starting a conversation with customers and generating valuable content is no small feat, as simple as it sounds. … Continue reading
Customer Sentiment & Business Recovery Social Media Metrics
Organizations face many operating perils some manageable while others are not. When faced with an unforeseen or unavoidable event many organizations often feel overwhelmed. During the initial impact period of an unexpected event organizations direct significant effort and focus on … Continue reading
Tweeted Hot Wheels® and GM Chevrolet Very Own Twitter Vending Machine
For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® … Continue reading
Turning “Likes” into “Take me home.”
Like any good relationship, it’s about getting to know each other. Look at your best friend and you can name all the reasons they still hold a special place in your life. Commonalities drew you together and keep you connected. … Continue reading
Applebee’s “Social Media Meltdown”
A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s … Continue reading
Social TV & Viewer Loyalty App – Get Paid to Watch TV!
As countless studies have shown, the majority of TV viewers are multitasking online. Viewers are now communicating on various social media platforms while they tune into their favourite show’s through Tablets, Smart Phones and Laptops. Viggle, a free app, now … Continue reading
Smartphone Media
Social media has changed the way we perceive products and services. As consumers we now have several outlets to get our feedback back to the companies we patron. According to Niels Schillewaert, PhD, Managing Partner of InSites Consulting, New York., … Continue reading
The Future of Social Media: Predicting trending Twitter topics with 95% Accuracy
Devavrat Shah, a MIT professor in the electrical engineering and computer sciences department, and Stanislav Nikolov, a graduate MIT student have created an algorithm for Twitter that is able to predict trending topics before Twitter is able to with 95% … Continue reading