Category Archives: motivating employees

Employee Engagement and Social Media At Best Buy

One of the key areas of interest for today’s companies is employee engagement.  To make the most of today’s rightsized and restructured resource pools, companies are striving to achieve employee retention while maximizing the contributions of their select employee pools. … Continue reading

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Burger joint turns to social media to improve product delivery

Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company … Continue reading

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Samuel Adams Taps Social Networks to Create a New Brew

Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 … Continue reading

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Best Western uses Social Media for Employee Recognition

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Title:  Best Western uses Social Media for Employee Recognition Organization Name:  Best Western Web References: Social Media Workplace Study Employee Engagement Employee Recognition Description of how social media is used for business performance: Not only are companies recognizing their top employees … Continue reading

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One Social Vision for Ford Motor Company

Organization Name: Ford Motor Company Industry: Automotive Web Reference: Ford Motor Company Press Release: http://media.ford.com/article_display.cfm?article_id=28019 Scott Monty, www.scottmonty.com Fast Company, http://www.fastcompany.com/1668368/corporate-social-media-policies-good-mediocre-and-ugly Shel Holtz, www.socialmediatoday.com/shelholtz/838001/ford-s-vision-one-social http://socialmediapolicy.com/2012/03/09/ford-motor-companys-digital-participation-guidelines/ Description of how Ford Motor Company has leveraged social media to increase business performance For a company who sold … Continue reading

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Pfizer Empowers Employees – Using Social Media

Company Name: Pfizer Description of how Pfizer uses social media for employee involvement & business performance Pfizer uses social media channels to empower and engage employees in an online community called Think Science Now. The Think Science Now community allows … Continue reading

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Engaging employees through Pinterest

Organization Name: Red Door Interactive Industry: Marketing Agency Web Reference: http://mashable.com/2012/04/06/pinterest-employee-engagement/ Description of how social media is used for business performance: Pinterest is primarily image-based and engagement is all about leveraging visual images to establish quick connections between brands and … Continue reading

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GE MarkNet – How an Innovative Internal Social Networking Tool Broke Down Organizational Silos and Cut Costs

Title of Post: GE MarkNet – How an Innovative Internal Social Networking Tool Broke Down Organizational Silos and Cut Costs Organization Name: GE   Industry: Diversified Machinery Web references: http://www.ge.com; http://socialmediab2b.com/2011/02/b2b-social-media-example-ge-marknet/; http://www.forbes.com/2010/07/27/ge-twitter-facebook-marketing-engagement-cmo-network-steve-liguori.html; http://hosting.slackbarshinger.com/bmail/pdf/NovBMAIL_OctLuncheonReport_tp.pdf;  Description of how social media is used … Continue reading

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CDC Software

Title of Post: Managing multiple time zones, geographies and languages to deliver new products and version releases. Organisation Name:  CDC Software Industry:  Computer Software Web references: website: http://www.facebook.com/cdcsoftware; Video: http://www.youtube.com/cdcsoftware Description of how social media is used for business performance: … Continue reading

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Cisco Systems

Title of Post: Accelerating time to market and time to revenue generation. Organisation Name:  Cisco Systems Industry:  Computer Network Hardware Web references: website: http://quad.cisco.com/; More Information: http://www.cisco.com/web/about/ciscoitatwork/collaboration/prod_dev_with_quad.html Description of how social media is used for business performance: The Cisco Enterprise … Continue reading

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