Employee Involvement

Involving employees more effectively in your organization can significantly increase their motivation and contribute directly to your organizational performance. By better informing employees about changes that are happening in the organization and enabling them to express their concerns and contribute their ideas, change can be better planned, proceed more smoothly and yield results more quickly.

Better organizational participation can improve processes and morale, and contribute to a more innovative and energized corporate culture. Social media is being applied in many organizations to do this now.

In an increasingly digital world, the number of employees working remotely 100% of the time is rapidly rising, and these workers now collectively account for 20% of the American workforce. (Dvorak and Sasaki, 2017) Understandably, this means that employee interaction and information sharing between peers is becoming less and less frequent.

Welcoming employees into your digital content strategy isn’t always easy, especially if your company represents a niche product or service that might not lend itself to community-building on social channels. For Penguin | Random House Canada, however, demonstrating employee engagement appears easy enough. Like many successful shops, Penguin recognizes that the core of their business is a widely-celebrated object, for customers and staff alike: the book. Through its recent content strategy, followers have come to understand that Penguin employees are a fans as well.

How do you unite a rapidly growing company that has offices all over the world? How do you integrate the work of employees in disciplines that range from architecture to geomatics to wastewater engineering? How do you inspire people who’ve come to your organization through acquisition to buy into your vision?  These were some of the challenges facing Stantec in 2011. In consultation with employees, Stantec built a new strategic framework around the concept of community and launched it in 2013.  “We have evolved our brand to better reflect who we are and what our clients and employees believe about us,” says Stantec president and chief executive officer, Bob Gomes in a news release.   “Our new positioning—focusing on community, creativity, and client relationships—differentiates us in our many market sectors. At Stantec, we design with community in mind: we help our clients meet the needs of the communities we collectively serve.”  Four years later, that concept of community pervades all areas of the organization, on its website, in its employee publications and its marketing materials. And social media plays an important role in bringing the strategy to life. Here are three examples of how Stantec uses social networking and collaborative tools to build a sense of community across disciplines and time zones. 

TELUS Corporation, is one of world’s largest telecommunications companies that offer services to individuals, small businesses, and large corporations. As a leader in the telecommunications industry, the company employs around 39,000 people. In 2007, the company was realizing that they were suffering with employee engagement. The results of survey that participated 4,000 employees, only 58% were only engaged with the work environment (So, C., 2013, October). The lack of engagement was starting to show amongst all sectors of the company. Now today in 2017, TELUS was awarded as one of Canada’s Top 100 Employers and Achiever’s 50 Most Engaged Workplaces  . By modernizing their leadership philosophy, TELUS has increased engagement and remaining high level interest.

International Business Machines Corporation known world-wide as IBM is a multinational technology company and headquartered in New York. Originating in 1911 as the Computing-Tabulating-Recording Company (CTR) which was later renamed as “International Business Machines” in 1924  (Wikipedia). IBM manufactured and markets computers hardware, middleware, and software, and offers to host and consulting series to mainframe computers to nanotechnology. (Wikipedia) IBM has over 400,00 employees and their employees are referred to as IBMers.  IBM won first place in the “Advocacy” category of Regan’s 2016 Employee Communication Awards

Health Sciences North (HSN), a Northern Ontario hospital, is shining a light on the human side of healthcare as it reaching patients, hospital visitors, and the community at large. Located in Sudbury, Ontario, HSN has garnered Northern Ontario’s attention after the launch of their blog, Humans of HSN. Humans of HSN is an online blog modelled after the infamous Humans of New York, where pictures, videos and stories of HSN staff, volunteers and patients are shared. Each week, the blog features new stories of the many faces at HSN which are then shared across HSN’s social media networks. Doctors, nurses, and healthcare professionals alike are sharing details of their lives outside of their hospital life. Whether talking about their personal passions, such as curling, or a once-in-a-lifetime family trip, patients and visitors of the hospital are given the opportunity to see beyond the person treating them.

Math. Science. English. Facebook. Snapchat. Instagram. Welcome to the modern classroom, where the way in which a teacher is expected to engage with students, deliver the learning experience and manage discipline has forever changed thanks to the increasing prevalence of social media. With this new dynamic comes the expectation that teachers are appropriately managing their own social media actions, both in the classroom and in their personal lives. These new expectations recently led the Ontario College of Teachers (OCT) – which governs and regulates the province’s teaching profession – to launch an employee-focused campaign called Social Media Tips for Teachers to proactively reinforce the proper use of social media both in and out of the classroom to its more than 200,000 accredited members. The OCT primarily used social media to successfully share the social media refresher.

Social media gives us the ability to stay connected like never before. From personal relationships to workplace inclusivity, the power and importance of social tools has never been more evident or necessary. For companies life LifeWorks, which works to help employees feel loved by providing businesses with a global employee wellbeing platform, this ideology around social media and connectivity is what the technology company is built on. Research by the McKinsey Global Institute found that using social tools to boost communications can raise productivity by 25%. Social media has the potential to empower employees by helping them collaborate and work effectively together. If used properly, social tools have the potential to completely transform workplace morale, attitudes and overall performance.

Like many multi-level marketing companies whose products are geared toward women, one of Younique’s main tenets is to build the personal confidence of their independent consultants. Younique is a cosmetics company founded in 2012 that uses social media as a main driver of sales from their independent consultants. They decided early on that instead of the traditional in-home parties, that are typical of many direct sales companies, they would hold live Facebook events where hosts and guests could virtually attend the sales party from the comfort of their own home. Younique consultants still do some in-person parties to sell their products but the virtual parties and consultants Facebook Live posts are popular ways that they have propelled their company forward in the multi-level marketing world.

The Fédération Internationale de Football Association (FIFA) was founded on May 21, 1904 in Paris by delegates from several European countries including Belgium, Denmark, France, the Netherlands, Spain, Sweden and Switzerland. FIFA is currently based in Zurich and is an association governed by Swiss law. It has 211 member associations and its goal is the constant improvement of football world wide. FIFA is a not-for-profit community of football associations. The headquarters of FIFA in Zurich is the home for 270 million players, coaches, referees and other soccer participants and enthusiasts around the world. The founders created the first FIFA statutes to unify ” The Laws of the Game” to make it fair and clear to all players and set the foundation for all future football development. FIFA’s use of Social Media globally is a way for them to connect globally and instantly to all stakeholders including, fans, professional and non-professionals players and soccer clubs. As excitement continues to build for the 2018 Soccer World Cup in Russia, games broadcasted on TV, radio, news reviews, newspapers articles, are currently focusing on scores, teams advancing and major upsets of teams that did not qualify. FIFA is doing a great job through social media at keeping people up to date on the ranks of how countries are progressing in their soccer (also known as football) qualifying endeavors. Information is being updated in a timely basis as one can log into FIFA’s site to obtain all required information on countries successes. FIFA is well positioned with most external Social Media engines such as, Twitter, Facebook, Instagram, YouTube and LinkedIn. In 2013 FIFA joined Facebook and by April 2014 they reached over 280M users,  FIFA joined Twitter in mid-2010 and had over 7M followers by June 2014, FIFA created an Instagram account in June 2014 for the 2014 World Cup within its first 18 hours accumulated 28,000 followers. Here are some current Analytics found in FIFA’s Social Media websites. Current Twitter stats: Tweets 65.7K, following 829, followers 11.4M, likes 123, list 15, moments 37 Current Facebook stats: Likes 3,440,829, follow 3,431,095 Current Instagram stats: posts 5,047 followers 4.9m, following 1,122 Current YouTube stats: subscribers 1,826,075 Current LinkedIn stats: followers 59,708 In order to watch the video, FIFA has granted permission via YouTube Picture of FIFA Headquarters in Zurich

Humana is an American health insurance company based in Louisville, Kentucky who recognizes the importance of brand advocacy from employees on social media. Humana incorporated employee social media advocacy as part of their social media strategy. Humana used employee advocacy as part of their content pillars content sharing not only for brand awareness and to drive campaigns, but to also optimize your organic reach. Forty percent of Humana’s content is branded and Sixty percent is health and well-being content, which allows employees to grow followers and become influencers in the space. So when employees share Humana’s content, they have a more qualified audience. (Heine, 2017) As of 2014 Humana has had over 13 million customers in the U.S., reported a 2013 revenue of US$41.3 billion, and has had 51,600 employees. In 2013, the company ranked 73 on the Fortune 500 list, which made it the highest ranked (by revenues) company based in Kentucky. It has been the third largest health insurance in the United States. (Wikipedia, 2017)

Bell Canada is one of Canada’s largest communications companies providing solutions to customers’ various communication needs. A selection of the many services Bell provides consumers and business customers with include: wireless service, TV, high speed Internet, home phone and business communications services. Bell boasts an enormous 38,671 full time employees in Canada with the longest serving employee of 50.3 years.

We live in a world where we can buy anything, at any time, from anywhere. When you’re sleeping in Canada, your order could be processed in Australia, Africa or Hawaii. Isn’t it great? Thanks to globalization, “the process by which businesses or other organizations develop international influence or start operating on an international scale,” it has allowed companies to expand into different countries and create jobs for local people. But with growth and opportunity, comes the need for quick, simple and translatable communication. Que social media. Nowadays, the majority of the population has a smartphone and is always connected. Dialogue and networking have also evolved and taken on a new way companies do business and communicate. The need to have instant information at our fingertips is at an all time high and the expectation to respond, share or view something has become a 24-hour, 7 days-a-week responsibility. via GIPHY This is where social media has delivered. It has transformed how we communicate, broken traditional communication channels, and given companies the power to be creative with what they need to say and to whom.

When we think of social media, we often envision the curved necks, hunched shoulders and bent elbows of mobile phone users. These active, engaged audiences are liking, following, tweeting, and pinning their way through the day with ease. Social media provides incredible opportunities to create engaged communities. And companies are increasingly considering how to leverage these technologies to strengthen, widen and deepen their reach among a key stakeholder group: their own employees. Would it be possible for employees to feel as engaged using social media at their place of work as they do on their mobile devices during leisure time? If so, how can companies develop a robust, successful employee involvement strategy around social media; the kind of strategy that could be a game-changer when it comes to reaching the highest heights of internal collaboration and external recruitment? Exchange Solutions, a software solutions company  in Massachusetts and Toronto, has discovered some novel ways to promote the use of social media and technology tools to improve talent attraction, and increase collaboration across their organization.

A communication revolution is sweeping over the workplace as it begins to dawn on company stakeholders that the personal benefits of social media communication could be bolstered in the corporate setting. If using social media for internal business communications sounds like a conflict of concepts, then this blog might change your mind… or not. A few mind-boggling stats: According to SEC filing, for the first time, Facebook’s U.S. ad revenue will be larger than the biggest traditional media companies trailing only behind Google. Updated May 8, 2017 Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs) which is an 18 percent increase year over year. There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year 28 billion people log onto Facebook daily active users (Facebook DAU) for first Quarter of 2017, which represents a 18% increase year over There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year On average, the Like and Share Buttons are viewed across almost 10 million websites daily. Age 25 to 34, at 29.7% of users, is the most common age demographic. Five new profiles are created every second.. Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.(Source: The Social 75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012.(Source: Facebook) 50% of 18-24 year-olds go on Facebook when they wake up. One in five page views in the United States occurs on Facebook. 42% of marketers report that Facebook is critical or important to their business. 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012.    

Nowadays, social media is part of our daily life. People want to share their everyday experiences with others: they study and work in different cities, they fall in love and relocate to different countries, traveling becomes the normality for leisure and for business, a quiet month in your hometown is an exception. Social media allows us to stay connected with our families and friends; it allows to share our experiences, no matter where we are. Social media also serves as a platform for new opportunities. Businesses advertise new positions and promote their products, employees of the companies re-post and share information with their peers. The best insights for the business of an organization are gained from the inside of that very same organization. Many companies understand this and try to use social media to tap this potential. For global companies with different offices around the world, social media is also an opportunity to connect and engage with current employees. Booking.com is one such international company that uses public Social Media in different ways: it (1) engages with current and future employees by posting the latest news about the company, (2) promotes new positions, (3) engages current employees to share their experiences about the roles, the cities they live and work in, and their experience of relocating to a different country or a new city for a new position, (4) share their passion for traveling.

Tone It Up was started by Katrina Dawn and Karena Scott with a $3,000 start-up investment in 2009 (Lepore, 2017). They began by self-shooting and editing beach workout videos targeted to women, that they put on YouTube. Fast-forward to 2017, Tone It Up is a multi-billion dollar fitness/nutrition/lifestyle company, boasting a community of over 5 million women (Lepore, 2017). What is in the secret sauce for their success? Tone It Up has tapped into one of the most successful tactics to propel businesses in this highly social and digital age – engagement.

Budget Marine is the Caribbean’s leading marine chandlery, specializing in equipment sales and service.  Headquartered in St. Maarten, Budget Marine has a firm retail footprint throughout the Leeward, Windward & ABC islands.  Budget Marine supplies all types of boats: sail, power, fishing, and megayachts.  Budget Marine is also keenly committed to promoting the sport of boating through their involvement in events and youth sailing programmes on many islands.

Bell Canada is Canada’s largest communications company, providing telecommunication services and solutions to consumers, businesses and government customers.  Services provided include wireless, Internet, TV, Home Phone and broad band communications. Bell Canada is one of the main assets of the conglomerate BCE Bell Canada Enterprises. In 2010, Bell Canada, launched its first annual Bell Let’s Talk Day to raise awareness for Mental Health.  The goal of this campaign was to begin a new conversation about mental illness at a time where it was not talked about. Millions of Canadians, celebrities and athletes began to engage in the conversation, discussing their experiences and offering support and hope for those struggling. Leading personalities of this cause include Clara Hughes, Howie Mandel and Michael Landsberg just to name a few.  In addition to the conversation, Bell Canada has also made a pledge to invest an unprecedented $50 million in this multi-year campaign. What makes this initiative stand apart from other campaigns is its use of social media.  In 2017, Bell Let’s Talk day was on January 25.  Bell Canada committed to contribute 5 cents towards mental health programs for each of these interactions on Bell Let’s Talk day at no extra charge to participants. Every text message, mobile and long distance call made by Bell Canada customers Twitter: Every tweet using #BellLetsTalk Facebook: Every view of the Bell Let’s Talk Day video on Facebook.com/BellletsTalk Instagram: Every Post using #Bell Let’s talk geofilter. The hashtag the #BellLetsTalk was in Twitter’s annual top 10 list. To date the campaign has been very successful with 729,065,654 interactions and Bell Canada committing $6,585,250 to mental health in 2017.

Hicham Abu Baker, A Jordanian guy who has visited more than 15 countries in Europe, Africa, and East Asia, touring local coffee roasters and houses and spending hundreds of hours tasting specialty coffees and experiencing different coffee cultures. Then he decided to establish a state of art specialty coffee roasters  in Jordan, that competes with international brands. His roaster is one of a kind, proudly 100% made with passion in Jordan.

Sephora has made a global presence in the last few decades in the cosmetic industry. Founded in France 1970, by Dominique Mandonnaud, which was then sold to LVMH in 1997. The company had quickly evolved with retail stores expansions and a wider variety of products. Sephora offers a large range of products such as fragrance, makeup, skincare, hair products, and accessories. In the last few years Sephora has taken a massive transition into digital retailing as the company uses social media as a main platform to expand the brand.

  Everybody knows of their community newspapers, but few know that these community newspapers are owned, operated and published in Ontario by Metroland Media. It’s a surprise that Metroland Media is not a common household name, having most of Ontario’s community media market share. In fact many people refer to their community newspapers by the name on the front page, but behind it all, is Metroland Media. Metroland Media Group has gone through many stages of ownership and various titles, but has since been remained Metroland Media Group after the 2006 merge of Metroland Publishing and City Media Group. Torstar, originally The Toronto Star, owns and operates Metroland Media Group, Star Media Group and has a diverse and developing portfolio of operations mainly across Canada, as well as other sectors around the world.

Social media has been helping many companies drive improved performance to their bottom line. Now, in a world where companies are in hyper-growth, employers are focusing on driving higher performance & engagement from their employees with the use of social media and it’s having positive effects such as giving employees purpose and a space for finding like-minded people, faster innovation sharing ideas, and improved communication to employees. At FlashStock, social media helps drive higher engagement and participation from employees which enable them to be more connected through virtual based channels, share information through virtual bulletin boards, and to quickly collaborate on ideas and obstacles. When asked about the benefits that social media has brought FlashStock  Brett Mellon, COO, said that “the beauty of social media is the timeliness and efficiency that it brings teams. Traditionally lots of information was researched in order to uncover areas that needed improvement. Now the organization is connected and it is easier to see the response from employees and pivot because that is what happens in high growth companies.”  

Tripcentral.ca started as a one store operation in Hamilton, Ontario back in 1989. It has maintained that intimate, family dynamic over the years even though they now employ over 120 people with agents in 25 locations across Central and Eastern Canada.

A few years ago, the use of social media by company employees was at times prohibited and/or seen as a drawback to productivity. However, the dawn of a new era has come where handheld devices have become the new word of mouth and a prominent resource for organisations. Thus, social media advocacy is the topic of discussion in today. Various types of Institutions are finding ways to accomplish marketing efficiently by marshalling their internal teams to act as social media advocates.