Author Archives: stephanie

Aldo Consumer Connection

stephanie   November 21, 2015

Company name: Aldo Industry: Retail Web References: Nation Retail Federation, Salesforce, Facebook, Twitter, Instagram Companies are seeking out the expertise of third party social media specialists to help them cultivate a fruitful relationship between their consumers and their brand. Salesforce has been a leader in connecting companies and the customer. An partnership partnership between Aldo and, was key in facilitating co-creation and dialogue between… Read more »

Minimalism Style: Muji in Social Media

stephanie   November 17, 2015

Title of Post: Minimalism Style: Muji in Social Media Industry: Retail Web references: Muji, Twitter, Instagram, Wikipedia Muji is a Japanese lifestyle brand acknowledged for a minimalistic aesthetic and having an anti-brand appeal. Ironically the ‘no brand’ philosophy has propelled Muji into an international brand itself with the increasing number of people who are rejecting the prescriptive and lurid nature of traditional brands. The success… Read more »

Home Depot Foundation’s Orange Door Project

stephanie   November 5, 2015
The Home Depot customers and associates make The Orange Door Project campaign a success; one step closer to eliminating youth homelessness - The Home Depot® Canada Foundation raises $1,253,370 for youth-serving charities across Canada (CNW Group/The Home Depot Canada)

Organization Name: Home Depot Canada Foundation Industry:  Non-Profit References: Home Depot Foundation, Bitly, Google URL Shortener, Home Depot Canada Foundation was established in 2008 and supports programs and agencies that help put an end to youth homelessness in Canada. Youth homelessness is a large Canadian social issue, with more than 6,000 vulnerable teens without a place to stay on any given night…. Read more »

Ikea: Swedish Supply Chain Management Machine

stephanie   October 26, 2015

Company: Ikea Industry: Consumer Furniture Web References: Ikea, Supply Chain 24/7,, Wikipedia , Trade Gecko Blog, YouTube Ikea is the largest furniture retailer in the world. They are well known for their unique self assemble furniture, and low price points. Founder Ingvar Kamprad’s philosophy that “that anyone should be able to afford stylish, modernist furniture” was executed by selling flat packed furniture at modest… Read more »

Burberry Co-Creation: Designed by the People

stephanie   October 19, 2015

Title: Burberry Co-Creation: Designed by the People Industry: Fashion Web References:Burberry, Harvard Business Review, Forbes, Wikipedia Burberry is an international luxury fashion house known for their distinctive plaid pattern and signature trench coat. The British icon has a rich history that dates back to 1856. Burberry heavily invested into their digital presence online under the leadership of Angela Ahrendts, former CEO of Burberry from… Read more »

GoPro Customers Are Their Best Salespeople

stephanie   October 13, 2015

Company Name: GoPro Industry: Action Cameras Web references: Twitter, YouTube, Facebook, Instagram, Shorty Awards, Econsultancy, Wikipedia, INC GoPro is a household name in the camera industry. It has grown from founder Nick Woodman’s desire to capture quality pictures him surfing to an international company that boosts revenue of $985.73 million in 2013. The success of this brand has stemmed from people’s desire to share their adventures… Read more »

Zappos nurtures staff to be social

stephanie   October 5, 2015

Organization: Zappos Industry: Online retail Web references: Zappos,,, Twitter,, Wikipedia Zappos and Social Media Zappos, one of the largest online shoe retailers has found success in pushing traditional boundaries when it comes to employee involvement in social media contributions. Staff members are ideal advocates as they have a familiarity of the company, vision and values. The online shoe giant recognizes the value of having their… Read more »