Author Archives: skoerne

Getting stuck on Mabel’s Labels with social media

skoerne   March 8, 2012

Organization name: Mabel’s Labels Industry: Online Retail Company Information: Website: http://www.mabelslabels.com/ Blog: http://www.mabelhood.com/ Twitter: @mabelhood Facebook: http://www.facebook.com/Mabelhood Description of how social media is used for business performance: When Mabel’s Labels was started in 2002, in Hamilton, Ontario, the founders needed a way of connecting with their target audience – themselves. As mothers, they knew that their product, “labels for the… Read more »

LUSH Cosmetics gets the word out using social media

skoerne   February 14, 2012

Organization name: LUSH Fresh Handmade Cosmetics Industry: Cosmetics Company Information: “LUSH offers over 300 luxurious, ethical and indulgent bath & beauty products made by hand with fresh, organic ingredients. Live the lush life with bath bombs, bubble bars, and inventive products for the body, hair and face. All products are 100% cruelty-free, vegetarian and 81% vegan. Formulated by experts in… Read more »