Category Archives: Marketing and Social Media
Learn Through Videos and What Jack Dorsey Really Have to Say About Square.
Recently, I watched a video on the OpenCourse website in China on my tablet about a presentation called “The Power of Curiosity and Inspiration” for Stanford University by the founder of Twitter. His name is Jack Dorsey, and he worked … Continue reading
Love at First Tweet
Social media and marketing have become essentially synonymous over the last few years. They go together like peanut butter and jelly - you just can’t have one without the other! Most of the major players in the marketing realm have quickly … Continue reading
I’m a giant nerd for Giantnerd’s social media
Marketing and social media have been growing closer and closer over the last few years. More businesses are utilizing the benefits of social media than ever before. I mean, why wouldn’t they? The benefits, advanced tools, and amount of users … Continue reading
Social Media Marketing for Non-Profits
In December 2012 VerticalResponse surveyed more than 100 of their non-profit customers to find out how they utilize social media. Their infographic (shown below, left) displays the findings nicely. Another infographic from MDGAdvertising demonstrates the results of non-profit social media … Continue reading
A Campaign Made to Measure
Likes, tweets, followers, fans or friends; no matter the forum, cultivating and engaging your social media audience can be a daunting task. Starting a conversation with customers and generating valuable content is no small feat, as simple as it sounds. … Continue reading
Senator Rand Paul a Social Hit Wonder
On Wednesday, March 6, 2013, an unprecedented 13-hour filibuster, from Senator Rand Paul, from Kentucky, ignited a social media sensation using the hashtag #StandWithRand. Paul filibustered the nomination of John Brennan for head of the CIA. He opposed the nomination … Continue reading
Customer Sentiment & Business Recovery Social Media Metrics
Organizations face many operating perils some manageable while others are not. When faced with an unforeseen or unavoidable event many organizations often feel overwhelmed. During the initial impact period of an unexpected event organizations direct significant effort and focus on … Continue reading
Tweeted Hot Wheels® and GM Chevrolet Very Own Twitter Vending Machine
For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® … Continue reading
Build it and they will come. Better yet, listen and they tell you how to build it.
Move over traditional marketing, there’s a not so new kid in town. Once upon a time we were influenced to buy the products with the best TV and print ads, or those endorsed by the most popular celebrities. Those tactics … Continue reading
From CRM to Social CRM – A Sudden Revolution
Customer Relationship Management (or CRM as it is most commonly known) came quietly onto the business scene in the mid-90’s. CRM took a relevant yet secondary position in most businesses, with an important but limited focus on customer interaction … Continue reading